# Desisle - Proposal Creation 3 --- - **Created:** Jul 29, 2025 14:11 - **Updated:** Nov 27, 2025 16:16 - **Model:** gpt-4o - **Messages:** 145 - **Words:** 32,425 --- ## 👤 **User** do you know the proposal format we follow in desisle? --- ## 🤖 **Assistant** Yes, I do. Here's the **Desisle proposal format** you follow: --- ### **Proposal Format** **Client:** [Client's Name] **Project:** [Project Name] **Agency:** Desisle - UI/UX Design & Development Agency --- #### **Executive Summary** Brief overview of the project, goals, and collaboration details. --- #### **Roadblocks** Challenges or complexities in the project. --- #### **Mission** The core objective and purpose of the project. --- #### **Solution** Detailed plan of how you’ll achieve the goals, including phases and steps. --- #### **Expected Tasks** Specific deliverables or tasks (especially for new brands/projects). --- #### **Additional Services** Hosting, domain, or any extra services offered. --- #### **Scope of Our Work** What’s included in the engagement. --- #### **Additional Features** Custom functionalities or enhancements included. --- #### **Goals and Key Performance Indicators (KPIs)** Success metrics to track progress. --- #### **Bonus** Extra value-adds or services included. --- #### **Timeline** Phase-wise timeline with delivery milestones. --- #### **How Will We Do It?** Process, communication, and project updates. --- #### **Pricing** Clear breakdown of design/development, maintenance, extras. --- #### **Support** Post-launch support and communication. --- #### **Guarantee** Assurances, refund policies, quality standards. --- #### **Terms of Payment** - 50% upfront - Remaining 50% on delivery - Tax & TDS not included - Pro-rated charges if started mid-month **Terms & Conditions:** The code developed for the project will not be handed over to the client. --- #### **Incentive** Options for continued collaboration or bonus offers. --- Let me know if you want this in a doc or want to tailor it for a specific client. --- ## 👤 **User** good now based on this i want you to create a new proposal based on the below client meeting notes "Audio based learning - one side AI (which works as tutor - adapt diff. kinds of role - etc. teacher)(or a tutor who can teach crash course)(or Q&A session) Bluetooth pairing up pen is paired with App > app will say hi and student will say I want to learn etc.. > Q&A The command is passed through Bluetooth and taken on mobile app - voice cmds will be given through app Parents are ICPs not students by end of this week - we need to start we are looking 30-45 days for Figma (2-3revisions) Onboarding - should be very smooth Dashboard Study Plan - x+5 minutes (duration) RAG (retrieval augmented general source) Upload option - to upload the book etc... Reporting & Analytics - parents will be getting technique - The Hook mechanism - user retention technique settings option App locker - feature - while taking down notes Quotation-Facts - when the app is launched related to education, motivation Push notifications - when the user is distracted when he switched from the current bluepen app to other app Avatars - will be preconfigured from the App (ExamMaster, CrashCourse etc.) App will be paired through pen and not individually - similar to Noise, Fireboltt RightNow we don't have 1. Wireframing 2. Skyblue as theme color" --- ## 🤖 **Assistant** Here’s the full proposal for the **BluePen AI Mobile App** based on your meeting notes and Desisle’s format: --- **Client:** BluePen AI **Project:** Mobile Companion App for BluePen **Agency:** Desisle - UI/UX Design & Development Agency --- ### Executive Summary We're designing the mobile companion app for BluePen — the world’s first AI-powered ballpoint pen for personalized learning. This app connects with the pen via Bluetooth and becomes the central hub for interactive, audio-based learning tailored to students, while empowering parents with progress insights. --- ### Roadblocks - No wireframes or visual guidelines yet - Tight timeline to start by this week - Need for smooth integration between pen and app - UX needs to be child-friendly but data-driven for parents - Multiple AI roles and behavior require clarity in flow --- ### Mission To create a frictionless, intuitive mobile app that offers immersive, AI-powered audio learning for students and clear reporting tools for parents — all powered through a simple Bluetooth-paired pen. --- ### Solution - Design the complete app UI in Figma within **30-45 days** - Use **Skyblue** as the brand theme - UX strategy to balance student engagement and parental control - Audio-first, role-based AI avatars (e.g., ExamMaster, CrashCourse Tutor) - Smooth onboarding with voice-interaction to launch sessions - Push-based motivation & retention (distraction alerts, educational quotes) --- ### Expected Tasks - Design onboarding, dashboard, study plans - Design AI voice Q&A flows - Create reporting panels for parents - Upload book/document feature UI - App locker UI for distraction-free note-taking - Settings and avatar configuration - Push notification flow design - Quotation & motivational pop-up UIs - All screens in mobile-first design with 2–3 feedback loops --- ### Additional Services - Branding polish and theme guidelines - Micro-interaction ideas - UI presentation for internal stakeholders --- ### Scope of Our Work - Wireframes → UI Design → Prototype - Up to 3 rounds of revision - Design assets & Figma files delivered - Support for developer handoff post-design --- ### Additional Features - Avatars for different AI learning modes - RAG model display concept - Study duration breakdown (X+5 min learning) --- ### Goals and Key Performance Indicators (KPIs) - High onboarding completion rate - Improved student retention via push alerts - Daily active usage - Parent dashboard engagement metrics --- ### Bonus - Gamified study session ideas - 2–3 motivational quote designs for launch phase --- ### Timeline - Kickoff: This week - Delivery: Within 45 days - Revisions: Parallel rounds based on feedback --- ### How Will We Do It? - Weekly check-ins - Feedback-based iteration - Shared Figma access - Slack/WhatsApp for real-time communication --- ### Pricing [Insert pricing here] Includes all design services, revisions, handoff support. Excludes any development or third-party tool costs. --- ### Support 2-week post-design handoff support Bug-fix or developer clarification included --- ### Guarantee - We don’t hand over code (design-only project) - 100% satisfaction within revision limits - Timely delivery commitment --- ### Terms of Payment - 50% advance - 50% on final handover - Pro-rated if starting mid-month - Taxes and TDS not included --- ### Incentive If the app moves to development with Desisle, a **15% discount** on the first development invoice will be offered. --- Let me know if you want this in a Google Doc, PDF, or editable Word format. --- ## 👤 **User** this is okay but i was thinking can we do it liek a 2 month minimum recurring task as the product is still in ideation stage so the process is going to be more agile method to evolve it continuously and coming up with new features, implementing, testing etc.. so recurring for 2 months as an extended design team might work instead of fixed feature based model pricing . --- ## 🤖 **Assistant** Got it — makes perfect sense. Here’s the **revised proposal structure** reflecting an **agile, recurring model** for 2 months: --- **Client:** BluePen AI **Project:** Product Design Partnership (BluePen App) **Agency:** Desisle - UI/UX Design & Development Agency --- ### Executive Summary We propose a 2-month agile design partnership where Desisle acts as your **extended design team**, supporting you from ideation to high-fidelity execution — allowing room for quick pivots, evolving features, and continuous iterations. --- ### Roadblocks - Product is still in ideation phase - New features will emerge over time - Fixed-scope model may slow down progress - Requires flexibility and speed for real-time experiments --- ### Mission To build, test, and iterate the BluePen mobile app UI using an agile design approach — enabling rapid delivery of user-centric designs aligned with your product thinking. --- ### Solution - **Monthly Recurring Engagement** (minimum 2 months) - Unlimited design tasks within agreed capacity - Rapid brainstorming, feedback, and delivery cycles - Weekly planning + sprint-based output - Work closely with your dev team for faster handoff --- ### Our Role - UI/UX Strategy & Wireframing - High-Fidelity UI Design - Feature Testing via Prototypes - Feedback Loops & Continuous Design Improvements - Acting as in-house design arm --- ### Core Tasks - Onboarding flow - Voice-based Q&A system - Role-based avatars (ExamMaster, CrashCourse, etc.) - Study Plan UI - Parent Reporting Dashboard - App Locker UX - Settings, Notifications, Quote Cards - Book Upload UI - RAG-based learning flow - Push Alerts (distraction-based) --- ### Scope of Our Work - All screens in mobile-first design - Design system, Figma files, UI kit - Iterations based on weekly feedback - Cross-functional collaboration - Support with dev handoff documentation --- ### Additional Services - Brand style guide - Product thinking support - UX copywriting (for screens, tooltips, onboarding) --- ### Timeline **Start:** This week **Duration:** 2 months (minimum) **Check-ins:** Weekly sprints + As-needed syncs --- ### Pricing - ₹[X] per month - Includes all design work, iterations, and support - Billed monthly (50% advance, 50% mid-month) - Taxes/TDS not included --- ### Support - Dedicated Slack/WhatsApp channel - Priority task handling - 2-week buffer after engagement for any design fixes --- ### Guarantee - No scope limitation during engagement - Timely delivery aligned with sprints - Full ownership of Figma files and assets --- ### Terms of Payment - Monthly billing cycle - 50% upfront, 50% by 15th of the month - Pro-rated if mid-month start - All taxes excluded --- ### Incentive Extend to 3rd month and get 10% off on the 3rd month billing. --- Let me know if you'd like this formatted as a client-ready proposal or need pricing recommendations. --- ## 👤 **User** help me out with email to send this proposal --- ## 🤖 **Assistant** Here’s a short and crisp email to send the proposal: --- **Subject:** Proposal for BluePen App – Design Partnership Hi [Client's Name], It was great connecting and discussing the vision for the BluePen app. Based on our conversation, I’ve put together a proposal outlining a 2-month design partnership where we act as your extended design team. This gives us the flexibility to explore, iterate, and build together in an agile way. Please find the proposal attached for your review. Let me know if you’d like to walk through it or discuss any part in more detail. Looking forward to building something meaningful with you. Best, Ishtiaq Founder, Desisle [https://desisle.com](https://desisle.com) +91-XXXXXXXXXX --- Let me know if you need a version for follow-up too. --- ## 👤 **User** i am going to upload a document and meeting notes below, i want you to go through this document and notes, and help me out to segregate them into minimal UI changes, major UI changes or just development tasks and help me out with scope and proposal created in our usual proposal format here is the meeting notes "MSuite - Docs Classification - Aug 14 --- we allow users to correctly classify docs F1 we need one review needed toggle with a tooltip with points why F2 looking for all the documents for the specific borrower Select B1 F3 Logs - reclassified, docs changes F4 Continuous scroll Thumbnails are required? viewport width - lot of empty space rotation of document F5 reclassify and reorder from the same screen and flow F6 reclassifying page number, thumbnail to give glance, page no. is important for backend log data that this page was moved F7 Comparison - providing context more life reference F8 Reassign doc - borrower 2 to borr 2 (bcoz both are same) F9 versioning to be automated - for instances versioning borrower can be free input " --- ## 👤 **User** i am going to upload a document and meeting notes below, i want you to go through this document and notes, and help me out to segregate them into minimal UI changes, major UI changes or just development tasks and help me out with scope and proposal created in our usual proposal format here is the meeting notes "MSuite - Docs Classification - Aug 14 --- we allow users to correctly classify docs F1 we need one review needed toggle with a tooltip with points why F2 looking for all the documents for the specific borrower Select B1 F3 Logs - reclassified, docs changes F4 Continuous scroll Thumbnails are required? viewport width - lot of empty space rotation of document F5 reclassify and reorder from the same screen and flow F6 reclassifying page number, thumbnail to give glance, page no. is important for backend log data that this page was moved F7 Comparison - providing context more life reference F8 Reassign doc - borrower 2 to borr 2 (bcoz both are same) F9 versioning to be automated - for instances versioning borrower can be free input " RECHECK PROPERLY AND DONT MISS ANYTHING, THIS PROPOSAL IS TO BE SHARED WITH THE CLIENT SO I WANT TO CLOSE THIS DEAL WITHOUT MISSING --- ## 🤖 **Assistant** All the files uploaded by the user have been fully loaded. Searching won't provide additional information. --- ## 🤖 **Assistant** Here’s the **breakdown** of the features and meeting notes into **Minimal UI Changes**, **Major UI Changes**, and **Development-Only Tasks** — followed by a **proposal** in Desisle format. --- ### 🔹 **Segregation by Task Type** #### ✅ **Minimal UI Changes** - **F1. Review Needed Toggle** – Add toggle + tooltip (UI control only) - **F7. Page Rotation** – Add rotate buttons in document UI - **F11. Renaming the Added Borrower** – Simple inline rename support - **F12. Redo** – UI button, if logic already exists - **Meeting Note: Tooltip for “review needed” toggle** – Minor UI + content #### 🚧 **Major UI Changes** - **F2. Filtering by Borrower & Documents** – Restructured filter UI - **F4. Reorder and Reclassify Multiple from Single Screen** – New combined interface - **F5. Reclassify from Left-Hand Pane** – Modify thumbnail panel functionality - **F6. Multiple Formats of Versioning Reclassification** – UI + logic overhaul for version tagging - **F10. Shortcut Actions for Page Insertion** – Context-aware UI design - **Meeting Note: Continuous scroll, empty viewport space, page number, and thumbnail redesign** - **Meeting Note: Reclassify & reorder from same screen flow** - **Meeting Note: Comparison views** #### 💻 **Development-Only Tasks** - **F3. Logs/Diary of Changes** – Backend change tracking - **F8. View Page within Original Document** – Internal linking to original PDF - **F9. Reassign Document** – Logic-heavy; reclassification backend logic - **Meeting Note: Versioning to be automated** - **Meeting Note: Borrower input as free text** - **Meeting Note: Rotation logic for documents** - **Meeting Note: Reassign from borrower 2 to borrower 2** --- ### 📄 **Proposal – MSuite Enhancements** **Client:** FWS **Project:** MSuite Document Reclassification Enhancements **Agency:** Desisle – UI/UX Design & Development Agency --- #### **Executive Summary** We propose a focused engagement to enhance MSuite’s document reclassification experience. This includes UI/UX improvements, new functionalities, and development-level upgrades for improved efficiency, accuracy, and user control over document classification and logs. --- #### **Roadblocks** - Reclassifying and reordering requires multiple screens - Limited filters reduce discoverability - Lack of contextual cues (e.g., thumbnails, doc previews) - No automated versioning, logs, or easy reassignment --- #### **Mission** To create a seamless, intuitive, and efficient UI/UX system for document classification, while building backend tools to track logs, automate versioning, and enhance document intelligence. --- #### **Solution** We’ll divide the project into 3 parallel workstreams: 1. **Quick UI Enhancements** (toggles, tooltips, rename) 2. **Major UI Redesigns** (filtering, left pane actions, reclassify-reorder interface) 3. **Backend Enhancements** (logging, reassignment, versioning automation) Design will follow an agile sprint cycle, starting with priority screens and delivering testable high-fidelity UIs in Figma. --- #### **Expected Tasks** - Design new filter flow - Rebuild reclassify-reorder UI - Enhance thumbnail and page navigation - Design logs and diary view - Build contextual shortcut UI for reclassification - Update borrower input and rename UI - Create icons for page rotation, redo - Handoff to dev with flows, assets, and logic notes --- #### **Additional Services** - Tooltip content suggestions - UI audits of existing flows - Dev support for Figma → implementation --- #### **Scope of Our Work** - Wireframes + UI Designs for all listed features - Figma-based prototype flows - Dev-ready assets and handoff notes - Up to 3 revision rounds per module --- #### **Additional Features** - Color-coded document logs - Real-time versioning tag suggestions - Continuous scroll UI with auto-paginated view --- #### **Goals and Key Performance Indicators (KPIs)** - Reduction in user clicks for classification - Accurate backend logs with visual mapping - Improved user flow for bulk operations --- #### **Bonus** - UI polish suggestions for better visual hierarchy - A summarized PDF of versioning and reclassification actions --- #### **Timeline** - Total Duration: **6 weeks** - Week 1–2: Quick wins (Minimal UI) - Week 3–5: Core UI overhaul - Week 6: QA, revisions & final handoff --- #### **How Will We Do It?** - Weekly check-ins - Shared Figma link - WhatsApp/Slack for real-time coordination - Iterative sprint delivery --- #### **Pricing** **Option A:** Fixed-Scope Model – ₹X **Option B:** Monthly Recurring Model (2 months minimum) – ₹Y/month Includes all UI design, handoffs, and support. Development is separate. --- #### **Support** - 2 weeks post-project design support - Slack/WhatsApp for dev handoff assistance --- #### **Guarantee** - Full Figma access - Revisions within scope - Code is not part of delivery unless requested separately --- #### **Terms of Payment** - 50% advance - 50% on delivery - Mid-month start: Pro-rated - TDS/Tax excluded --- #### **Incentive** Get a **15% discount** if extended for future design modules after completion. --- Would you like this exported as a .docx or PDF for sharing? Let me know if you want Option A (fixed price) or Option B (recurring) tailored further. --- ## 🤖 **Assistant** Got it. I reviewed your notes and the doc. Here’s a clean breakdown + a client‑ready proposal. # Segregation: Minimal UI vs Major UI vs Dev Tasks ## Minimal UI changes - Review Needed toggle + tooltip (reason points). fileciteturn0file0L11-L15 - Page rotation (90° cw/ccw). fileciteturn0file0L59-L63 - Show page number on thumbnails/list (for logs linkage). - Rename newly added borrower (avoid Borrower_n). fileciteturn0file0L91-L95 - Viewport spacing fix on document view (reduce empty space). - Thumbnails visibility toggle (quick glance). - Redo action. fileciteturn0file0L99-L103 ## Major UI changes - Reorder + Reclassify from same screen/flow. fileciteturn0file0L35-L39 - Reclassify from left pane / thumbnails (sequential pages). fileciteturn0file0L43-L47 - Shortcut actions for page insertion within reclassification UI. fileciteturn0file0L83-L87 - Continuous scroll document viewer. - “View page within original document” (context/compare view). fileciteturn0file0L67-L71 - Comparison view for context (life-reference style). - Reassign entire document from main page. fileciteturn0file0L75-L79 ## Development tasks (with light UI) - Filtering by borrower → then documents (find all docs for a borrower). fileciteturn0file0L19-L23 - Logs/Diary: reclassify + reorder changes (view‑only). fileciteturn0file0L27-L31 - Automated versioning formats (Initial/Final/V + context like year/state). fileciteturn0file0L51-L55 - Free‑input borrower support + merge/equivalence handling (Borr 2 ↔ Borr 2). - Backend event mapping: page number as the move anchor. - Optional: “View page in source PDF” cross‑link data plumbing. fileciteturn0file0L67-L71 --- # Scope (clear, buildable) **Module 1 — Filters & Review** - Review Needed toggle + tooltip reasons. fileciteturn0file0L11-L15 - Borrower → Document filter flow. fileciteturn0file0L19-L23 **Module 2 — Document Viewer Enhancements** - Continuous scroll, viewport spacing, thumbnails toggle, page numbers. - Page rotation. fileciteturn0file0L59-L63 **Module 3 — Reclassification Experience** - Single‑screen reorder + reclassify. fileciteturn0file0L35-L39 - Left‑pane quick reclassify. fileciteturn0file0L43-L47 - Shortcut insert actions. fileciteturn0file0L83-L87 **Module 4 — Context, Compare & Reassign** - View page in original doc context; comparison view. fileciteturn0file0L67-L71 - Reassign entire document. fileciteturn0file0L75-L79 **Module 5 — Logs & Versioning** - View‑only change diary (reclassify/reorder). fileciteturn0file0L27-L31 - Automated versioning rules (Initial/Final/V + context). fileciteturn0file0L51-L55 **Module 6 — Borrower Admin & Safety** - Rename newly added borrower. fileciteturn0file0L91-L95 - Redo support. fileciteturn0file0L99-L103 --- # Proposal (Desisle format) **Client:** MSuite **Project:** Docs Classification – UX, Viewer & Workflow Enhancements **Agency:** Desisle – UI/UX Design & Development Agency ## Executive Summary We’ll streamline classification at scale: faster reclassify flows, smarter context, robust logs, and cleaner viewing. Outcome: fewer clicks, fewer errors, faster turnarounds. ## Roadblocks - No wireframes yet. - Heavy workflow coupling with backend logs/versioning. - Multiple UI states across large PDFs. ## Mission Deliver a friction‑free classification experience that’s fast, auditable, and context‑rich. ## Solution Six focused modules (filters, viewer, reclassify UX, context/compare, logs/versioning, borrower admin) shipped in short sprints. ## Expected Tasks - UX flows, wireframes, UI, clickable prototypes. - Componentized viewer patterns. - Empty/error/edge states. - Handoff specs for dev. ## Additional Services - Micro‑interactions library. - UX copy for tooltips and logs labels. ## Scope of Our Work - Design system updates + Figma files. - Mobile‑friendly patterns where applicable. - 2–3 feedback cycles per module. - Dev handoff (redlines, tokens, flows). ## Additional Features - Comparison view and “view in source PDF” context. fileciteturn0file0L67-L71 - Shortcut actions to speed reclassify. fileciteturn0file0L83-L87 ## Goals & KPIs - 30–50% reduction in classification time per document. - Error rate down (mis‑reclassifications, rework). - Adoption of single‑screen reclassify >80%. ## Bonus - Quick wins list for post‑launch tuning. - QA checklist for workflows. ## Timeline - Week 1: Discovery, wireframes (Module 1–2). - Week 2–3: UI + proto (Module 3–4). - Week 4: Logs/versioning + borrower admin (Module 5–6). - Week 5: Consolidated prototype + handoff pack. - Week 6: Buffer for refinements. ## How Will We Do It? - Weekly stand‑up + demo. - Shared Figma. - Slack/WhatsApp for rapid clarifications. ## Pricing - Option A (Fixed scope): Quote after final effort breakdown of 6 modules. - Option B (Monthly sprint retainer, min 1 month): ₹____/month (design + PM), dev billed separately if required. ## Support - 2 weeks post‑handoff support for design clarifications. ## Guarantee - On‑time sprints. - Measurable UX wins. - Within agreed revision limits. ## Terms of Payment - 50% to start, 50% on final handoff. - Taxes/TDS extra. - Pro‑rated if mid‑month start. **Terms & Conditions:** Code deliverables (if any) are not handed over; design files are fully handed over. ## Incentive - Add a follow‑up optimization sprint at 10% off if confirmed within 30 days of handoff. --- Want me to convert this into a polished PDF/Doc now, or add ballpark pricing lines? --- ## 👤 **User** what is expected hours of work and pricing in INR, exclude development --- ## 🤖 **Assistant** All the files uploaded by the user have been fully loaded. Searching won't provide additional information. --- ## 🤖 **Assistant** Based on the 12 features and your usual design engagement rates, here’s a breakdown. --- ## **Estimated Hours (Design Only, No Development)** | Module / Feature | Hours | | --- | ---: | | **Module 1 – Filters & Review** (F1, F2) | 10–12 hrs | | **Module 2 – Logs & Versioning** (F3, F6) | 12–14 hrs | | **Module 3 – Viewer Enhancements** (F7, F8, F9) | 14–16 hrs | | **Module 4 – Reclassification UX** (F4, F5, F10) | 16–18 hrs | | **Module 5 – Borrower Admin & Utilities** (F11, F12) | 8–10 hrs | | **Design System / UI Kit updates, QA, Handoff** | 14–16 hrs | **Total Design Hours:** ~**74–86 hrs** (spread across ~3–4 weeks with feedback loops) --- ## **Pricing in INR (Design Only)** You usually position Desisle as an agency, so I’ve factored in agency overhead, senior UI/UX expertise, and multiple feedback loops: - **Hourly basis:** ₹2,000/hr × ~80 hrs → **₹1,60,000** - **Fixed engagement (entire 12 features scope):** **₹1,50,000** (discount for fixed scope, excludes changes outside scope) - **Monthly sprint model (recommended):** ₹1,20,000/month (covers up to 40 hrs/week of design support, agile delivery, unlimited tasks within capacity) --- If you want, I can **add this pricing and estimated hours into your proposal** so it’s client-ready with clear effort justification. That will make it easier to close the deal without them negotiating heavily. --- ## 👤 **User** we are just a startup and our earlier engagement didn't go beyond 300-450$ so help me out with that pricing in $ --- ## 🤖 **Assistant** Got it — if your past engagements were in the **$300–$450** range, we’ll need to frame this so it’s still appealing to the client but covers enough hours to make sense for you. Here’s a realistic breakdown: --- ## **Estimated Hours (Optimized for Startup Pricing)** | Scope Area | Hours | | --- | ---: | | Minimal UI changes | 8–10 hrs | | Major UI changes | 14–16 hrs | | Light UI + Dev-linked tasks (design side) | 8–10 hrs | | QA, handoff, revisions | 6–8 hrs | **Total:** ~**36–44 hrs** --- ## **Pricing Options in USD** - **Option 1 – Fixed scope (all 12 features)** $420 (covers ~40 hrs of design work, 2–3 feedback loops, handoff) - **Option 2 – Two-sprint model (agile)** $250 per sprint × 2 sprints = $500 - Sprint 1: Minimal + Major UI - Sprint 2: Dev-linked tasks + refinements - **Option 3 – Hourly (if they want flexibility)** $12/hr × estimated 40 hrs = ~$480 --- If you want, I can now **revise your Desisle proposal** with this **$420 fixed scope** as the main offer and **$250/sprint** as an alternative so the client feels they have a choice. That way, you stay aligned with your earlier engagement pricing but still have room for more work. Do you want me to go ahead and plug this into the proposal? --- ## 👤 **User** shall i mention that this is without tax etc?? --- ## 🤖 **Assistant** Yes, you definitely should. Even for smaller-ticket projects, it’s best to clearly mention that the pricing **excludes taxes, TDS, or payment gateway fees** so there’s no misunderstanding later. You can add a line in the **Pricing** or **Terms of Payment** section: > **Note:** Prices are exclusive of any applicable taxes, TDS, or transaction fees, which will be charged additionally if applicable. If you want, I can update the proposal’s pricing section to include this disclaimer so it’s consistent with your usual Desisle format. --- ## 👤 **User** for ux designer of 8 years experience what is standard hourly rate in $ --- ## 🤖 **Assistant** For a **UX designer with 8 years’ experience**, the standard hourly rate depends heavily on: - **Region** (US/Europe vs Asia vs remote markets) - **Engagement type** (freelance, agency, in-house contract) - **Industry** (tech, SaaS, enterprise, e-commerce, etc.) Here’s a general benchmark: | Region | Typical Hourly Range | | --- | --- | | **US / Canada** | $60 – $120/hr | | **Western Europe** | $50 – $100/hr | | **Australia / NZ** | $50 – $90/hr | | **Remote (Global Talent Platforms)** | $30 – $60/hr | | **India (Agency Pricing for Senior)** | $20 – $40/hr | Since you’re an **agency founder in India with global clients**, charging **$30–$50/hr** is competitive and still positions you as a senior-level designer without underpricing your expertise. If you’re working **direct with US or EU clients**, $40–$50/hr is a good anchor — then you can offer package deals for small budgets. If you want, I can help you **calculate the exact rate** you should pitch for this MSuite project so it feels premium yet in their comfort zone. --- ## 👤 **User** yes please --- ## 🤖 **Assistant** Alright — for **MSuite**, given: - You’re **based in India**, but selling to clients who likely compare global rates - Your earlier engagement was only **$300–$450**, so too big a jump will scare them - This is **not development**, only design (shorter turnaround, fewer dependencies) - You’re aiming to **close this deal quickly** without undercutting your value --- ## **Recommended Calculation** ### Step 1 – Base Senior UX Rate (Global Benchmark) For 8 years’ experience → **$40/hr** (midpoint for premium India-based senior designer). ### Step 2 – Adjust for Startup Engagement & Previous Price History Since they’ve paid in the $300–$450 range before: - Reduce base to **$22–$25/hr** for this project to keep trust and win repeat work. ### Step 3 – Apply to Estimated Hours (36–44 hrs) - **Low end (36 hrs × $22)** → **$792** - **High end (44 hrs × $22)** → **$968** --- ## **Pitch Strategy for MSuite** - **Don’t sell hourly** — they’ll compare against cheap freelancers. - Instead, package it as **$420 for a fixed-scope MVP** (to match past spend), **with a clear “this is already discounted from my standard $40/hr rate”** note. This way: - They feel they’re getting a senior designer at a bargain. - You anchor your true rate higher for future work. - You leave room to upsell in next sprints. --- If you want, I can **insert this $420 fixed-scope + $25/hr anchor pricing into your proposal** so the client sees the value and urgency. That’ll help you negotiate from a stronger position. Do you want me to go ahead and rewrite the pricing section like that? --- ## 👤 **User** yes just provide pricing section --- ## 🤖 **Assistant** Here’s the updated **Pricing** section for your proposal: --- ### **Pricing** We propose the following options for this engagement (design only, development excluded): - **Option 1 – Fixed Scope (All 12 Features)**: **$420** Covers ~40 hours of senior-level UX/UI design work, including 2–3 feedback cycles and final handoff. *(Discounted from our standard $40/hr rate for an 8-year experienced UX designer.)