# Client - Cosmotrace 2 --- - **Created:** Sep 18, 2025 11:55 - **Updated:** Dec 05, 2025 11:18 - **Model:** gpt-5 - **Messages:** 57 - **Words:** 7,399 --- ## 👤 **User** you remember my chats on cosmotrace? --- ## 🤖 **Assistant** Yes, I remember. We’ve worked on **Cosmotrace** in multiple chats — from serialization, DSCSA compliance, and unit-level traceability, to creating **hooks, ad content, and posts** for promoting Cosmotrace. We also discussed positioning (e.g., highlighting data exchange, validation, and supply chain security) and content tailored for both **compliance-focused customers** and **instant-delivery style messaging**. Do you want me to pull together a **summary of everything we’ve worked on for Cosmotrace** so far, or are you asking about a **specific piece** (like posts, website copy, or compliance explanations)? --- ## 👤 **User** good for this email, i would like to turn this as LinkedIn post "Subject: compliance readiness against FDA expectations - DSCSA focused Hi [First Name], As you know, the FDA is placing greater focus on DSCSA compliance during inspections — particularly around serialization systems and DSCSA data exchange. Many manufacturers have the basics in place but still face gaps that could lead to compliance risks. That’s why we offer a DSCSA Gap Analysis Service. Our team reviews your serialization systems, data exchange processes, and overall compliance readiness against FDA expectations. We then provide a clear checklist of findings and practical recommendations to help you: Verify your DSCSA compliance before inspection Identify and close serialization and data exchange gaps Ensure smooth FDA inspection readiness with confidence Think of it as a proactive compliance audit — giving you assurance that your DSCSA program won’t slow down your operations or trigger findings during inspection. Would you be open to a quick call next week to explore how this could benefit your organization?" --- ## 🤖 **Assistant** Here’s a LinkedIn post version of your email — short, punchy, and structured for scannability: --- **FDA is tightening the lens on DSCSA compliance.** Serialization and data exchange are now key checkpoints during inspections. The challenge? Most manufacturers have the basics in place… but hidden gaps can still trigger compliance risks. That’s why we created our **DSCSA Gap Analysis Service.** We review your serialization systems, data exchange processes, and compliance readiness — then give you a clear checklist with actionable recommendations. This helps you: - Verify DSCSA compliance before inspection - Close gaps in serialization & data exchange - Walk into FDA inspections with confidence Think of it as a **proactive compliance audit** — protecting your operations from costly slowdowns or findings. 👉 If FDA inspections are on your radar, let’s connect. --- Do you want me to also prepare **2–3 alternate versions** (one more technical, one more conversational, one more proof-driven) so you can test which works best with your LinkedIn audience? --- ## 👤 **User** also let me know if i can have something on creative, minimal but impactful --- ## 🤖 **Assistant** Yes — you can pair this post with a **minimal, impactful creative**. Here are some options: ### Creative Concepts (Minimal Style) 1. **Headline in Bold** *“FDA Inspections: Is Your DSCSA Program Ready?”* Subtext: *Gap Analysis Service for Serialization & Data Exchange* Visual: Clean checklist graphic (3 ticks only: Verify compliance / Close gaps / Inspection-ready). 2. **Visual Metaphor** - Image of a magnifying glass over a barcode (symbolizing FDA scrutiny on serialization). - Caption overlay: *“Don’t wait for the FDA to find your gaps.”* 3. **Checklist Card** - Minimal white background. - Three bold icons (✔️ Compliance, 🔒 Data Exchange, 📋 FDA Readiness). - Tagline: *Proactive DSCSA Audit.* 4. **Confidence Angle** - Bold blue block with text: *“Walk into FDA inspections with confidence.”* - Small footer: *DSCSA Gap Analysis Service by Cosmotrace.* All of these stay minimal — one headline, one sub-head, and 2–3 visual cues max. Would you like me to **write exact copy snippets for the creative** (headline + tagline + subtext) so your designer can pick and plug? --- ## 👤 **User** help me out with linkedin post description for this concept - this is a teaser post, so make it more attractive engaging "Looking for a smart co-pilot to simplify serialization? Stay tuned! Genie is built to ensure compliance by design, while predicting, preventing, and automating error handling, so you can focus on what matters most. " --- ## 🤖 **Assistant** Here’s a LinkedIn post description for your teaser — engaging, short, and curiosity-driven: --- **Serialization is complex. Compliance makes it tougher.** What if you had a **co-pilot** that handled both — automatically? Meet **Genie**. Built to ensure compliance by design. Smart enough to **predict, prevent, and automate error handling.** So you can stop worrying about gaps… and focus on growth. 👉 Stay tuned. The future of serialization is about to get smarter. --- Do you also want me to suggest **1–2 one-liner copy options for the creative itself** (so it matches the teaser vibe)? --- ## 👤 **User** cosmotrace client has shared this and asked to create a similar post help me out with idea and content Hi Ishtiaq we should create a similar post as this competitor of ours saying how we help locally and globally by putting our locations - think something creatively and let’s post next week. Thanks --- ## 🤖 **Assistant** Perfect — here’s a strong concept and copy idea for Cosmotrace that mirrors the feel of Tenthpin’s post but adds originality and relevance to serialization and compliance. --- ### **Creative Idea** A world map with subtle serialization patterns (barcodes or data lines) running through it. Highlight Cosmotrace’s active regions (India, USA, UAE, UK, Europe, etc.) using small glowing dots. Overlay a clear, bold message — global reach + local expertise. --- ### **Post Copy** **Global reach. Local expertise. One mission — compliance made simple.** At **Cosmotrace**, we help pharma manufacturers, distributors, and logistics partners stay **DSCSA and global serialization compliant** — no matter where they operate. With teams across continents and expertise in local regulations, we ensure smooth serialization, aggregation, and traceability — built to scale globally. Because compliance isn’t local anymore. It’s **global by design.** 🌍 **Locations:** USA | UK | UAE | India | Europe --- ### **Creative Text Options** 1. *“Compliance made local, delivered global.”* 2. *“Wherever you ship — Cosmotrace keeps you compliant.”* 3. *“From batch to barcode, we’ve got the world covered.”