* - **Option 2 – Agile Sprint Model**: **$250 per sprint** × 2 sprints = **$500** Sprint 1: Minimal + Major UI changes Sprint 2: Dev-linked design tasks + refinements - **Option 3 – Hourly Engagement**: **$25/hr** Flexible, for additional tasks or ongoing design support beyond agreed scope. **Note:** Prices are exclusive of any applicable taxes, TDS, or transaction/payment gateway fees, which will be charged additionally if applicable. --- Do you want me to also **add a small “why this is valuable” paragraph** under this so the client feels the $420 is a steal compared to your standard rate? That can help in closing the deal faster. --- ## 👤 **User** dont you think 40$/hr = 1600$, but we are saying only $420 its more than 100% reduce --- ## 🤖 **Assistant** Exactly — if we anchor at **$40/hr** (~$1,600 for 40 hrs) and then jump to **$420**, the client will see it’s a **75%+ discount**, which can be both good and bad: - **Good** → Makes it look like an irresistible, limited-time offer. - **Bad** → Risks devaluing your work, making it harder to raise prices later. For MSuite, since you want to close but also not destroy perceived value, I’d suggest **anchoring closer to $25–$30/hr** in your proposal instead of $40/hr. --- Here’s a revised **Pricing** section that still shows a big discount but not an unrealistic one: --- ### **Pricing** We propose the following options for this engagement (design only, development excluded): - **Option 1 – Fixed Scope (All 12 Features)**: **$420** Covers ~40 hours of senior-level UX/UI design work, including 2–3 feedback cycles and final handoff. *(Discounted from our standard $30/hr rate for an 8-year experienced UX designer.)* - **Option 2 – Agile Sprint Model**: **$250 per sprint** × 2 sprints = **$500** Sprint 1: Minimal + Major UI changes Sprint 2: Dev-linked design tasks + refinements - **Option 3 – Hourly Engagement**: **$25/hr** Flexible, for additional tasks or ongoing design support beyond agreed scope. **Note:** Prices are exclusive of any applicable taxes, TDS, or transaction/payment gateway fees, which will be charged additionally if applicable. --- This way the discount is still significant (~65% from standard) but doesn’t make it look like you slashed over 100%. If you want, I can also **add a one-line urgency trigger** under Option 1 so they feel the $420 is a “secure it now” rate. Would you like me to add that? --- ## 👤 **User** yes --- ## 🤖 **Assistant** Here’s the updated **Pricing** section with the urgency trigger added: --- ### **Pricing** We propose the following options for this engagement (design only, development excluded): - **Option 1 – Fixed Scope (All 12 Features)**: **$420** Covers ~40 hours of senior-level UX/UI design work, including 2–3 feedback cycles and final handoff. *(Discounted from our standard $30/hr rate for an 8-year experienced UX designer. This rate is valid only if the project is confirmed this month.)* - **Option 2 – Agile Sprint Model**: **$250 per sprint** × 2 sprints = **$500** Sprint 1: Minimal + Major UI changes Sprint 2: Dev-linked design tasks + refinements - **Option 3 – Hourly Engagement**: **$25/hr** Flexible, for additional tasks or ongoing design support beyond agreed scope. **Note:** Prices are exclusive of any applicable taxes, TDS, or transaction/payment gateway fees, which will be charged additionally if applicable. --- If you’d like, I can also **shorten and simplify this for email** so you can pitch it quickly without attaching the full proposal. That could help grab their attention before they even open the document. --- ## 👤 **User** yes help me with email but in email i also need to say that as a bonus i will help you in UI review after development for free as after seeing the current developed application i feel that the UI doesn't look good. --- ## 🤖 **Assistant** Here’s a short, direct email version you can send with the proposal attached: --- **Subject:** Proposal for MSuite – UX/UI Design Enhancements Hi [Client Name], It was great discussing the enhancements for MSuite. I’ve attached a proposal outlining a **fixed-scope design engagement at $420** (discounted from my standard $30/hr rate for an 8-year experienced UX designer). This includes ~40 hours of design work across all 12 features, with 2–3 feedback cycles and final handoff. As a **bonus**, I’ll also provide a **free UI review after development** to ensure the implementation matches the design quality. I’m offering this because, after reviewing the current application, I believe the UI can be improved significantly. If we can confirm this month, the $420 rate will be locked in. Looking forward to your thoughts. Best regards, Ishtiaq Founder, Desisle [https://desisle.com](https://desisle.com) +91-XXXXXXXXXX --- Do you want me to also create a **more persuasive version** that explains the value of the discount and the free UI review so they feel it’s a “must say yes now” offer? That could help push them to close faster. --- ## 👤 **User** for one of the client i've proposed $600/month retainer and they have replied the below "We are at the verge of closing the deal with the client ‘Harmony’ for a full year retainer and they have requested our final no-regret cost/proposal. Please suggest your best cost for the said scope, considering we are expecting retainer business. Cost closure to $400 is expected to be acceptable. Let me know your thoughts." i feel too less for the amount of work as we are still not aware of the complexity of the landing apge they're expecting so how shall i respond? --- ## 🤖 **Assistant** Here’s a balanced reply you can send that keeps the door open but protects you from being locked into too low a rate before you understand the scope: --- **Subject:** Re: Harmony Retainer Proposal Hi [Name], Thanks for sharing this. I completely understand the need for a no-regret cost to secure the annual retainer. Since we’re still not clear on the exact scope and complexity of the landing page and other deliverables, I’d like to suggest this approach: - We lock the monthly retainer at **$500** for now (a fair midpoint between your expectation and my original proposal). - Once the initial month’s work is scoped in detail, we can reassess if the workload is significantly higher or lower and adjust accordingly. - This ensures Harmony gets an immediate commitment while also making sure the final quality and timelines are not compromised due to underestimated scope. I believe this will keep the pricing competitive while protecting both sides from surprises once the work begins. Let me know your thoughts so we can finalize and move forward. Best regards, Ishtiaq --- If you want, I can also prepare a **version where you stay firm at $600** but offer **additional value instead of a price cut** — that way you hold your ground but still appear flexible. That can sometimes work better in long-term retainers. Would you like me to draft that alternative? --- ## 👤 **User** little shorter?? --- ## 🤖 **Assistant** Here’s a shorter version you can send: --- **Subject:** Re: Harmony Retainer Proposal Hi [Name], I understand the need for a competitive figure, but since the landing page scope and complexity aren’t yet clear, dropping straight to $400 may be risky. I propose locking in **$500/month** as a midpoint for now, with the option to reassess after the first month once the scope is fully defined. This keeps it competitive while ensuring quality isn’t compromised. Let me know if this works so we can close quickly. Best, Ishtiaq --- Do you want me to also make a **$600 firm version with added value** so you have both options ready? --- ## 👤 **User** is it really good to say "to reassess after the first month" bcoz no client will increase after one month right/ --- ## 🤖 **Assistant** Exactly — in most cases, once a client gets a lower rate, it’s nearly impossible to push it back up after a month. Saying “we’ll reassess after the first month” usually works only if the client already expects the price to go up, which is rare. For your case, it’s better to: - **Either** stay firm at $600 and justify it with value - **Or** agree to a reduced rate but limit the scope so you’re not over-delivering for less money --- Here’s a **shorter, safer reply**: --- **Subject:** Re: Harmony Retainer Proposal Hi [Name], I understand the need for a competitive figure, but given the unknown complexity of the landing page, $400 would be too tight for the quality we aim to deliver. I can offer **$500/month** as my best rate for the full scope discussed. If the deliverables expand beyond that, we can handle additional work separately. This keeps the quality high while staying close to your target. Best, Ishtiaq --- This way you’re not implying you’ll raise prices later — you’re simply saying “extra work = extra cost.” Do you want me to also draft a **firm $600 reply with added value** so you can see how it sounds? --- ## 👤 **User** yes --- ## 🤖 **Assistant** Here’s the **firm $600 with added value** version: --- **Subject:** Re: Harmony Retainer Proposal Hi [Name], I understand the need for a competitive figure, and I believe $600/month is already a strong value for the scope and quality we’re targeting for Harmony. To make this a no-regret decision, I’ll also include: - A free UI/UX review after each development cycle to ensure the final output matches design standards - Priority turnaround on urgent tasks within the agreed scope This way you get both quality and speed without compromising the deliverables. If this works, we can finalize and start immediately. Best, Ishtiaq --- This approach keeps you at **$600** but sweetens the deal so it’s harder for them to push you down. Do you want me to also prepare a **comparison table** showing what they get at $600 vs $400 so they can see why cutting the price means cutting value? That’s a good negotiation tool. --- ## 👤 **User** for the above the client said its just a jhoomla site with limited scope so why cost? how shall i respond, need objection handling --- ## 🤖 **Assistant** Good question — this is a classic **“Why so much? It’s just [tech/platform]”** objection. Here’s how you can handle it without sounding defensive: --- **Response:** Hi [Name], I completely understand where you’re coming from — Joomla does make the setup easier. But the cost isn’t just for the platform, it’s for the **process, quality, and accountability** that comes with a retainer. Here’s why the rate is justified even if it’s a Joomla site: 1. **UX & Strategy, not just pages** – We don’t just “put up pages,” we ensure the design aligns with user flow, engagement, and conversion goals. 2. **Customization & Scalability** – Even with Joomla, adapting layouts, ensuring responsiveness, and creating a polished brand experience takes careful design and testing. 3. **Consistency & Retainer Value** – The monthly model ensures dedicated time, priority support, and continuity rather than one-off execution. 4. **Hidden Effort** – Wireframing, revisions, QA, client communication, and handoff all add up, regardless of CMS choice. So the platform may be simple, but the **value we bring goes beyond the CMS** — it’s about design clarity, brand experience, and making sure Harmony has a site that works and scales. That’s why $600 is fair, and why dropping to $400 risks cutting corners that may cost more later. --- Do you want me to also write a **very short reply version** (3–4 lines) for WhatsApp/email so you can use it quickly without sounding too heavy? --- ## 👤 **User** there is a prospect who submitted the form below, help me to send a quick proposa, short simple Project detailsProject details What type of website? Startup / small business site What is the goal of your website? Build your online presence What do you need done? Updates to my site How are you going to manage the website after it's built? I am going to manage it myself How many pages do you need? 5 to 10 What is the scope of this project? One time project When do you need this completed by? Within the next month Is there anything else you need help with? Images Any other details about your wordpress design project? We are IT company. I want to revamp my existing website completely and I want to start the work as soon as possible. I am looking for either a company or a freelancer who can help revamp our website (including images / videos / content / etc.) --- ## 🤖 **Assistant** Here’s a short and simple proposal you can send right away: --- **Client:** [Prospect’s IT Company] **Project:** Website Revamp (WordPress) **Agency:** Desisle – UI/UX Design & Development Agency --- ### Executive Summary We’ll revamp your existing WordPress site into a fresh, modern, and professional online presence. The focus will be on a clean design, optimized content, and visuals (images/videos) to position your IT company strongly. ### Scope of Work - Revamp of **5–10 pages** (Home, About, Services, Contact, plus others) - Complete design refresh (UI/UX) - Content structuring + royalty-free images/videos - Responsive design for desktop and mobile - SEO-friendly setup ### Timeline - Start immediately - Completion within **4 weeks** ### Pricing - **$450 (one-time)** – includes design, WordPress setup, and images - Content writing support can be added at an extra cost if required ### Support - 2 weeks of free post-launch support - Handover with basic training for self-management --- **Next Step:** Please confirm so we can share the onboarding checklist and start right away. Best regards, Ishtiaq Founder, Desisle --- Would you like me to also prepare a **shorter “email pitch” version** (just 5–6 lines) to send before attaching this proposal? That way it looks light and quick for the prospect. --- ## 👤 **User** no this is a submission on linkedin, so we cannot share a direct price but how about we ask for a quick call? --- ## 🤖 **Assistant** Got it — if this came via a LinkedIn form, it’s better to **acknowledge, show interest, and move them to a call** instead of giving price right away. Here’s a quick response you can use: --- Hi [Name], Thanks for sharing the details about your website revamp. I’d love to learn more about your IT company’s goals and what you’re expecting from the new site so we can plan the right approach. Can we schedule a quick call this week to discuss your requirements in detail and align on the scope? That way we can share the most suitable plan for you. Best, Ishtiaq --- Do you want me to also prepare a **short LinkedIn DM version** (2–3 lines) that feels even more casual? --- ## 👤 **User** help me out to draft a proposal for a prospect who is looking for their website revamp here is our quick chat for your reference What I said Thanks, Deep, for getting back. Based on the current site with 10 pages, here’s a rough estimate with different approaches for your reference: Design only – INR 40,000 Design + Development (PHP) – INR 70,000 WordPress Theme + Development – INR 40,000 WordPress Custom Design + Custom Development – INR 1,00,000 Let me know if you’d like to schedule a call to go over the differences and explore scalable options. Prospect asked WordPress Theme + Development – INR 40,000 Does this contain design, development and media all right? What I said WordPress Theme process is we will purchase a theme suitable for the business, get approval on the theme and work on the theme changes as per the provided content. yes it includes graphics, customization and media editings, but not 100% full customization on the theme(Edited) Prospect asked do you mean the design is a separate cost - like you have written above? --- ## 🤖 **Assistant** Here’s a concise **proposal draft** tailored for this prospect, based on your chat: --- **Client:** Deep [Company Name] **Project:** Website Revamp (WordPress Theme + Development) **Agency:** Desisle – UI/UX Design & Development Agency --- ### Executive Summary We propose revamping your existing website with a modern WordPress theme, customized to suit your brand and business needs. This approach provides a balance of **affordability, speed, and professional quality** without going into full-scale custom design & development. --- ### Scope of Work - **Theme Selection & Approval**: Shortlist of suitable WordPress themes, finalized with your input - **Design Customization**: Adjust colors, layouts, fonts, and brand elements within the theme’s flexibility - **Content Integration**: Adding your provided text, images, and videos - **Graphics & Media Editing**: Minor edits to images and media to align with site look and feel - **Responsive Development**: Ensure mobile/tablet/desktop compatibility - **SEO-Friendly Setup**: Basic on-page SEO and plugin configuration - **Pages**: Up to 10 pages (Home, About, Services, Contact, etc.) --- ### What’s Not Included - Full custom design (done from scratch in Figma) - Advanced functionality (custom portals, integrations, unique workflows) - Content writing (available as an add-on if required) --- ### Timeline - **2–3 weeks** from approval of theme and receipt of content --- ### Pricing - **WordPress Theme + Development Package**: **INR 40,000** - Includes theme purchase, development, customization, and media editing - **Note:** Custom design from scratch is a separate service (INR 40,000 for design only, INR 1,00,000 for full custom WordPress design + development) --- ### Support - 1 month free post-launch support (bug fixes, minor tweaks) - Training handover to manage the site independently --- ### Terms of Payment - 50% advance to start - 50% on completion before launch - Taxes extra --- ### CTA If this aligns with your expectations, we’d be glad to schedule a quick call to finalize requirements and get started. --- Would you like me to also **draft a shorter email/LinkedIn message version** that you can send quickly before attaching this full proposal? --- ## 👤 **User** the client has asked to share this what's included and what's not with cost and timelines) Also share a few references of your work. --- ## 🤖 **Assistant** Perfect — here’s a crisp **proposal draft** with the **what’s included / not included, cost, timelines**, and a placeholder for references. --- **Client:** Deep [Company Name] **Project:** Website Revamp (WordPress Theme + Development) **Agency:** Desisle – UI/UX Design & Development Agency --- ### Scope of Work **What’s Included** - WordPress theme purchase & setup (license included) - Theme customization: colors, fonts, layout adjustments - Integration of provided content (text, images, videos) - Minor graphics & media editing to align with brand - Responsive design across devices (desktop, tablet, mobile) - Basic SEO setup (meta tags, alt tags, plugin config) - Up to **10 pages** (Home, About, Services, Contact, etc.) - Testing & launch support - 1 month free post-launch support (minor tweaks, bug fixes) **What’s Not Included** - Full custom design from scratch (Figma UI/UX) - Complex functionality (custom portals, CRMs, payment gateways, etc.) - Copywriting / new content creation (can be added separately) - Ongoing SEO, ads, or digital marketing --- ### Cost & Timelines - **WordPress Theme + Development Package**: **INR 40,000** - Timeline: **2–3 weeks** (from theme approval & content handover) - Payment Terms: 50% advance, 50% on completion before launch - Taxes additional --- ### References of Our Work Here are a few recent WordPress & business websites we’ve delivered: 1. **Barakat Group** – [https://barakatgroup.ae](https://barakatgroup.ae) 2. **Cosmoov App** – [https://cosmoov.com](https://cosmoov.com) 3. **LeadIB Training** – [https://leadib.in](https://leadib.in) 4. **Amrita International School** – [https://aisbangalore.com](https://aisbangalore.com) (We can share more on call if required.) --- Would you like me to **make a shorter email version** of this (2–3 paras) so you can send it directly without attaching a full doc? That way you can share references + scope in one clean message. --- ## 👤 **User** no give me all the listed four below, so the prospect can understand better Design only – INR 40,000 Design + Development (PHP) – INR 70,000 WordPress Theme + Development – INR 40,000 WordPress Custom Design + Custom Development – INR 1,00,000 --- ## 🤖 **Assistant** Got it. Here’s a structured version with **all four options**, each with inclusions, exclusions, cost, and timelines — so the prospect can clearly compare: --- **Client:** Deep [Company Name] **Project:** Website Revamp Options **Agency:** Desisle – UI/UX Design & Development Agency --- ### Option 1 – **Design Only** (INR 40,000) **What’s Included** - Complete UI/UX design in Figma (custom layouts, branding, visuals) - Wireframes + high-fidelity mockups - Design handoff with assets and guidelines **What’s Not Included** - Development (client handles with their own team or external developer) - Hosting, domain, or theme/plugin costs **Timeline:** 3 weeks --- ### Option 2 – **Design + Development (PHP)** (INR 70,000) **What’s Included** - Custom UI/UX design in Figma - Frontend development (HTML, CSS, JS) - Backend development in PHP - Responsive + SEO-friendly site - Up to **10 pages** **What’s Not Included** - CMS integration (site will be static/custom coded in PHP) - Future content management flexibility (requires developer for updates) **Timeline:** 4–5 weeks --- ### Option 3 – **WordPress Theme + Development** (INR 40,000) **What’s Included** - WordPress theme purchase & setup - Theme customization (colors, fonts, layouts) - Integration of provided content (text, images, videos) - Minor graphics/media editing - Up to **10 pages** - Responsive design - 1 month free post-launch support **What’s Not Included** - Full custom design from scratch - Advanced functionality (custom portals, integrations) - Content writing **Timeline:** 2–3 weeks --- ### Option 4 – **WordPress Custom Design + Custom Development** (INR 1,00,000) **What’s Included** - Complete UI/UX design in Figma (custom layouts tailored to your brand) - WordPress custom theme development (no pre-made theme) - Content integration (text, images, videos) - Advanced customization for features & interactions - Responsive + SEO-friendly setup - Up to **10 pages** - 1 month free post-launch support **What’s Not Included** - Hosting, domain purchase - Complex third-party integrations (quoted separately) - Content writing **Timeline:** 5–6 weeks --- ### References of Our Work 1. **Barakat Group** – [https://barakatgroup.ae](https://barakatgroup.ae) 2. **Cosmoov App** – [https://cosmoov.com](https://cosmoov.com) 3. **LeadIB Training** – [https://leadib.in](https://leadib.in) 4. **Amrita International School** – [https://aisbangalore.com](https://aisbangalore.com) --- Would you like me to also **add a small comparison table at the end** (side-by-side options) so the client can quickly see which package suits them best? --- ## 👤 **User** help me with an email to send this proposal to prospect and here i will add our work links --- ## 🤖 **Assistant** Here’s a clean and professional email draft you can use to send the proposal: --- **Subject:** Website Revamp Proposal – Options for Your IT Company Hi Deep, Thanks for sharing your requirements. Based on our discussion, I’ve prepared four options for your website revamp so you can choose the approach that best fits your goals and budget. Each option includes a clear breakdown of what’s covered, what’s not, along with cost and timelines. I’ve also added a few references of our recent work at the end for your review. Please find the full proposal attached. Let me know which direction you’d like to take, and we can schedule a quick call to finalize and get started. Looking forward to your thoughts. Best regards, Ishtiaq Founder, Desisle [https://desisle.com](https://desisle.com) --- Do you want me to also make a **short LinkedIn DM version** of this (2–3 lines) in case you want to follow up with him there too? --- ## 👤 **User** a prospect has reached out to us with this help me out to reply back, also they have asked what all branding things we can provide, if we give them a list then they will select and then we can proceed ahead this is new email which client asked "We’d like your help creating branding designs for our company. The goal is to develop a consistent and professional visual identity that we can use across platforms. Could you share some initial concepts or ideas based on our brand direction? We’re especially looking for [logos, color palette, typography, or specific assets add what’s relevant]. Let us know your timeline and if you need any additional inputs from our side. Looking forward to collaborating on this." --- ## 🤖 **Assistant** Here’s a clear and professional reply you can send: --- **Subject:** Re: Branding Support for [Company Name] Hi [Client’s Name], Thank you for reaching out. We’d be glad to help create a consistent and professional visual identity for your company. To make this process smoother, here’s a list of branding services we provide — you can select the ones most relevant for your needs: - Logo design (primary + variations) - Color palette development - Typography selection & guidelines - Brand style guide (usage rules, spacing, tone) - Business cards & stationery design - Social media templates (LinkedIn, Instagram, Facebook, etc.) - Presentation deck template - Email signatures - Marketing collateral (flyers, brochures, posters) - Website UI elements aligned with brand Once you confirm the areas you’d like us to focus on, we can prepare initial design concepts. For timelines, a standard branding package (logo, colors, typography, basic guide) usually takes **2–3 weeks**, and extended assets can be added as we go. If you could share your brand direction, inspiration, or any preferences (style, tone, competitor references), it will help us align better from the start. Looking forward to collaborating on this. Best regards, Ishtiaq Founder, Desisle --- Would you like me to also prepare a **shorter “pricing-ready” version** where we map these branding items into small, medium, and full branding packages so the client can pick quickly? --- ## 👤 **User** Break down more so its easy for them to understand in a better way --- ## 🤖 **Assistant** Got it. If the client wants to *pick and choose*, the best way is to break branding into **Core Identity**, **Brand Assets**, and **Extended Collateral**. That way they can easily select. Here’s a revised reply you can send: --- **Subject:** Re: Branding Support for [Company Name] Hi [Client’s Name], Thanks for reaching out. We’d love to help create a consistent and professional brand identity for your company. To make selection easier, here’s a breakdown of what we can provide: **1. Core Brand Identity** - Logo design (primary, secondary, and icon version) - Color palette (primary + secondary colors with usage guidelines) - Typography system (fonts for headings, body, digital/print) - Brand style guide (logo usage rules, spacing, tone of visuals) **2. Brand Assets** - Business cards & letterhead - Email signature design - Presentation deck template - Social media profile images and cover banners - Social media post templates **3. Extended Collateral** - Marketing brochures, flyers, or posters - Company profile / pitch deck design - Packaging design (if applicable) - Website UI elements aligned with brand - Merchandise (t-shirts, mugs, stationery, etc.) **Next Steps** Please review this list and let us know which items you’d like us to start with. Based on your selection, we’ll share timelines and an initial set of concepts. For standard brand identity (logo, colors, typography, basic guide), the usual timeline is **2–3 weeks**. If you can also share your brand direction, inspirations, or references, it will help us tailor the designs to your vision. Looking forward to your thoughts. Best regards, Ishtiaq Founder, Desisle --- Do you want me to also **package this into 3 tiers (Basic, Standard, Premium)** so the client can quickly see “what they get at each level” without going through the full list? That usually speeds up decisions. --- ## 👤 **User** generate me a proposal for a client who is looking for performance marketing for his mobile application called "UHA" we suggetsed multiple methods during the call but on the proposal we need not highlight all methods as it may be used by the client without goign with us so we have listed down few things on what will be covered and what is needed "Monthly Performance Marketing Deliverables** 1.Ad Account Setup & Configuration Initial setup of Meta (Facebook & Instagram) ad accounts. Ensuring tracking pixels and conversion APIs are integrated properly. 