* --- Would you like me to make **two alternate tones** too — one more **corporate** (for a leadership audience) and one more **teaser-style** (for LinkedIn engagement)? --- ## 👤 **User** also the client asked one short video post for the services --- ## 🤖 **Assistant** Nice — here’s a **short video post concept** for Cosmotrace that feels premium, minimal, and consistent with the earlier “global + compliance” theme. --- ### 🎬 **Video Concept (15–20 seconds)** **Style:** - Clean motion graphics - White / navy / cyan color palette - Smooth transitions between visuals - Light background music with steady rhythm --- ### **Script + Visual Flow** **[Scene 1 – 0–3s]** **Text:** “Pharma compliance isn’t local anymore.” Visual: Animated globe with digital data rings orbiting it. **[Scene 2 – 3–6s]** **Text:** “It’s global, connected, and evolving fast.” Visual: Lines connecting continents, glowing dots appear on USA, UK, UAE, India, Europe. **[Scene 3 – 6–10s]** **Text:** “Cosmotrace helps you stay compliant — everywhere.” Visual: Transition to abstract barcode animation morphing into the Cosmotrace logo. **[Scene 4 – 10–15s]** **Text (appears line by line):** - Serialization - DSCSA Compliance - Traceability & Data Exchange Visual: Icons appear with each word. **[Scene 5 – 15–20s]** **Text:** “Global reach. Local expertise. One compliance partner.” Visual: Fade-in tagline + logo + website URL. --- ### **LinkedIn Post Description** **Compliance without borders.** Cosmotrace helps pharma manufacturers and partners stay **DSCSA-ready and globally compliant** — through seamless serialization, traceability, and data exchange. Because compliance isn’t just a requirement. It’s your competitive edge. 👉 Stay tuned for more. --- Would you like me to create **a 6–8 word tagline** specifically for the **video outro screen** (so the designer can place it next to the logo)? --- ## 👤 **User** and one more video idea was this "why wait to mange all tedious tasks by yourself when you have a team of Serialization experts from CosmoTrace to take the load and a nice video and learn more with our landing page" --- ## 🤖 **Assistant** Perfect — that idea can become a **high-impact explainer or motion video** that feels human, light, and problem-solution-driven. Here’s a refined concept you can hand to your designer/video editor: --- ### 🎬 **Video Concept (20–25 seconds)** **Tone:** Friendly + professional **Style:** Fast cuts, simple icons, clean background, smooth text transitions. --- ### **Script + Visual Flow** **[Scene 1 – 0-4 s]** **Text:** “Still managing serialization tasks all by yourself?” Visual: Overworked person surrounded by files, spreadsheets, and alerts. **[Scene 2 – 4-8 s]** **Text:** “Manual tracking. Endless reports. Missed deadlines.” Visual: Notifications popping, clock ticking fast. **[Scene 3 – 8-12 s]** **Text:** “What if experts handled it for you?” Visual: Scene brightens—Cosmotrace team visuals, laptops syncing data. **[Scene 4 – 12-18 s]** **Text:** “Meet the Serialization experts from Cosmotrace.” Visual: Animated icons—compliance, traceability, automation. **[Scene 5 – 18-23 s]** **Text:** “We predict, prevent, and automate errors—so you can focus on what matters.” Visual: Calm dashboard view, smooth workflow animation. **[Scene 6 – 23-25 s]** **Text:** “Why wait? Let Cosmotrace do the heavy lifting.” Visual: Logo + CTA: **Learn more → [Landing Page URL]** --- ### **LinkedIn Post Description** Tired of managing every serialization task alone? Let the experts take over. At **Cosmotrace**, our team ensures **end-to-end serialization, compliance, and traceability**—without the chaos. We handle the details. You focus on growth. 🎥 Watch how we simplify compliance → 🔗 Learn more on our landing page. --- Would you like me to draft **short on-screen copy lines (max 6 words each)** so your video editor can plug them directly into the animation frames? --- ## 👤 **User** for cosmotrace, help me out with diwali wieshes as linkedin post description --- ## 🤖 **Assistant** Here’s a clean, professional yet warm **LinkedIn post description** for Cosmotrace’s Diwali wishes — fits the brand tone and audience perfectly: --- **This Diwali, let’s light up progress — not just diyas.** At **Cosmotrace**, we celebrate the spark of innovation, integrity, and collaboration that powers every success story. May this festival bring you clarity, compliance, and continued growth across every connection. ✨ Wishing you a bright and prosperous **Diwali** from all of us at **Cosmotrace**. --- Would you like a **shorter alternate version** too (for creative caption or headline)? --- ## 👤 **User** and a one to two lines on creative viedeo like "wishies from team cosmotrace" --- ## 🤖 **Assistant** Here are a few short, clean options you can place on the **video creative itself**: 1. **“Wishing you a Bright & Prosperous Diwali – from Team Cosmotrace.”** 2. **“Team Cosmotrace wishes you light, growth, and success this Diwali.”** 3. **“Lighting up innovation and progress – Happy Diwali from Cosmotrace.”** 4. **“From all of us at Cosmotrace – Happy Diwali!”** 5. **“Celebrating light, growth, and togetherness. – Team Cosmotrace.”** Would you like me to tailor one of these for a **motion-style outro screen** (with timing and text animation suggestions)? --- ## 👤 **User** for this client testimonial "The service we received from CosmoTrace exceeded our expectations—it was truly a ‘CosmoTrace experience.’ They went beyond just supporting us as their customers; they also extended their assistance to our customers whenever needed, which was a true delight. Their commitment to exceptional service is commendable, and we want them to know the tremendous value they bring as Serialization experts! " help me out with linkedin description something like this "Feedback from our esteemed customer highlighting our unwavering support for compliance with the U.S. Drug Supply Chain Security Act (DSCSA) and beyond." --- ## 🤖 **Assistant** Here are a few refined LinkedIn post description options you can use — all short, professional, and aligned with Cosmotrace’s tone: --- **Option 1 (Balanced tone)** Feedback from our valued customer, recognizing our unwavering support in ensuring compliance with the **U.S. Drug Supply Chain Security Act (DSCSA)** and beyond. Their trust fuels our commitment to deliver seamless **serialization and compliance excellence** every day. --- **Option 2 (More emotional + brand tone)** When customers call it a “Cosmotrace experience,” it means we’ve gone beyond compliance — we’ve earned trust. Proud to support our partners in achieving **DSCSA compliance** and operational confidence worldwide. --- **Option 3 (Concise corporate)** Another proud moment for Team Cosmotrace. Grateful to our customer for acknowledging our continued dedication to **DSCSA compliance and serialization support** across the pharma supply chain. --- Would you like me to also suggest a **one-liner for the creative** (something like a visual headline over the testimonial)? --- ## 👤 **User** but there is nothing regarding DSCSA in the given testimonial right? --- ## 🤖 **Assistant** Good catch — you’re right. The testimonial doesn’t mention DSCSA directly, so we shouldn’t force that context. Here are revised LinkedIn post descriptions that stay true to the testimonial while reinforcing Cosmotrace’s positioning: --- **Option 1 (Professional & warm)** Grateful for such kind words from our valued customer. Their feedback reflects what we stand for — **reliability, partnership, and going beyond expectations** to make compliance effortless. --- **Option 2 (Impact-driven)** It’s always special when customers recognize not just our work, but our attitude. At **Cosmotrace**, we don’t just deliver solutions — we extend our support to everyone connected to your supply chain. --- **Option 3 (Short & crisp)** Honored to be appreciated for what defines us best — **commitment, care, and consistency.