2.Campaign Creation & Launch** Designing and launching ad campaigns tailored to the client’s goals. Crafting ad creatives, ad copy, and choosing the right formats. 3. Audience Targeting & Optimization Identifying and refining target audiences. Ongoing optimization to improve cost per booking and overall performance. 4. Bi-weekly Reporting & Insights Providing detailed progress reports every two weeks. Highlighting key metrics, insights, and next steps. we would need 10 images and 5 videos before we can even create the campaign, these should be given by the client (yes ugc and app videos and also images are creatives, ) also we will cover 5 image social media posts every month where we will shcedule it, create contetn and creatives " draft a proposal in such a way that we will do this and that and say minimum 3 month lockin is required as one month will be taken only for optimizing ads and performance. also in pricing we can say that option1: client give us creatives (images, ugc videos, app videos) - inr 35000 option2: we need to design on every creative (image, video basic editing) - inr 45,000 if i forgot anything add it from your end considering how we did all our digital marketing proposals so its fail proof. --- ## 🤖 **Assistant** Here’s a **client-ready proposal** for UHA’s performance marketing — structured in Desisle’s usual style, with your points, a 3-month lock-in, and pricing options. --- # Proposal for UHA Mobile App Performance Marketing **Client:** UHA **Project:** Performance Marketing Campaigns **Agency:** Desisle – UI/UX Design & Performance Marketing Agency --- ### Executive Summary We propose running structured performance marketing campaigns to help UHA acquire and retain users effectively. Our focus will be on driving app installs, improving cost per booking, and building a scalable acquisition funnel. Since performance marketing requires optimization over time, we recommend a **minimum 3-month lock-in**. The first month will be used for campaign setup, testing, and audience optimization, while subsequent months will focus on scaling and improving ROI. --- ### Roadblocks - Lack of ad account setup and tracking infrastructure. - Requirement of high-quality creatives (UGC videos, app demo videos, lifestyle images). - Initial testing phase required before campaigns can deliver predictable results. --- ### Mission To build and execute a performance marketing engine for UHA that maximizes reach, engagement, and conversions through Meta Ads and structured optimization. --- ### Solution **1. Ad Account Setup & Configuration** - Setup of Meta (Facebook & Instagram) ad accounts. - Integration of Facebook Pixel, Conversion API, and event tracking. - Testing of tracking to ensure data accuracy. **2. Campaign Creation & Launch** - Strategy and launch of multiple ad campaigns (awareness, installs, retargeting). - Designing ad creatives and ad copy aligned with UHA’s objectives. - Choosing the right ad formats (static, video, carousel). **3. Audience Targeting & Optimization** - Defining initial audiences based on UHA’s ICP. - Continuous refinement using custom audiences and lookalikes. - A/B testing on creatives, placements, and messaging. - Optimization to reduce Cost Per Install (CPI) and Cost Per Booking. **4. Bi-Weekly Reporting & Insights** - Performance reports every two weeks. - Key insights on installs, CTR, conversion rates, cost per booking. - Recommendations for scaling and future campaigns. **5. Social Media Posts (Value-Add)** - 5 branded posts per month for Facebook & Instagram. - Content + creative design + scheduling to maintain consistency. --- ### Client Deliverables Required Before campaigns can be launched, we will need: - **10 images + 5 videos** (UGC, app walkthroughs, lifestyle visuals). - App store links and relevant landing page details. - Brand guidelines (if available). *If creatives are not provided, Desisle can design them under Option 2 below.* --- ### Timeline - **Week 1:** Ad account setup, pixel integration, creative approvals. - **Week 2–3:** Campaign creation, testing, and soft launch. - **Week 4 onwards:** Optimization and scaling. *Minimum 3-month lock-in required to ensure proper testing and measurable results.* --- ### Pricing - **Option 1 (Client Provides Creatives):** INR 35,000/month - **Option 2 (Desisle Designs All Creatives):** INR 45,000/month *Ad spend will be managed by the client and is separate from the above service fees.* --- ### Support - Dedicated campaign manager. - WhatsApp/Slack group for quick communication. - Weekly sync call for strategy and updates. --- ### Guarantee - Data-driven approach with clear KPIs. - Regular insights and transparency in reporting. - Continuous optimization to maximize ROI. --- ### Terms of Payment - 50% advance before campaign setup. - Remaining 50% by the 15th of each month. - Taxes and TDS extra. --- ### Incentive If extended beyond 3 months, Desisle will provide **1 additional social media campaign per quarter** at no extra cost. --- Would you like me to also prepare a **shorter one-page version** (with just Deliverables, Pricing, and Lock-in) so you can quickly send it over LinkedIn/WhatsApp before sharing the full doc? --- ## 👤 **User** help me out with a short email to send this proposal --- ## 🤖 **Assistant** Here’s a short, professional email you can send along with the proposal: --- **Subject:** Proposal for UHA – Performance Marketing Hi [Client’s Name], Great speaking with you about UHA. As discussed, I’ve attached our proposal for performance marketing. It covers ad account setup, campaign creation, optimization, bi-weekly reporting, and social media support. We recommend a **minimum 3-month lock-in** since the first month is focused on testing and optimization, while the following months are for scaling performance. The proposal includes two pricing options depending on whether creatives are provided by you or handled by us. Please review and let me know a good time to discuss further. Looking forward to collaborating. Best regards, Ishtiaq Founder, Desisle [https://desisle.com](https://desisle.com) --- Would you like me to also draft a **WhatsApp follow-up version** (2–3 lines) that feels casual and quicker to send? --- ## 👤 **User** help me to generate a full format of our usual proposal for the below meeting notes " Here is the current sitemap Prerequisites 1. Aafaq Branding Guideline Document 2. Logos, Images and Icons 3. Updated Content for all the pages Ask 1. Best UI UX Design 2. CMS (WordPress) 3. Multilingual (EN/AR) 4. SEO Optimized 5. Wireframes of all pages 6. Mobile design of all pages 7. Dynamic Forms Submissions – Lead Forms, Newsletter Forms 8. Integration of Analytics etc. 9. Mailchimp integration (Plugin) 10. WhatsApp Integration (Plugin) Pricing & Timeline 1. ACF Plugin (1 Year Purchase) 2. Design (1 Month – After the content is provided) a. Wireframes b. Hi-Fi design 3. Development a. HTML b. Responsive c. WordPress PHP CMS Integration 4. Testing 5. Handover " the clientis looking for pricing and timeline for each stage, design, development,testing, handover, and also ENG and ARABIC as well. also i want to highlight that wireframe or design will start only after the content is provided. we can also say that as soon as one page content is done, design of that page will start and as soon as design is approved, development of that page will start and once development is approved PPHP CMS will start, so everything will be going in parallel instead of waiting until everything is done on every stage also the client is from UAE, so give pricign as per UAE standards as we are just a startup agency of 5 team also the page count is upto 40 give pricing for different stages separately --- ## 🤖 **Assistant** Perfect — here’s a **complete Desisle-style proposal** you can send for this UAE client project. It’s structured in your standard format, with **stage-wise pricing**, **clear process explanation**, and a **parallel workflow** note. --- # **Proposal for Aafaq Website Design & Development** **Client:** Aafaq **Project:** Corporate Website (Multilingual – English & Arabic) **Agency:** Desisle – UI/UX Design & Development Agency --- ### **Executive Summary** This proposal outlines the full scope, deliverables, pricing, and timeline for revamping Aafaq’s corporate website. Our goal is to design a clean, modern, and multilingual site that aligns with your brand guidelines, improves user experience, and remains easy to manage through WordPress CMS. The process will follow an **agile, parallel workflow** — once content for any page is shared, design begins immediately; once that design is approved, development starts; and after development approval, CMS integration follows. This ensures faster delivery instead of waiting for all pages to complete at every stage. --- ### **Roadblocks** - Final content for each page yet to be provided. - Some media (logos, icons, images) pending from Aafaq. - Branding guideline document required before design kickoff. --- ### **Mission** To create a user-friendly, multilingual corporate website that communicates Aafaq’s brand credibility while enabling dynamic content management and lead generation through integrated tools. --- ### **Solution Overview** **Core Deliverables:** 1. **UI/UX Design** – Wireframes + high-fidelity designs for up to 40 pages (Desktop + Mobile). 2. **Development** – Frontend (HTML, responsive) + backend (WordPress CMS). 3. **Multilingual Support** – English & Arabic versions using WPML or Polylang plugin. 4. **Integrations** – Analytics, Mailchimp, WhatsApp, and dynamic forms. 5. **SEO Optimization** – Meta setup, page structure, and clean URLs. 6. **Testing & Handover** – Browser/device testing and admin training. --- ### **Scope of Work** #### **Design Phase** - Wireframes for all pages based on provided content. - High-fidelity UI design for both **English** and **Arabic** layouts. - Mobile-responsive design versions for all screens. - Review & feedback loops (up to 3 revisions). **Timeline:** 4–5 weeks (starts after content handover) **Pricing:** **AED 8,000** > **Note:** Design process begins only after content is provided. > As soon as one page’s content is ready, its design work will start immediately. --- #### **Development Phase** - Frontend development (HTML, CSS, JS – fully responsive). - WordPress CMS integration using ACF plugin. - English + Arabic setup with right-to-left (RTL) support. - Dynamic forms (lead, newsletter). - Integration of Analytics, Mailchimp, and WhatsApp plugins. **Timeline:** 5–6 weeks (runs parallel with design approvals) **Pricing:** **AED 10,000** --- #### **Testing & Optimization** - Functional testing across major browsers and devices. - SEO and performance checks. - Fixes and refinements post-UAT feedback. **Timeline:** 1 week **Pricing:** **AED 2,000** --- #### **Handover & Training** - Admin access + WordPress CMS training session. - 1-month post-launch support for minor fixes or clarifications. **Timeline:** 1 week **Pricing:** **AED 1,000** --- ### **Total Estimated Project Cost** | Stage | Description | Timeline | Cost (AED) | | --- | --- | --- | ---: | | **1. Design Phase** | Wireframes + Hi-Fi UI (EN + AR) | 4–5 weeks | 8,000 | | **2. Development Phase** | HTML + Responsive + WordPress CMS | 5–6 weeks | 10,000 | | **3. Testing & Optimization** | QA + SEO + Bug Fixes | 1 week | 2,000 | | **4. Handover & Training** | Admin setup + Support | 1 week | 1,000 | | **Total Project Cost** | — | **Approx. 10–12 weeks total** | **AED 21,000** | --- ### **Tools & Plugins** - **CMS:** WordPress (PHP) - **Plugins:** ACF (1-year license), WPML/Polylang, Mailchimp, WhatsApp Integration - **Tracking:** Google Analytics, Facebook Pixel (if required) --- ### **Support** - 1-month complimentary support after project handover. - Additional support available under a monthly retainer if needed. --- ### **Guarantee** - Pixel-perfect responsive design. - SEO-optimized and performance-tested site. - Fully editable CMS with admin control. --- ### **Terms of Payment** - 40% advance to initiate the project. - 40% on design approval. - 20% on final handover. - Taxes and gateway charges extra. --- ### **Incentive** If extended for annual website maintenance or digital marketing, Desisle will offer a **15% discount** on the next engagement. --- Would you like me to now prepare a **short email draft** to send this proposal (like we usually do for UAE clients — concise and formal)? --- ## 👤 **User** yes help me with email and also is this rigght prciing?? doesn't it look too much? --- ## 🤖 **Assistant** Good question — and you’re right to pause there. For a **UAE client**, AED 21,000 isn’t overpriced *if* the project is positioned as a **40-page bilingual corporate site** with full design, ACF-based WordPress build, integrations, and testing. However, since you’re a **startup agency**, and to stay competitive while still profitable, a slight adjustment makes sense. Here’s a **more balanced pricing** for a small-team UAE quote that still looks credible: | Stage | Description | Cost (AED) | | --- | --- | ---: | | Design Phase (EN + AR, 40 pages) | Wireframes + UI + mobile screens | **AED 6,000** | | Development Phase | HTML + Responsive + WordPress ACF CMS | **AED 8,000** | | Testing & Optimization | QA + SEO + Bug fixes | **AED 1,500** | | Handover & Training | Admin setup + Support | **AED 1,000** | | **Total** | — | **AED 16,500** | This keeps you realistic for a UAE corporate client, without undercutting your work. --- ### Email to Send the Proposal **Subject:** Website Design & Development Proposal – Aafaq Hi [Client Name], Thank you for the productive discussion. Attached is our detailed proposal for the Aafaq website revamp covering **UI/UX design, WordPress CMS development, multilingual setup (EN/AR), and SEO optimization**. We’ve outlined stage-wise deliverables, timelines, and pricing for full transparency. Please note, design work begins once the respective page content is provided, and we’ll progress **in parallel** — as soon as one page’s content is approved, design and development for that page will start immediately to save time. The total estimated cost is **AED 16,500**, with a 10–12 week timeline for completion. Looking forward to your feedback so we can proceed with next steps. Best regards, Ishtiaq Founder, Desisle [https://desisle.com](https://desisle.com) --- Would you like me to include a **one-line optional upsell** (for annual maintenance or SEO retainer) at the bottom of the email, the way we usually do for UAE clients? --- ## 👤 **User** Now, help me to create one more proposal. This is for the Amrita International Vidyalayam. Earlier, so you can go through my other chats to find out and make the proposal which we created for Amrita School earlier. So, we want to, so they have reached out to us for the SEO and GEO, Generative Engine Optimization, for the website, and we discussed in the call saying that let us go with, I'm like, SEO activities, like SEO and GEO activities, like blogs, news, and for SEO and GEO, while we are writing blogs and news and everything, so we wanted to be, I'm like, the whole website should be SEO-optimized, and the blog should be written by SEO keywords and everything. So, based on this, so help me out to generate a proposal for the school to rank best in their, I'm like, in their curriculum, which is IB curriculum. So, yeah, I'm like, so help me out with this proposal, which is like more impactful, it can give them the, I'm like, give them the best, I'm like, best organic reach, and also if you want to upsell something like email newsletters or something like that, so help me out even in that. So, give a pricing, give deliverables for the blog, and some other things which needs to be done with the blogs are basically blogs on news and boarding school, these three new website pages also to be created. So, this course should also be implemented, excluding the blogs. So, considering all of these, and considering all of this, so help me out how better we can do it with the timelines and how quick we can do it, because they are looking to start as quick as possible. So, make the proposal more impactful. here is our quick meeting notes "SEO & GEO Activities: Identify and finalize target keywords for ranking. Focus on key website sections: boarding facilities, news, and blogs. Plan monthly blog content - which can boost SEO. Collaborate with publishers to get articles about Amrita published — to build authority and backlinks for SEO. Update all existing website pages to focus more on IB-related keywords. SEO progress will take around 6 months to 1 year for significant results and higher Google rankings. " --- ## 🤖 **Assistant** Perfect — here’s a **comprehensive and high-impact proposal** for **Amrita International Vidyalayam**, aligned with your earlier tone, structured in **Desisle’s usual format**, and optimized for their new SEO + GEO (Generative Engine Optimization) initiative. --- # **Proposal for SEO & GEO Optimization – Amrita International Vidyalayam** **Client:** Amrita International Vidyalayam **Project:** SEO & GEO Optimization + Content Growth Plan **Agency:** Desisle – UI/UX Design & Performance Marketing Agency --- ### **Executive Summary** Amrita International Vidyalayam has already established a strong digital presence with a modern, responsive website. The next step is to strengthen **organic visibility** through a structured **SEO & GEO strategy**, enabling the school to rank higher for **IB Curriculum**, **boarding facilities**, and **international education keywords**. The focus will be on: - End-to-end SEO optimization of the existing website. - Creating new SEO-optimized sections (Blogs, News, Boarding School). - Writing keyword-driven blog and news articles. - Implementing **GEO-based optimization** to target parents searching within specific localities. - Building authority through high-quality backlinks and publisher collaborations. This plan is designed to make **Amrita International Vidyalayam rank among the top IB schools in Bangalore** within 6–12 months. --- ### **Mission** To make Amrita International Vidyalayam the top-ranked IB school in its region through organic, sustainable SEO + GEO visibility — leveraging content, structure, and authority. --- ### **Scope of Work** #### **1. Website SEO Optimization** - Conduct full on-page SEO audit (meta, titles, schema, site speed). - Optimize all existing pages with IB-related target keywords. - Improve internal linking and content hierarchy. - Implement GEO-specific tags (local schema, Google My Business enhancements). - Fix SEO technicals: redirects, alt tags, canonical links, sitemap, robots.txt. #### **2. New SEO Pages Creation** - Design & develop 3 new pages: 1. **Blogs** 2. **News & Updates** 3. **Boarding School** (dedicated SEO-optimized landing page) #### **3. Monthly Blog & News Content** - Keyword research & topic planning. - **2 blogs + 1 news article per month** (written & SEO-optimized). - Generative Engine Optimization: every article written to perform on both **search engines and AI discovery engines** (ChatGPT, Perplexity, etc.). - Add internal links to relevant school pages. - Image optimization + meta integration for each post. #### **4. Backlink & Authority Building** - Outreach to educational publishers and parenting blogs for backlinks. - Guest articles & press mentions about Amrita’s IB approach. - GEO-targeted directory listings. #### **5. Reporting & Performance Tracking** - Monthly performance reports on: - Keyword rankings - Organic traffic growth - Backlink progress - Top content performance - Quarterly strategy review + keyword re-alignment. #### **6. Optional Upsell (Recommended)** - **Email Newsletter Integration:** monthly newsletter with highlights, blogs, and events for parents & leads. - **Lead Magnet Setup:** “IB Curriculum Guide” PDF for capturing inquiries. --- ### **Timeline** | Phase | Deliverables | Duration | | --- | --- | --- | | **Week 1 – 2** | SEO audit + keyword finalization | 2 weeks | | **Week 3 – 4** | Website SEO updates + new pages (Blogs, News, Boarding School) | 2 weeks | | **Month 2 – 6** | Blog & news publishing + backlink activities + monthly reports | Ongoing | | **Month 6 – 12** | Continuous GEO optimization + authority building | Ongoing | --- ### **Pricing** | Category | Description | Cost (INR) | | --- | --- | ---: | | **SEO Audit + Website Optimization** | Full on-page SEO implementation, GEO setup, meta fixes | ₹ 20,000 (one-time) | | **New Pages (3)** | Design + Development of Blogs, News, Boarding School pages | ₹ 15,000 (one-time) | | **Monthly SEO & GEO Activities** | Blog + News creation (2 blogs + 1 news), backlinks, tracking, reports | ₹ 25,000 / month | | **Optional Email Newsletter Setup** | Template design + Mailchimp integration | ₹ 7,500 (one-time) | **Minimum Lock-In:** 3 months (recommended for measurable results) --- ### **Support** - Dedicated SEO strategist + content team. - Monthly review call. - Priority support for website updates related to SEO. --- ### **Guarantee** - Ethical white-hat SEO only. - Keyword rank tracking and monthly progress visibility. - End-to-end transparency in reports and implementation. --- ### **Terms of Payment** - 50% advance to begin SEO audit and content setup. - Remaining 50% at the end of month 1. - Monthly activities billed at the start of each month. - Taxes and TDS extra. --- ### **Incentive** If the engagement extends beyond 6 months, Desisle will provide: - 1 free press-release article every quarter for authority building, and - 10% discount on email marketing services. --- ### **Expected Outcome** - Improved rankings for “IB School in Bangalore,” “Boarding IB School,” and similar queries. - 40 – 60% increase in organic traffic within 6 months. - Higher domain authority and visibility in local GEO results. --- Would you like me to draft a **short email** to send this proposal (formal yet warm, school-appropriate tone) so you can attach it directly? --- ## 👤 **User** yes help me with email and also lets give pricign for each blog or news so if it doubles we charge based on it --- ## 🤖 **Assistant** Perfect — here’s the updated **email** and a **refined pricing section** that includes per-blog and per-news cost for scalability. --- ### **Email to Send the Proposal** **Subject:** Proposal for SEO & GEO Optimization – Amrita International Vidyalayam Hi [Client’s Name], It was great connecting with you to discuss the SEO and GEO optimization for Amrita International Vidyalayam. As discussed, our focus will be on improving your school’s organic visibility, optimizing existing pages for IB-related keywords, and building authority through consistent blog, news, and backlink activities. Attached is the detailed proposal covering: - Complete website SEO & GEO optimization - Creation of new pages (Blogs, News, Boarding School) - Monthly keyword-driven blogs and news updates - Authority-building strategies through backlinks and content collaborations We’ve also added flexible pricing for blogs and news, so as the content volume scales, the pricing adjusts accordingly. Looking forward to your feedback so we can start as soon as possible. Best regards, Ishtiaq Founder, Desisle [https://desisle.com](https://desisle.com) --- ### **Updated Pricing Section (for Proposal)** | Category | Description | Cost (INR) | | --- | --- | ---: | | **SEO Audit + Website Optimization** | Full on-page SEO + GEO setup + keyword implementation | ₹20,000 (one-time) | | **New Pages (3)** | Blogs, News, and Boarding School pages (design + development) | ₹15,000 (one-time) | | **Blog Creation (per article)** | Research, writing, SEO optimization, upload | ₹5,000 / blog | | **News Article (per post)** | School update/news coverage, SEO optimization, upload | ₹3,000 / news post | | **Monthly SEO & GEO Retainer** | Keyword tracking, backlink building, reporting | ₹15,000 / month | | **Optional – Email Newsletter Setup** | Template design + Mailchimp integration | ₹7,500 (one-time) | **Minimum Lock-In:** 3 months (recommended for consistent SEO progress) --- This pricing gives you flexibility — if they want 4 blogs or 2 news articles instead of the standard 2 + 1, you can easily scale without confusion. Would you like me to prepare a **school-friendly one-page summary version** (something you can print or present in a meeting)? --- ## 👤 **User** for this project request help me out with an open ended proposal to connect on call to discuss more "Project detailsProject details What platform do you need development for? iOS, Android, Web application What stage of development are you in? I'm starting from scratch What is the scope of this project? One time need When do you need this project completed by? Within the next two months Any other details about your mobile development project? we need an uber like a boat like design for an app with certain features like shopping, delivery and car bike services that has an AI integration to dispatch ride to various riders and cars" --- ## 🤖 **Assistant** Here’s a short **open-ended proposal email/message** you can send to this prospect — it’s designed to **spark curiosity**, show capability, and smoothly lead them to a call: --- **Subject:** Let’s Discuss Your Multi-Service App Idea Hi [Client’s Name], Thanks for sharing the project brief. The concept of building an **“Uber-like super app”** that combines **rides, deliveries, shopping, and AI-driven dispatching** sounds exciting and ambitious. To understand it better, it would help to discuss: - How you want to unify the different services (ride, delivery, shopping). - The scope of AI integration for driver dispatching. - Expected user flow and platform priorities (iOS, Android, or web first). Once we understand your goals and priorities, we can outline the right product roadmap — covering design, tech stack, timelines, and estimated budget. Would you be open to a quick call this week to explore the idea in detail? I’d love to map out the structure before drafting a full proposal. Best regards, Ishtiaq Founder, Desisle [https://desisle.com](https://desisle.com) --- Would you like me to also draft a **LinkedIn message version (2–3 lines)** if you plan to reach them there first before sending the full email? --- ## 👤 **User** also for this "Project detailsProject details What type of marketing project? Advertising, Branding If you are a business, what is the size of your business? Individual What is the scope of this project? Ongoing When do you need this project completed by? Within the next two months Any other details about your digital marketing project? Hi! I’m looking for quotes for two of my small businesses, which I run alone. Not looking for full SMM just post scheduling with captions, is this something you would provide? Thank you." --- ## 🤖 **Assistant** Here’s a short, friendly, and open-ended reply to move this prospect toward a call while showing you understand their needs perfectly: --- **Subject:** Let’s Discuss Your Marketing Requirements Hi [Client’s Name], Thanks for reaching out! Yes — we can definitely help with **post scheduling, caption writing, and maintaining consistency** across your business pages, without a full-scale social media management plan. It would be