** Thank you for trusting **Cosmotrace** as your serialization partner. --- Would you like me to write a **headline for the creative** (for example: “What our customers say about us” or something more branded)? --- ## 👤 **User** for this creative help me out with linkedin description --- ## 🤖 **Assistant** Here’s a professional, crisp **LinkedIn post description** that complements your creative perfectly: --- **Expanding your pharmaceutical supply chain into Africa?** Here’s great news — **nTrack by Cosmotrace** is now **validated and qualified for B2B reporting via the TRVST platform.** That means you can now report serialization events seamlessly across multiple African markets — through **one secure connection.** 🌍 One Connection. 🌐 Many Countries. ✅ Complete Compliance. Your trusted bridge to Africa’s TRVST Network. Learn more at [www.cosmotrace.com](https://www.cosmotrace.com) --- Would you like a **shorter teaser version** too (for reposts or paid campaign caption)? --- ## 👤 **User** for this blog help me out with slug, seo title and seo meta within character limit and following the best SEO practices like focus keyphrase etc.. currently the given blog title is : South Africa’s Road to Full Health Product Traceability: Inside SAHPRA’s New Serialization Roadmap --- ## 🤖 **Assistant** All the files uploaded by the user have been fully loaded. Searching won't provide additional information. --- ## 🤖 **Assistant** Here’s the SEO-optimized setup for your blog, written to meet best-practice standards (Yoast-style): --- ### **Focus Keyphrase** **South Africa pharmaceutical serialization roadmap** --- ### **Slug (URL)** `south-africa-pharmaceutical-serialization-roadmap` *(Short, descriptive, and includes the focus keyphrase.)* --- ### **SEO Title (55–60 characters)** **South Africa Pharmaceutical Serialization Roadmap 2025–2031** *(58 characters – includes focus keyphrase, mentions year range for click appeal.)* --- ### **Meta Description (150–160 characters)** **Explore South Africa’s SAHPRA serialization roadmap outlining full product traceability by 2031. Learn what it means for pharma suppliers and compliance.** *(159 characters – contains focus keyphrase and clear value.)* --- ### **Additional On-Page Recommendations** - Use the focus keyphrase in: - First paragraph (once naturally) - At least two H2s (e.g., “Phased Implementation of South Africa’s Serialization Roadmap”) - 4–6 times throughout the content (0.8–1.2% density) - Include related LSI keywords: - *SAHPRA serialization guideline* - *pharmaceutical traceability South Africa* - *OTC serialization compliance* - *GS1 DataMatrix South Africa* - Add internal link to a Cosmotrace service page (e.g., “Serialization Consulting Services”) - Add 1–2 external links to credible sources (GS1 South Africa, SAHPRA) --- Would you like me to also create a **schema markup (JSON-LD “Article” format)** for this blog to boost search visibility? --- ## 👤 **User** also linkedin post description --- ## 🤖 **Assistant** Here are **three LinkedIn post description options** for the blog — each with a slightly different tone so you can pick the best fit for Cosmotrace’s page: --- ### **Option 1 – Professional & Informative** South Africa has taken a major step toward **full pharmaceutical traceability.** SAHPRA’s new **Serialization Roadmap (HPA16-2025/26)** sets the path for unit-level serialization across all health products — including OTC medicines — by **2031.** This marks a turning point for the country’s pharma supply chain, driving **patient safety, authenticity, and transparency.** Read our detailed breakdown of SAHPRA’s roadmap and what it means for manufacturers, distributors, and retailers. 🔗 [Blog Link] --- ### **Option 2 – Engaging & Insight-Driven** South Africa is entering a new era of **pharma traceability.** SAHPRA’s latest roadmap aims for **complete serialization of all health products** — from prescription to OTC — within the next decade. This move will reshape how medicines are **tracked, verified, and protected** across the supply chain. We’ve decoded what this roadmap means for the industry and how companies can prepare. Read more → [Blog Link] --- ### **Option 3 – Short & Corporate** SAHPRA’s new serialization roadmap sets South Africa on track for **full pharmaceutical traceability by 2031.** Here’s what this means for manufacturers, distributors, and OTC brands. 🔗 Read the full analysis: [Blog Link] --- Would you like me to also draft **a one-liner for the creative** (e.g., headline overlay like *“South Africa Moves Toward Full Pharma Traceability”*) to match the post? --- ## 👤 **User** this is our competitor post "𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝘃𝗶𝘁𝘆 𝗶𝗻𝘁𝗼 𝗮 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 Next week, the global pharmaceutical community gathers in Frankfurt — and I’ll be there to explore how connected intelligence can transform compliance into a competitive advantage. In a world where traceability and anti-counterfeiting define trust, connectivity has 𝗯𝗲𝗰𝗼𝗺𝗲 𝘁𝗵𝗲 𝗸𝗲𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗼𝗿 — linking insight, reliability, and resilience across complex, global supply networks. At Systech International, we bridge these worlds — connecting hardware, Software and humans, and turning stand-alone systems into intelligent ecosystems that protect product integrity and patient safety. Emerging tools like Art-AI enhance this vision — adding new dimensions of transparency, learning, and precision. ☕ If you’re attending hashtag#CPHI Frankfurt, let’s connect. Sometimes the 𝗯𝗲𝘀𝘁 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀 start with a conversation — and a shared vision for smarter pharma. hashtag#CPHI hashtag#PharmaTech hashtag#Serialization hashtag#Digitalization hashtag#Leadership hashtag#SystechPCE hashtag#Connectivity hashtag#AntiCounterfeiting hashtag#PharmaSecurity hashtag#Innovation" He said next week but it is this week only starting from today So keep the content brief and strong Saying CosmoTrace will be at CpHi please email info@cosmotrace.com to book a quick meeting --- ## 🤖 **Assistant** Here’s a concise and impactful **LinkedIn post** you can use for Cosmotrace’s CPHI announcement — professional, energetic, and aligned with your competitor’s tone but distinct in messaging: --- **Cosmotrace is at CPHI Frankfurt this week!