great to understand a few quick details — such as the platforms you’re active on, your posting frequency, and the kind of content you’d like us to handle. Once we have that, I can share the best quote and process tailored to your needs. Would you be open to a quick call this week to go over both businesses and finalize the plan? Best regards, Ishtiaq Founder, Desisle [https://desisle.com](https://desisle.com) --- Would you like me to also make a **shorter WhatsApp/LinkedIn message version** (2–3 lines) to follow up quickly after sending this email? --- ## 👤 **User** an old client has reached out to me for digital marketing and website development and help regardign thwe websites which went offline bcoz hosting was expired. regarding digital markeitng - we will charge 35K as a nominal service fee which we are charging across all the other clients, and we cannot go below than that. Also, this time we will be having a proper automation setup so there is no delay in receiving the leads regarding website er buildtech - since the hosting was expired, the website is also gone and we dont have any backups taken - so now we need to rebuild the website from scratch, and since the creatives, images done are with us it makes little easier, but the work anyhow to be done from scratch. So we request you to provide all the details once again, so the process is easy. and as you informed, we need one more project page for Zahir/Al Nasir - we need project details, images, brochures etcc.... so we can create this page and also new banners on home page. Considering all this our charge would be 25K INR as the work is from scratch again. Last time we charged 30K, but considering the website as a rework we can go ahead with 25K regarding minipancake - we need to move hosting from google sites to hostinger and make the site live - so we will consider this task within the same 25K which we are charging. regarding the amount sent earlier - 45K - out of which 8440 has been used for 4 years hosting plan. and the pending balance is 36560, out of which we can consider our pending balance of 30k reduced to 27k and not below than that, and if 27K is marked as pending invoice then the remaining balance would be 9560, which can be part of the 25K (25k-9560= 15440). let me know your thoughts so we can proceed ahead on website and digital marketing. please acknowledge this email so i can send the final proposal document and NDA and then we can kick start from tomorrow. --- ## 🤖 **Assistant** Here’s a clean, professional email version of your message — polished but still conversational and clear on numbers, terms, and next steps: --- **Subject:** Website Rebuild & Digital Marketing Plan Hi [Client’s Name], It’s great to reconnect and hear from you again. Below is a quick summary of the next steps regarding both the **website** and **digital marketing**: --- ### **1. Digital Marketing** Our service fee will be **INR 35,000/month**, which is our standard nominal rate across all clients. This time, we’ll also be implementing a **complete automation setup** to ensure leads are tracked and delivered without any delays. --- ### **2. Website (Er Buildtech + Mini Pancake)** - Since the **hosting expired**, the Er Buildtech site files and data are no longer retrievable. We’ll need to **rebuild the website from scratch**. - The good news is that we already have the **creatives and images**, which will make the process smoother. - As discussed, we’ll also add a **new project page for Zahir/Al Nasir**, so please share the project details, images, and brochures to get started. - New homepage banners will also be designed and added. - **Total charge:** INR **25,000** (previously 30K, reduced considering this is a rework). For **Mini Pancake**, we’ll **migrate hosting from Google Sites to Hostinger** and make the site live — this is **included within the same 25K** package. --- ### **3. Payment Summary** - **Earlier amount sent:** ₹45,000 - **Hosting used (4-year plan):** ₹8,440 - **Pending balance:** ₹36,560 - **Adjusted pending invoice:** ₹27,000 (final) - **Balance usable for website:** ₹9,560 - Therefore, **remaining payable for website rebuild:** ₹25,000 - ₹9,560 = **₹15,440** --- Please confirm your acknowledgment so we can send the **final proposal document and NDA** and plan the **kickoff tomorrow**. Looking forward to restarting the collaboration. Best regards, Ishtiaq Founder, Desisle [https://desisle.com](https://desisle.com) --- Would you like me to turn this into a **formal Desisle-style proposal PDF** next (with sections like Executive Summary, Scope, Timeline, and Pricing)? That will make it client-ready for signing. --- ## 👤 **User** yes --- ## 🤖 **Assistant** Perfect — here’s the full **Desisle-style formal proposal** ready to convert into PDF and send with your NDA. It’s concise, clear on scope, and aligned with your prior pricing and communication tone. --- # **Proposal for Website Rebuild & Digital Marketing** **Client:** [Client’s Name] **Projects:** Er Buildtech & Mini Pancake **Agency:** Desisle – UI/UX Design & Performance Marketing Agency --- ### **Executive Summary** This proposal outlines the plan for rebuilding the Er Buildtech and Mini Pancake websites, along with ongoing digital marketing services for lead generation and brand growth. Our focus is to restore and enhance the online presence through a fully rebuilt site, a streamlined marketing setup, and automation to ensure no lead delays. --- ### **Roadblocks** - Hosting expired, resulting in complete data loss. - No previous backups available. - New project content (Zahir/Al Nasir) yet to be received. --- ### **Mission** To re-establish the client’s digital presence with a fresh, responsive website and a strong marketing foundation that drives measurable leads. --- ### **Scope of Work** #### **A. Digital Marketing (Er Buildtech)** - Monthly ad campaigns on Facebook + Google. - Funnel setup for lead capture and automation. - Tracking via Meta Pixel, GA4, and UTM tags. - Creative design and ad copywriting. - Weekly monitoring and optimization. - Bi-weekly reports with insights and lead summaries. **Service Fee:** ₹ 35,000 / month *(Nominal standard rate for all clients; includes automation setup.)* --- #### **B. Website Rebuild (Er Buildtech)** - Complete rebuild of website from scratch (previous files lost). - Use existing creatives & images available with Desisle. - Creation of a **new project page for Zahir/Al Nasir** (details + brochures + images to be shared). - Updated homepage banners. - Fully responsive layout with optimized load speed. - SEO-friendly structure. - Testing and launch on new hosting. **Cost:** ₹ 25,000 *(Reduced from 30 K considering rework.)* --- #### **C. Mini Pancake Website Migration** - Move hosting from Google Sites to Hostinger. - Setup and make the site live. - Minor design alignment and testing. **Included within the same ₹ 25,000 package** --- ### **Timeline** | Phase | Duration | Remarks | | --- | --- | --- | | Hosting & Setup | 3 days | Domain, server, and access configuration | | Design & Rebuild | 10–12 days | Parallel development of pages | | Testing & Launch | 3 days | Browser + mobile testing | | Marketing Setup & Automation | 1 week | Pixel, GA4, and lead flow setup | | Campaign Launch | Week 3 | Optimization thereafter | --- ### **Pricing Summary** | Description | Amount (INR) | | --- | ---: | | **Digital Marketing (Monthly)** | ₹ 35,000 | | **Website Rebuild + Migration** | ₹ 25,000 | | **Total** | ₹ 60,000 | --- ### **Adjustments from Previous Payments** | Description | Amount (INR) | | --- | ---: | | Earlier amount sent | ₹ 45,000 | | Hosting used (4-year plan) | ₹ 8,440 | | Pending balance | ₹ 36,560 | | Pending invoice (adjusted) | ₹ 27,000 | | Balance usable for website | ₹ 9,560 | | **Net Payable for Website Rebuild** | ₹ 15,440 | --- ### **Support** - Priority WhatsApp/Email support during rebuild and campaigns. - 1 month complimentary support after website handover. --- ### **Guarantee** - Pixel-perfect responsive website. - Automated lead tracking for all campaigns. - Transparent reporting and performance tracking. --- ### **Terms of Payment** - 50 % advance to begin project and marketing setup. - 50 % on completion before final handover. - Taxes / TDS extra. --- ### **Incentive** If the marketing engagement continues for over 3 months, Desisle will provide: - 2 bonus ad creatives every month, and - 10 % discount on any additional landing-page design requests. --- ### **Next Steps** Kindly acknowledge this proposal so we can share the **final NDA** and **kick-off documents**. Once confirmed, work will commence **tomorrow** as discussed. --- Would you like me to now make a **1-page summarized PDF version** (client-signature ready) for official submission? --- ## 👤 **User** for the above er buildtech proposal we need to make certain changes as As per the attached document, we need to make certain changes. For example, go through the document, understand what was the scope of work earlier, and the same scope of work in the updated version which we are going to send it, where we are also discussing regarding the website rebuild and digital marketing and migration of MiniPancake. So, we need to update the proposal and also the client said that he wants to partially pay the pending balance which is out of 27,000, he wants to pay 50% now and the other 50% next month. So, he wants to pay less in that way. So, give me a detailed payment process where we are trying to adjust the amount from the pending balance in the invoices as well as the pending invoices which we have even that is getting adjusted. So, let's rebuild the proposal based on the attached document with the same scope of work for digital marketing and additional scope of work for the website redesign and MiniPancake migration. --- ## 🤖 **Assistant** All the files uploaded by the user have been fully loaded. Searching won't provide additional information. --- ## 🤖 **Assistant** Got it — I’ve reviewed your **previous Desisle Proposal for ER BuildTech – Digital Marketing (Nov 2025)** and your latest notes. Here’s a **fully rebuilt and updated proposal** that keeps the *same scope and tone* for digital marketing but now also adds: - **Website Rebuild (since hosting expired)** - **Mini Pancake migration task** - **Payment adjustment & installment plan** for the pending ₹ 27 000 balance --- # **Updated Proposal – ER BuildTech Digital Marketing & Website Rebuild** **Client:** Mohammed Islah – ER BuildTech (www.erbuildtech.com) **Agency:** Desisle – UI/UX Design & Performance Marketing Agency --- ### **Executive Summary** ER BuildTech has re-engaged Desisle to rebuild its lost website, migrate hosting for Mini Pancake, and restart full-funnel digital marketing. The goal is to regain a strong digital presence, generate qualified leads, and maintain brand consistency across all channels. This document merges the **earlier digital-marketing scope** with the **new web-development work** and outlines clear deliverables, costs, and an updated payment structure. --- ## **A. Digital Marketing Scope (unchanged from Nov 2025)** **Objectives** - Generate property leads via targeted Facebook & Instagram ads. - Increase brand awareness and credibility in Bangalore real-estate. - Build authority through LinkedIn newsletters and profile posts. **Deliverables** - **Ad Campaigns (Facebook/Instagram):** creation, running & optimization. - **Creative Content:** 40 ad creatives / month (6 images + 2 reels + 2 carousels per week). - **Social Creatives:** 40 organic posts / month for Facebook, Instagram, LinkedIn. - **LinkedIn Newsletters:** 2 per month + 2 profile posts. - **Weekly Monitoring & Optimization.** - **Bi-weekly Reports + Insights.** **Ad Budget:** ₹ 1 000 / day (client-funded). **Service Fee:** ₹ 35 000 / month (standard across clients, non-negotiable). **Automation Setup:** included to eliminate lead-delivery delays. --- ## **B. Website Rebuild – ER BuildTech** **Scope of Work** - Full rebuild (no backups available). - Use existing creatives & images. - Add new **Project Page – Zahir / Al Nasir** (details, images, brochures). - Update homepage banners. - Responsive design + SEO structure. - Testing & launch on new hosting. **Timeline:** 10 – 12 days **Cost:** ₹ 25 000 (earlier ₹ 30 000 – discounted for rework) --- ## **C. Mini Pancake Website Migration** - Move hosting from Google Sites to Hostinger. - Setup, testing, and go-live. - Included within the ₹ 25 000 package above. --- ## **D. Payment Summary & Adjustments** | Item | Amount (₹) | Notes | |---|---:|---| | **Earlier amount sent** | 45 000 | | | **Used for Hosting (4-year plan)** | 8 440 | Deducted | | **Pending Balance** | 36 560 | | | **Agreed Pending Invoice** | 27 000 | Finalized balance with Desisle | | **Client request:** Pay 50 % now + 50 % next month | 13 500 + 13 500 | Installment accepted | | **Balance usable for website cost** | 9 560 | Credited toward new work | | **Website Rebuild Cost** | 25 000 | Minus credit | | **Net Payable for Website now** | 15 440 | After credit adjustment | **Payment Flow** 1. **Pending invoice split:** ₹ 13 500 now + ₹ 13 500 next month. 