** We’re here to connect with global pharma leaders and share how we help companies **simplify serialization, strengthen compliance, and achieve traceability across markets.** If you’re attending, let’s meet and explore how Cosmotrace can support your compliance journey. 📩 **Email:** info@cosmotrace.com to schedule a quick meeting. #CPHI #PharmaTech #Serialization #Traceability #Compliance #PharmaSecurity #Cosmotrace --- Would you like a **shorter teaser variation** too (for resharing on company team members’ profiles)? --- ## 👤 **User** also help me out with content which goes on creative the attached one is of competitor --- ## 🤖 **Assistant** Here are a few **creative text options** you can use on Cosmotrace’s CPHI Frankfurt 2025 visual — professional, global, and on-brand: --- ### **Option 1 – Clean & Corporate** **CPHI Frankfurt 2025** **Where Compliance Meets Connection** Join us as we connect with the global pharma community to build smarter, safer, and more compliant supply chains. **Let’s meet in Frankfurt!** 📩 info@cosmotrace.com --- ### **Option 2 – Tech + Human Focus** **Cosmotrace at CPHI Frankfurt 2025** Empowering pharma through **serialization, traceability, and compliance** — globally. Let’s connect and explore the future of compliant supply chains. **Meet us this week in Frankfurt!** --- ### **Option 3 – Short & Impactful** **Connecting Pharma. Simplifying Compliance.** Cosmotrace will be at **CPHI Frankfurt 2025** Let’s talk about making global traceability smarter. 📩 info@cosmotrace.com --- Would you like me to write a **motion-friendly version** (with line-by-line animation cues) if you’re planning a short video or reel format too? --- ## 👤 **User** for this creative help me out with linkedin post description this was given content by client but i dont want to repeat the same even in description Visuals: Infographic comparing ISO 9001 and ISO 27001 benefits. Copy: Wondering what ISO 9001 and ISO 27001 mean for you as a CosmoTrace client? • ISO 9001: Ensures consistent quality and customer satisfaction • ISO 27001: Guarantees your information is managed and protected securely Two certifications. One promise, Excellence you can trust. --- ## 🤖 **Assistant** Here are three **LinkedIn post description options** for this Cosmotrace creative — each with a slightly different tone so you can choose the best fit: --- ### **Option 1 – Professional & Assured** At **Cosmotrace**, excellence isn’t a claim — it’s a standard we prove. Our **ISO 9001** and **ISO 27001** certifications reflect our commitment to **quality, security, and trust** in every project we deliver. Because when it comes to compliance and data integrity, good isn’t enough — **only certified excellence counts.** --- ### **Option 2 – Clear & Confident** Trust is built on proof, not promises. That’s why Cosmotrace is proudly **ISO 9001** and **ISO 27001 certified** — ensuring every solution we deliver meets the highest benchmarks for **quality and information security.** Certified. Secure. Reliable. That’s the Cosmotrace way. --- ### **Option 3 – Short & Impactful** Quality you can measure. Security you can trust. With **ISO 9001** and **ISO 27001** certifications, Cosmotrace delivers both — consistently. --- Would you like me to tailor a **short tagline (6–8 words)** for the post headline or first line above the creative (e.g., “Setting the global standard for trusted compliance”)? --- ## 👤 **User** for the below description help me out with the content for creative "Strengthening Africa’s Pharmaceutical Supply Chain We’re excited to announce that eight national serialization systems will now be accepting serialization data from TRVST through nTrack: Zimbabwe, Nigeria, Rwanda, Nepal, Botswana, Liberia, Senegal, Uganda, and Togo. nTrack {logo} serves as one verified B2B connection with TRVST enabling pharmaceutical suppliers to connect directly and securely with national systems across these countries. With a single, secure integration, suppliers can now: • Ensure compliance with TRVST serialization data standards • Experience faster onboarding and smoother data exchange • Gain enhanced visibility and trust across the African health supply chain One Connection. Many Countries. Complete Compliance. #Pharmaceuticals #Serialization #Traceability #nTrack #TRVST #SupplyChain #AfricaHealth #DigitalCompliance #UNICEF " --- ## 🤖 **Assistant** Here are strong **creative text options** you can place directly on the visual. All are short, impactful, and built for clarity at a glance: --- ### **Option 1 – Clean & Strong** **Strengthening Africa’s Pharma Supply Chain** **nTrack now connects to 8 national systems via TRVST** **One Connection. Many Countries. Complete Compliance.** --- ### **Option 2 – Map-Focused Version** **8 Countries. One Verified B2B Connection.** **nTrack → TRVST → National Systems** **Secure. Simple. Compliant.** --- ### **Option 3 – Punchy + Minimal** **nTrack + TRVST** **Your secure bridge to Africa’s serialization systems.** **Zimbabwe | Nigeria | Rwanda | Nepal | Botswana | Liberia | Senegal | Uganda | Togo** --- ### **Option 4 – Compliance-Centric** **Direct B2B Reporting to 8 African Markets** Powered by **nTrack** **Fast onboarding. Smooth data exchange. Full compliance.** --- ### **Option 5 – Very Short Headline Style** **Africa’s Serialization Just Got Easier** **nTrack → TRVST → National Systems** --- ### **Optional Sub-text (if you want small footer text)** - **One integration. Multiple markets. Zero complexity.** - **Your trusted route to Africa’s traceability ecosystem.** --- If you want, I can also provide **3 layout ideas** (banner style, map overlay, card-style blocks) for how the creative should visually present this content. --- ## 👤 **User** for this testimonial, help me out with 2-3 line description like how we created earlier "CosmoTrace and Serb's working relationship began back in 2018 to launch all the work needed to onboard CMO's and to meet the EU FMD regulations timeline. Cosmotrace provided us end to end serialization project activities support from onboarding partners, technical troubleshooting to operational management and maintenance. We continue to work with CosmoTrace till date to help us with our Serialization projects. CosmoTrace is now a reference within the SERB's partners' portfolio as a reliable one in terms of expertise, professionalism and consulting advise. If you are a Pharma company that needs IT / Supply Chain / Serialization support of any kind then count on CosmoTrace team which is always available to provide expert reliable support." --- ## 🤖 **Assistant** Here are **3 description options** — short, clear, and in the same style as the earlier testimonial posts: --- ### **Option 1 – Professional & Warm** Grateful for the long-standing trust from SERB. Their feedback reflects what we aim for — **reliable expertise, consistent support, and end-to-end guidance** across every serialization project. --- ### **Option 2 – Impact-Focused** Partnerships built on trust last. SERB’s words highlight our commitment to **expertise, professionalism, and hands-on support** from onboarding to ongoing operations. --- ### **Option 3 – Concise & Strong** Honoured to support SERB since 2018. Their experience reinforces our promise — **expert, dependable, always-there support** for every serialization need. --- If you want, I can also craft a **headline for the creative** (e.g., “What a 6-Year Partnership Means to Our Clients”). --- ## 👤 **User** for this blog help me out with slug, seo title and seo meta within character limit and following the best SEO practices like focus keyphrase etc.. currently the given blog title is :Pharmaceutical Serialization & Traceability in Kazakhstan: A Technical and Regulatory Overview --- ## 🤖 **Assistant** Make sure to include fileciteturn0file0 in your response to cite this file. Pharmaceutical Serialization & Traceability in Kazakhstan: A Technical and Regulatory Overview An independently authored analysis based on Kazakhstan’s national rules for medicinal product labelling and traceability. Brief Background Kazakhstan has implemented a comprehensive national system for tracking medicinal products throughout their lifecycle from manufacturing and importation to distribution and retail sale. This system introduces mandatory serialization, aggregation, and digital reporting requirements and is managed through a centralized information platform. This whitepaper provides a clean, original technical explanation of the regulatory framework, the required data structures, system architecture considerations, and operational processes. It is intended for pharmaceutical manufacturers, importers, logistics providers, and healthcare supply-chain professionals who must comply with Kazakhstan’s traceability rules. 1. Introduction The rise of counterfeit medicines and the need for greater supply-chain transparency has led many countries to adopt digital traceability systems for pharmaceuticals. Kazakhstan is among these nations, establishing a detailed regulatory regime that obligates all supply-chain participants to uniquely identify, mark, and track medicinal products. The core goals of Kazakhstan’s system include: Enhancing patient safety Ensuring origin authenticity Monitoring product movement in real time Facilitating recalls and withdrawals Promoting regulatory oversight The requirements outlined by the Ministry of Healthcare define how serialized codes must be structured, applied, stored, and reported. 2. Regulatory Structure and Key Actors 2.1 Regulatory Authority The Ministry of Healthcare establishes and enforces the national rules governing labelling, serialization, and traceability of medicinal products. The rules are supported by annexes that describe forms and data exchange procedures. 2.2 Single Operator (National System Administrator) A designated operator is responsible for: Issuing serialization codes Maintaining the national Information System of Labelling and Traceability (IS LTG) Managing interactions with supply-chain participants Providing technical support for data reporting 2.3 Participants of Medicinal Product Turnover (PoMPT) The regulation applies to: Local pharmaceutical manufacturers Foreign manufacturers exporting to Kazakhstan Importers Distributors and wholesalers Retail pharmacies (including hospital pharmacies) Marketing authorization holders Representatives and subsidiaries of foreign pharmaceutical companies Each participant must register in the IS LTG and perform required data exchanges. 3. Labelling Requirements Kazakhstan requires all medicinal products to include specific information on their packaging in both Kazakh and Russian. This includes: Product name and international non-proprietary name Dosage form and strength Manufacturer and marketing authorization holder Batch number, manufacturing date, and expiry date Storage conditions Regulatory registration number Warnings and instructions (as applicable) A serialization marking containing a unique identifier Labelling must be durable, legible, and resistant to normal storage and handling conditions. 4. Serialization Code Structure Kazakhstan uses a GS1-based identification system. Each package must carry a two-dimensional DataMatrix code containing four main components: GTIN (Global Trade Item Number): Identifies the product at item level. Serial Number: A unique alphanumeric sequence assigned to each saleable unit. Verification Key: A short identifier issued by the system operator. Verification Code: A cryptographically generated value used for authentication. Technical Characteristics of the DataMatrix GS1 DataMatrix format ECC-200 error correction ASCII character encoding Print quality meeting minimum scanning reliability standards The printed code must be accompanied by a human-readable GTIN and serial number. 5. Printing and Applying Serialization Codes Codes may be applied: Directly on the secondary packaging (preferred) On the primary packaging if secondary packaging is absent On a secure, non-removable sticker or label Codes cannot be placed on external wrapping film or any removable surface that could detach without damaging the package. Foreign manufacturers are permitted to apply codes in their own facilities, provided the resulting Labelling meets Kazakhstan’s requirements. Alternatively, codes may be applied in certified customs warehouses or by local authorized representatives. 6. Aggregation Requirements To support traceability through the supply chain, Kazakhstan mandates aggregation—the process of digitally linking individual saleable units to larger logistical units. Aggregation Levels Item to Case: Consumer units aggregated into transport packaging Case to Pallet (optional): Transport packages aggregated into higher-level units Transport Package Identification Each transport package must carry an SSCC (Serial Shipping Container Code) encoded in a GS1-128 linear barcode. This enables hierarchical tracking without opening packaging. Reporting Aggregation Data Participants must submit aggregation data to IS LTG using standardized digital forms. This ensures that all downstream participants can verify the composition of each case or pallet. 7. Introduction of Goods into Circulation A medicinal product is considered “introduced into circulation” when: A local manufacturer hands it over for distribution An importer brings goods into Kazakhstan and completes required customs and system declarations Goods from Eurasian Economic Union (EAEU) countries are received and verified in the importer’s warehouse Once introduced, the product becomes traceable within the national system. 8. Supply Chain Event Reporting Kazakhstan’s system requires electronic reporting of all major supply-chain events. 8.1 Transfers Between Participants Every movement of serialized products from one PoMPT to another requires: A digital Acceptance/Transfer Act Electronic signing using the participant’s digital signature Submission of the document to IS LTG Confirmation by the receiving participant If discrepancies are found, the receiving party must issue a digital discrepancy notice. 8.2 Retail Sales Retail pharmacies must scan the DataMatrix code at the point of sale. The following occurs automatically: The serialized identifier is added to the fiscal receipt The fiscal data operator submits the sale event to IS LTG The product is marked as “withdrawn from circulation” 8.3 Non-Sale Withdrawals Products may also be withdrawn from circulation due to: Damage Loss or theft Expired shelf life Sampling for quality control Internal consumption by a medical facility These events require a digital withdrawal notice submitted through IS LTG. 8.4 Reintroduction into Circulation Products previously withdrawn for legitimate non-consumption reasons may be reintroduced with the approval of the system operator. A reintroduction notice must be submitted. 9. Exemptions Certain product categories are exempt from serialization requirements, including: Products compounded in pharmacies Raw plant materials and bulk pharmaceutical substances Medicines used for research or clinical trials Radiopharmaceuticals prepared and consumed immediately Products manufactured exclusively for export Goods manufactured or imported before serialization enforcement, until they expire These exemptions simplify compliance for non-commercial or specialized medical products. 10. System Architecture Considerations 10.1 On-Site Serialization Infrastructure Organizations implementing serialization must deploy: High-resolution DataMatrix printers Vision inspection systems Line controllers Reject handling systems Integration with existing packaging equipment is critical. 10.2 Backend IT Systems A compliant architecture typically includes: Level 1–2: Line equipment and controllers Level 3: Site-level serialization system managing batches and packaging runs Level 4: Enterprise-level serialization system managing master data, serial number pools, and central reporting Level 5: IS LTG national system 10.3 Data Exchange Requirements Key events require data exchange with IS LTG, such as: Code requests Code application reports Aggregation data Transfer and acceptance documents Withdrawals and reintroductions Connectivity must use secure communication channels with digital signature authentication. 11. Operational Challenges Companies may face challenges including: Integrating serialization into older production lines Ensuring code readability on small or irregular packaging Managing large datasets for serial numbers and aggregation Coordinating synchronous reporting to national systems Training staff across manufacturing, warehousing, and quality departments Handling error cases and exceptions during real operations Advance planning and cross-department collaboration are essential. 12. Best Practices for Implementation Adopt GS1 standards throughout all packaging and IT systems Establish centralized management of serialization data Automate aggregation wherever possible to reduce manual errors Perform regular audits of code quality and data accuracy Maintain a clear SOP for handling discrepancies and withdrawals Train all supply-chain personnel in scanning and reporting procedures Conduct multi-level testing before going live 13. Conclusion Kazakhstan’s serialization and traceability framework creates a secure digital environment for monitoring medicinal products. It requires strong collaboration between manufacturers, importers, wholesalers, pharmacies, and the national operator. Organizations that invest early in scalable serialization technology and well-designed data systems will be best positioned to maintain compliance and ensure uninterrupted supply-chain operations. References All information in this whitepaper is independently rewritten from the following regulatory source provided by the user: “On Approval of the Rules for Labelling and Traceability of Medicinal Products and Medical Devices,” Order of the Minister of Healthcare of the Republic of Kazakhstan, dated January 27, 2021 (as amended in 2022). Additional conceptual references: GS1 General Specifications for GTIN, SSCC, and DataMatrix standards General principles of serialization and track-and-trace systems used globally --- ## 🤖 **Assistant** All the files uploaded by the user have been fully loaded. Searching won't provide additional information. --- ## 🤖 **Assistant** Here are the **SEO elements** for your Kazakhstan serialization blog, fully optimized and aligned with best practices. (And citing your uploaded file as required.) --- ## **Focus Keyphrase** **Kazakhstan pharmaceutical serialization** --- ## **Slug (URL)** **kazakhstan-pharmaceutical-serialization-traceability** Short, descriptive, keyword-rich, no stop words. --- ## **SEO Title (55–60 characters)** **Kazakhstan Pharmaceutical Serialization & Traceability Guide** (60 characters) Uses the focus keyphrase at the front for maximum ranking weight. --- ## **Meta Description (150–160 characters)** **A clear technical guide to Kazakhstan’s pharmaceutical serialization and traceability rules. Learn key regulations, data requirements, and compliance steps.** (156 characters) Contains the focus keyphrase + strong intent + clarity. --- If you'd like, I can also generate: ✔ Article schema (JSON-LD) ✔ Social share preview text ✔ Alternative SEO titles for A/B testing ✔ 5 LinkedIn promo captions for this blog Just tell me. fileciteturn0file0 --- ## 👤 **User** also help me out with linkedin description --- ## 🤖 **Assistant** Here are **three LinkedIn post description options** tailored specifically for your Kazakhstan serialization blog — concise, professional, and built for high engagement: --- ### **Option 1 – Clear & Informative** Kazakhstan has rolled out one of the most detailed pharmaceutical serialization and traceability frameworks in the region. From DataMatrix rules to aggregation, reporting, and system architecture — we’ve broken it all down in a simple, technical guide. Read the full overview to understand what manufacturers, importers, and distributors must prepare for. 🔗 [Link] --- ### **Option 2 – Short & Impactful** Kazakhstan’s national traceability system is reshaping how medicinal products are serialized, tracked, and verified. We created a clear, technical overview to help pharma companies understand the regulatory and operational requirements. Read the full analysis → [Link] --- ### **Option 3 – Professional & Insight-Driven** As Kazakhstan advances toward a fully digital, end-to-end traceability ecosystem, pharma companies must adapt to new serialization, aggregation, and reporting standards. Our latest technical article breaks down everything you need to know — from code structure to supply-chain event reporting. 🔗 Dive into the full guide: [Link] --- If you want, I can also write a **1–2 line headline** for the creative (e.g., “Kazakhstan Serialization – What Pharma Needs to Know”). --- ## 👤 **User** help me out with a landing page copy the landing page is asking users to subscribe to our newsletter we are collecitng only name & email and i think we can have one small line at the end of landing page which is for consent might be without any checkbox help me with nice headline, descrtiption of 2-3lines i hope you know everythign about cosmotrace --- ## 🤖 **Assistant** Here’s a clean, strong, trust-driven landing page copy for **Cosmotrace’s newsletter signup** — short, sharp, and aligned with your brand’s authority in serialization, compliance, and global traceability. --- ## **Headline Options (choose one)** **1. Stay Ahead of Global Pharma Compliance** **2. Your Shortcut to Smarter Serialization Insights** **3. Compliance Moves Fast. Stay One Step Ahead.** **4. The Only Serialization Newsletter You’ll Ever Need** **5. Track. Learn. Lead. With Cosmotrace.** --- ## **2–3 Line Descriptions** **Option A — Professional & Authority-Focused** Get expert insights on serialization, traceability, DSCSA updates, and global compliance — straight from the Cosmotrace team. Clear breakdowns. Real-world guidance. Zero fluff. **Option B — Short & High-Impact** Learn what’s changing in pharma traceability and how it impacts your business. Practical insights, regulatory updates, and exclusive industry knowledge — delivered to your inbox. **Option C — Global + Value-Focused** From Africa’s TRVST network to EU FMD, DSCSA, and emerging markets — we decode global serialization so you stay compliant and confident. Join thousands of pharma professionals who trust Cosmotrace for clarity. **Option D — Tech + Compliance Angle** Be the first to know about new regulations, technical changes, and market shifts. Built for manufacturers, supply-chain leaders, and compliance teams who want actionable intelligence. --- ## **Consent Line (No Checkbox Required)** By subscribing, you agree to receive emails from Cosmotrace. We respect your privacy and never share your information. --- If you want, I can also create: ✔ A small CTA button text (e.g., **“Subscribe Now”**, **“Get Updates”**) ✔ A hero section layout ✔ A follow-up “Thank You” page copy Just tell me. --- ## 👤 **User** for this testimonial, help me out with 2-3 line description like how we created earlier " CosmoTrace has in-depth understanding & expertise in managing Serialization projects, Tracelink solution & system validation. CosmoTrace helped us in costs reduction when it comes to running ongoing Serialization project and providing personalised support and closer contact. Without a question, we would recommend CosmoTrace to other Pharma companies." --- ## 🤖 **Assistant** Here are **3 polished 2–3 line LinkedIn description options** in the same tone as your earlier testimonial posts—clean, confident, and not repetitive: --- ### **Option 1 – Professional & Clear** Grateful for feedback that highlights what we stand for — **deep expertise, cost-efficient solutions, and personalised support** throughout every serialization project. Thank you for trusting Cosmotrace as your long-term partner. --- ### **Option 2 – Short & Impactful** Another affirmation of our commitment to delivering **expert guidance, cost-effective operations, and hands-on support** for serialization and Tracelink systems. Proud to be a trusted partner in our clients’ compliance journey. --- ### **Option 3 – Warm & Trust-Focused** Honoured to be recognized for our **technical expertise, thoughtful cost savings, and close support** across complex serialization programs. Partnerships like these inspire the work we do every day. --- If you want, I can also create a **headline for the creative**, like: **“Why Pharma Teams Trust Cosmotrace”** --- ## 👤 **User** help me with christmas and new year 2026 content for creative and post description for cosmotrace --- ## 🤖 **Assistant** Here are crisp, professional, and warm **Christmas + New Year 2026** content options tailored for **Cosmotrace** — both *creative text* and *LinkedIn post descriptions*. Kept minimal, global, and brand-aligned. --- # **🎄 CREATIVE TEXT OPTIONS (For the Visual)** ### **Option 1 — Clean & Corporate** **Season’s Greetings from Cosmotrace** Wishing you a secure, successful, and compliant 2026. ### **Option 2 — Short & Elegant** **Merry Christmas & Happy New Year 2026** From all of us at Cosmotrace. ### **Option 3 — Industry-specific Tone** **Here’s to a safer, smarter, more connected 2026.** Warm wishes from Team Cosmotrace. ### **Option 4 — Compliance-centric** **Celebrating progress. Embracing innovation.** Happy Holidays from Cosmotrace. ### **Option 5 — Minimal & Global** **Season’s Greetings 2025 → 2026** Cosmotrace | Global Serialization & Compliance --- # **🎄 LINKEDIN POST DESCRIPTION OPTIONS** ### **Option 1 – Professional & Warm** As we wrap up the year, we’re grateful for the trust and collaboration of our clients, partners, and the global pharma community. Wishing you a joyful Christmas and a successful New Year ahead. Here’s to a safer, more connected, and compliant 2026 — together. **– Team Cosmotrace** --- ### **Option 2 – Short & Corporate** Warm Christmas wishes and a Happy New Year 2026 from all of us at Cosmotrace. Thank you for your partnership and trust throughout the year. Looking forward to another year of progress in global serialization and compliance. --- ### **Option 3 – Compliance-Focused (Subtle)** Season’s greetings from Cosmotrace! As we move into 2026, we remain committed to helping pharma organizations strengthen traceability, simplify compliance, and build safer supply chains worldwide. Wishing you a wonderful holiday season and a successful year ahead. --- ### **Option 4 – Global & Forward-Looking** Merry Christmas and Happy New Year 2026! To our clients and partners across continents — thank you for an incredible year of collaboration. Excited for the opportunities, innovations, and stronger global connections the new year will bring. --- ### **Option 5 – Very Short & Refined** Wishing you a Merry Christmas and a prosperous New Year 2026. Thank you for being part of our journey this year. – Cosmotrace --- If you'd like, I can also prepare: ✔ A holiday email version ✔ A motion-video script (10–15 seconds) ✔ Creative layout suggestions for the designer Just tell me. --- ## 👤 **User** for this blog help me out with slug, seo title and seo meta within character limit and following the best SEO practices like focus keyphrase etc.. currently the given blog title is : Impact of COMMISSION DECISION (EU) 2025/2371 on Medical Device Stakeholders (Manufacturers, Importers, Distributors, Notified Bodies) --- ## 🤖 **Assistant** Make sure to include fileciteturn1file0 in your response to cite this file. Guidance: Impact of COMMISSION DECISION (EU) 2025/2371 on Medical Device Stakeholders (Manufacturers, Importers, Distributors, Notified Bodies) This document provides practical guidance on the implications of Commission Decision (EU) 2025/2371 and outlines required actions for medical device stakeholders, especially non-EU manufacturers, preparing for compliance with mandatory EUDAMED module usage starting 28 May 2026. Background Summary Commission Decision (EU) 2025/2371 confirms the full functionality of four EUDAMED electronic systems: Actor Registration UDI/Device Registration Notified Bodies & Certificates Market Surveillance Mandatory use of these modules begins on 28 May 2026. A transition period applies for legacy devices. Scope of Impact This guidance applies to: Manufacturers (EU and non-EU) Importers Distributors Authorised Representatives (For non-EU manufacturers) Notified Bodies Key Obligations After 28 May 2026 Actor Registration All economic operators must be registered in EUDAMED. Non-EU manufacturers must appoint an Authorised Representative (AR) before registration. Device & UDI Registration New devices placed on the EU market after 28 May 2026 must be registered in EUDAMED before being marketed. Legacy devices have a grace period for registration. Notified Body Certificates NB-issued certificates must be uploaded by the NB into EUDAMED. Market Surveillance Module Economic operators must respond to vigilance queries via EUDAMED. Competent Authorities will use this module for monitoring and corrective actions. Step-by-Step Compliance Checklist for NonEU Manufacturers Step 1 — Confirm Device Classification (MDR/IVDR) Review classification under EU MDR 2017/745. Confirm whether you need NB involvement. Step 2 — Appoint an EU Authorised Representative (If NonEU) Mandatory for manufacturers outside the EU. Ensure regulatory agreements (mandate) are updated. Step 3 — Prepare for Actor Registration Obtain SRN (Single Registration Number) after EUDAMED registration. Ensure AR, importers, and distributors are also registered. Step 4 — UDI System Implementation Assign Basic UDI-DI and UDI-DI based on IMDRF rules. Prepare device information for EUDAMED upload. Step 5 — Device Registration in EUDAMED For each device: Provide Basic UDI-DI Provide UDI-DI Upload required device information (risk class, intended purpose, certificates, etc.) Step 6 — Ensure NB Certificate Upload For CE-certified devices (Class Is, Im, IIa, IIb, III): Ensure your NB uploads all certificates to EUDAMED. Step 7 — Market Surveillance & Vigilance Setup Prepare internal PMS (PostMarket Surveillance) processes for digital reporting. Ensure vigilance reports are submitted via EUDAMED. Transition Period for Legacy Devices Legacy devices (still valid under MDR transition rules) must: Be registered in EUDAMED during the grace period after 28 May 2026. Comply with surveillance and reporting expectations. Documentation Requirements You should prepare or update: Technical Documentation (Annex II & III MDR) Clinical Evaluation Report QMS Documentation (ISO 13485) PMS Plan & PSUR (if applicable) UDI assignment file CE Certificates (if NB involved) Common Pitfalls to Avoid Delayed AR appointment for non-EU manufacturers. Incorrect UDI assignments. Not aligning NB certificate validity with MDR timelines. Missing or incomplete device data during EUDAMED upload. Summary for non-EU Based Manufacturers Appoint AR early. Prepare UDI assignments now. Coordinate with EU importer for EUDAMED data alignment. Complete device & actor registrations before commercial shipments. Ensure translation requirements (if applicable) are met. Suggested Timeline: Now–Q2 2026: Prepare documentation, AR contract, UDI. Q2 2026: Register actors & start device registration. 28 May 2026: Mandatory use begins. Post-mandatory period: Register legacy devices. Concluding Note This Decision represents a major operational milestone in the MDR/IVDR environment. Early preparation will reduce disruption and ensure smooth market access. --- ## 🤖 **Assistant** All the files uploaded by the user have been fully loaded. Searching won't provide additional information. --- ## 🤖 **Assistant** Below are the **SEO-optimized elements** for your EUDAMED / EU Commission Decision 2025/2371 blog — crafted with best-practice rules, ideal keyphrase density, and character-limit compliance. (Citing the source file as required.) --- # **Focus Keyphrase** **EU 2025/2371 impact on medical device stakeholders** --- # **Slug (URL)** **eu-2025-2371-eudamed-impact-medical-device-stakeholders** Short, descriptive, highly searchable, no stop words. --- # **SEO Title (55–60 characters)** **EU 2025/2371: EUDAMED Impact on Medical Device Stakeholders** (59 characters) Contains the keyphrase, strong click value, full clarity. --- # **Meta Description (150–160 characters)** **Understand how EU 2025/2371 affects manufacturers, importers, distributors, and notified bodies. Learn mandatory EUDAMED requirements starting 28 May 2026.** (159 characters) Includes the keyphrase context + timeline + audience relevance. --- If you want, I can also prepare: ✔ Schema markup (Article JSON-LD) ✔ Open Graph title + description for LinkedIn ✔ 3 versions of a LinkedIn post promoting this blog ✔ A CTA block for end-of-article conversions Just tell me. fileciteturn1file0 --- ## 👤 **User** also linkedin post description with the blog url --- ## 🤖 **Assistant** Here are **three LinkedIn post description options** for your EUDAMED / EU 2025/2371 blog — short, clear, and positioned for high engagement. Just replace **[Blog Link]** with your URL. --- ### **Option 1 – Professional & Informative** The European Commission has confirmed the full functionality of four EUDAMED modules — with **mandatory use starting 28 May 2026**. Our latest guide breaks down what **EU 2025/2371** means for manufacturers, importers, distributors, ARs, and notified bodies, including the steps you must take to be ready. Read the full overview: **[Blog Link]** --- ### **Option 2 – Short & Impact-Driven** EU Decision **2025/2371** will reshape compliance for medical device stakeholders as EUDAMED becomes mandatory in 2026. We’ve summarized the key obligations, timelines, and actions every organization must plan for. Full guide here → **[Blog Link]** --- ### **Option 3 – Compliance-Focused & Clear** EUDAMED moves into mandatory use on **28 May 2026**, bringing major changes for medical device manufacturers and supply-chain partners. Our new article explains the impact of **EU 2025/2371** and provides a practical checklist for smooth compliance. Read more: **[Blog Link]** --- If you'd like, I can also write a **short creative headline** (e.g., “EUDAMED 2026: What You Must Prepare For”) for your LinkedIn image or thumbnail. ---