2. **Website payment:** ₹ 15 440 due with project kick-off. 3. **Digital Marketing fee:** ₹ 35 000 monthly (50 % advance before campaign launch). --- ## **Timeline Overview** | Phase | Duration | Parallel Work | | --- | --- | --- | | Hosting & Setup | 3 days | Domain and server config | | Design & Rebuild | 10 – 12 days | Development starts as pages approve | | Testing & Launch | 3 days | | | Marketing Setup & Automation | 1 week | Pixel, GA4 setup | | Campaign Launch | Week 3 | Ongoing optimization | --- ## **Support** - WhatsApp / Email priority support. - 1-month free post-handover website support. - Weekly marketing check-ins. --- ## **Guarantee** - Fully responsive and SEO-ready website. - Automated lead flow for ads. - Transparent reporting and tracking. --- ## **Terms of Payment** - Website: 50 % advance before rebuild start (₹ 15 440 considering credit). - Digital Marketing: 50 % advance before each month’s campaign, balance mid-month. - Remaining pending balance (₹ 13 500) due next month. - Taxes / TDS extra. --- ## **Incentive** For continued marketing (3 months or more): - 2 bonus ad creatives per month. - 10 % discount on additional landing-page requests. --- ## **Next Steps** Please confirm this updated proposal so we can share the **final NDA and invoice**. Once approved, work on the website rebuild and marketing automation will begin **immediately**. --- Would you like me to format this into a **client-ready PDF (branded layout)** with signature lines for both parties and the updated payment table visually highlighted? --- ## 👤 **User** In this video, I'm going to talk about two things, one, I'm like, so even WebsiteRebuildCost, he asked if we can adjust something, but what I'm thinking is, so gimme in such a way that Invoice-1 is going to be this amount, Invoice-2 is going to be this amount, Invoice-3 is going to be this amount, considering Invoice-1 and Invoice-2 has the pending invoice, 50% installments, and the WebsiteRebuildCost getting added into it, plus Digital Marketing Fee of 35,000, so all these should be added, all these should be part of it, and then gimme Invoice-1, Invoice-2, Invoice-3. Why I'm saying three invoices is because we need to include a statement near Digital Marketing Service saying that this is a three-month lock-in, and as per NDA, you should follow this three-month lock-in, and also gimme a reason, because the client asked, what if my client, what if my month-1 got me so good leads that all my projects got sold, then why do I want to run two-month invoices, why do I want to run for two more months, so for that we need to create an objection, a proper objection, and then we need to add that in the document, that's one more thing, and then in the Digital Marketing Scope, whatever we are saying, 40 Ad Creatives, or 40 Organic Posts and LinkedIn Newsletters, so I think we need to change that, it's because those are very tentative numbers, we are not saying that, because if we give, we are actually not going to create all 40 related items, it's more like need on the basis kind of thing, if the one creative is not working, then we go and launch one more creative, if that creative is not working, we go and launch one more creative, it's like that, but for Social Media Creatives, we can say like, we will create 12 posts per month, which is like 3 per week, which goes on Monday, Wednesday, and Friday, something like that, and there are LinkedIn Newsletters, you can completely remove it, LinkedIn Related Items, you can completely remove it, and for Website, we can start the work only once we get the Website Content Document from the client, and for Mini Pancake also, we can only proceed only once we get the Google Sites access, and we move it to Hostinger, and then from Hostinger, we need to deploy it, so all these points, add it to the document, and give it to me. --- ## 🤖 **Assistant** Excellent — you’ve laid out a very clear set of updates. Below is the **final detailed Desisle proposal (updated)** with: - **Three-invoice payment plan** - **Revised Digital-Marketing deliverables** (realistic & flexible) - **Website rebuild dependencies clearly noted** - **Three-month lock-in clause + objection handling** - **Mini Pancake migration conditions** --- # **Updated Proposal – ER BuildTech Digital Marketing & Website Rebuild** **Client:** Mohammed Islah – ER BuildTech (www.erbuildtech.com) **Agency:** Desisle – UI/UX Design & Performance Marketing Agency --- ### **Executive Summary** Desisle will rebuild the ER BuildTech website (lost after hosting expiry), migrate the Mini Pancake site, and restart full-funnel digital marketing. The engagement is structured as a **3-month lock-in**, ensuring enough time for testing, optimization, and consistent lead flow through automation. --- ## **A. Digital Marketing Scope** **Objectives** - Generate qualified property leads via Meta (Facebook + Instagram). - Build awareness and trust for ER BuildTech projects. - Maintain steady performance through continuous testing and optimization. **Deliverables** - **Ad Campaigns:** creation, running, and optimization of active ads. *Note: number of creatives is based on need—new creatives are launched only when earlier ones underperform.* - **Social Media Creatives:** 12 posts per month (3 per week – Monday, Wednesday, Friday). - **Ad Automation:** complete funnel setup so every lead is instantly delivered by email/WhatsApp. - **Reporting:** bi-weekly performance report + monthly strategy review. **Ad Budget:** ₹ 1 000 per day (client-funded). **Service Fee:** ₹ 35 000 / month (standard rate, non-negotiable). --- ### **Three-Month Lock-In & Objection Clarification** Digital marketing is a data-driven process — Month 1 is for testing audiences and creatives, Month 2 for optimization, and Month 3 for scaling and stabilizing lead costs. If the first month performs exceptionally well, continuing for the next two months is still essential because: 1. **Consistency:** sudden pause hurts campaign ranking and ad learning. 2. **Re-targeting:** Month 2–3 convert “warm” audiences who did not inquire in Month 1. 3. **Sustainability:** keeping visibility maintains brand recall and drives repeat buyers/referrals. Hence, a **3-month commitment** is mandatory as per the NDA to ensure ROI and campaign stability. --- ## **B. Website Rebuild – ER BuildTech** **Scope** - Rebuild entire website from scratch (no backups). - Use existing creatives & images from previous version. - Create new **Project Page – Zahir/Al Nasir** (details, images, brochures to be provided). - Update homepage banners and minor UI improvements. - Responsive + SEO-ready WordPress build. - Testing and final launch. **Dependencies** Work will begin **only after the Website Content Document** is shared by the client. **Timeline:** 10–12 days from content handover **Cost:** ₹ 25 000 (earlier ₹ 30 000, discounted for rework) --- ## **C. Mini Pancake Migration** - Migrate site from Google Sites to Hostinger. - Deploy and test for responsiveness and functionality. - **Included within the ₹ 25 000 package.** **Dependency:** Google Sites access must be shared before migration starts. --- ## **D. Payment Structure (3 Invoices)** | **Invoice #** | **Components Covered** | **Amount (₹)** | **Notes** | | --- | --- | ---: | --- | | **Invoice 1 – Kick-off (Immediate)** | ① 50 % of pending invoice (₹ 13 500) + Website rebuild advance (₹ 15 440 payable after credit adjustment) + Month-1 Digital Marketing advance (₹ 17 500) | **₹ 46 440** | Starts website rebuild and Month-1 ads | | **Invoice 2 – Next Month** | ② Remaining 50 % of pending invoice (₹ 13 500) + Month-2 Digital Marketing advance (₹ 17 500) | **₹ 31 000** | Month-2 marketing continues seamlessly | | **Invoice 3 – Final Month** | Month-3 Digital Marketing (₹ 35 000) | **₹ 35 000** | Completion of lock-in period and handover | **Total Engagement Value:** ₹ 1 12 440 --- ## **Timeline Snapshot** | Phase | Duration | Parallel Flow | | --- | --- | --- | | Hosting & Setup | 3 days | Domain/server config | | Website Design & Rebuild | 10–12 days | Page-wise parallel workflow | | Testing & Launch | 3 days | QA + client review | | Marketing Setup & Automation | 1 week | Pixel + GA4 + Lead Flow | | Campaign Launch + Optimization | Week 3 onward | Continuous improvement | --- ## **Support** - Priority WhatsApp & Email communication. - 1-month free post-handover website support. - Weekly digital-marketing updates. --- ## **Guarantee** - 100 % responsive and SEO-friendly website. - Real-time automated lead delivery. - Transparent reporting and tracking. --- ## **Terms of Payment** - All amounts exclusive of taxes / TDS. - Invoices to be cleared as per schedule to avoid workflow pauses. - Ad spend to be funded directly in Meta accounts by the client. --- ## **Incentive** After the 3-month period, continuing marketing for another quarter will include: - 2 bonus ad creatives each month and - 10 % discount on any additional landing-page design requests. --- ## **Next Steps** Please acknowledge this updated proposal so we can issue the three invoices and share the final NDA for sign-off. Upon confirmation, Desisle will begin the website rebuild and marketing automation setup immediately. --- Would you like me to now format this into a **branded Desisle PDF** (with signature boxes and three-invoice summary highlighted) for client delivery? --- ## 👤 **User** Just on the payment structure, I think you got it wrong. I'm like, one I think, I think you got it wrong because why are we taking this marketing at 17,500? The whole service cost fee is 35,000 per month. So that three months is three into 35,000, right? So that's one thing. The second thing, so out of the amount, out of the 45,000 which he has shared earlier, so we still have pending balance of 36,560 after 8,440 gone into hosting plan. So that 35,560, how do we include in this invoice so that it goes into this? Yeah. --- ## 👤 **User** Just on the payment structure, I think you got it wrong. I'm like, one I think, I think you got it wrong because why are we taking this marketing at 17,500? The whole service cost fee is 35,000 per month. So that three months is three into 35,000, right? So that's one thing. The second thing, so out of the amount, out of the 45,000 which he has shared earlier, so we still have pending balance of 36,560 after 8,440 gone into hosting plan. So that 35,560, how do we include in this invoice so that it goes into this? Yeah. just give only this section --- ## 🤖 **Assistant** Got it. Here’s the **corrected Payment Structure section** with accurate math, clear adjustment of the **₹36,560 pending balance**, and full **₹35,000/month** digital marketing fee reflected properly. --- ## **D. Payment Structure (3 Invoices)** | **Invoice #** | **Components Covered** | **Amount (₹)** | **Notes** | | --- | --- | ---: | --- | | **Invoice 1 – Kick-off (Immediate)** | ① **50% of pending balance** = ₹18,280
② **Website Rebuild (after ₹9,560 credit adjustment)** = ₹15,440
③ **Month-1 Digital Marketing** = ₹35,000 | **₹68,720** | Covers pending adjustment, website start, and Month-1 campaign | | **Invoice 2 – Next Month** | ① **Remaining 50% of pending balance** = ₹18,280
② **Month-2 Digital Marketing** = ₹35,000 | **₹53,280** | Continues campaigns + settles full earlier dues | | **Invoice 3 – Final Month (Lock-in Completion)** | **Month-3 Digital Marketing** = ₹35,000 | **₹35,000** | Concludes 3-month lock-in period and reporting phase | **Total Engagement Value:** ₹1,57,000 --- ✅ **Adjustment Explanation:** - Earlier payment: ₹45,000 received. - ₹8,440 used for hosting (4-year plan). - Remaining ₹36,560 split into two installments (₹18,280 + ₹18,280) applied across Invoice 1 & 2. - Website rebuild discounted to ₹25,000; ₹9,560 credit applied from prior balance. --- Would you like me to include a short one-liner below this table in the final document explaining that *“the above structure ensures all pending balances are settled within the first two months while marketing continues uninterrupted”*? --- ## 👤 **User** go through this attached calculation and let me know if its right? based on pending invoice, pending balacne and our service costs --- ## 🤖 **Assistant** Yes — I’ve reviewed your calculation in the table, and it’s **100% correct** based on the pending balances and service costs discussed. Here’s the breakdown logic verified step-by-step: | Component | Amount (₹) | Notes | | --- | ---: | --- | | **Pending Invoice** | 27,000 | Split equally across INV-1 & INV-2 → 13,500 + 13,500 | | **Pending Balance from Earlier Payment** | 36,560 | To be adjusted equally (18,280 + 18,280) across INV-1 & INV-2 | | **Digital Marketing Fee** | 35,000 × 3 months = 1,05,000 | Month-wise under INV-1, INV-2, INV-3 | | **Website Rebuild** | 25,000 | Only in INV-1 | | **Total Payable (after deductions)** | **₹1,20,440** | Matches combined invoice totals (55,220 + 30,220 + 35,000) | ✅ **Final Check:** - All pending dues (₹27,000) are accounted for. - Earlier balance (₹36,560) is properly adjusted. - Website cost and full 3-month digital marketing lock-in are covered. - No duplicate or missing components. So yes — your invoice structure is **accurate, balanced, and ready to include in the proposal** exactly as shown. --- ## 🤖 **Assistant** You’re right—my bad. Let’s fix it cleanly. # Payment Structure (3 invoices, 3-month lock-in) **Totals to bill** - Pending balance (from earlier payment): **₹36,560** - Website rebuild (incl. MiniPancake migration): **₹25,000** - Digital marketing (₹35,000 × 3 months): **₹1,05,000** **Grand total:** **₹1,66,560** ## Invoice-1 (Kickoff — Today) - 50% of pending balance: **₹18,280** - Website rebuild (full): **₹25,000** - Month-1 digital marketing: **₹35,000** **Invoice-1 total:** **₹78,280** ## Invoice-2 (Month-2 start) - Remaining 50% of pending balance: **₹18,280** - Month-2 digital marketing: **₹35,000** **Invoice-2 total:** **₹53,280** ## Invoice-3 (Month-3 start) - Month-3 digital marketing: **₹35,000** **Invoice-3 total:** **₹35,000** > All amounts are exclusive of taxes/TDS. Ad spend is client-funded separately. # Lock-in note + objection handler (to add in proposal) **3-month lock-in (as per NDA).** Month-1 = testing & data; Month-2 = optimization; Month-3 = scale & stabilize. **If Month-1 performs “too well,” why continue?** - Stopping breaks the ad learning phase and raises costs later. - Warm audiences from Month-1 convert in Months-2/3 via retargeting. - Consistent presence protects brand recall and pipeline for new inventory. If you want, I’ll plug this payment plan and the lock-in note into the proposal doc now. --- ## 👤 **User** this is whta i was expecting from you, so its easy for me to understand --- ## 🤖 **Assistant** Perfect — that’s exactly how it should be done ✅ Your table was clear, logical, and financially accurate. To make things even easier in your proposals going forward, you can always follow this **4-step clarity rule**: 1. **List all cost components** (website, marketing, pending invoice, etc.) 2. **Add them per invoice** (what each invoice includes). 3. **Apply deductions** (credits or pending balance adjustments). 4. **Confirm totals** across all invoices = full project value. That way, you always get a single-glance snapshot — just like the one you made. Would you like me to re-insert that **exact table format (with those numbers)** into your final proposal layout so it looks professional and client-ready? --- ## 👤 **User** okay just generate this section --- ## 🤖 **Assistant** Here’s the **final payment structure section** ready to drop into your proposal — using your exact verified numbers and clear formatting: --- ## **D. Payment Structure (3 Invoices)** | **Component** | **INV-1** | **INV-2** | **INV-3** | | --- | ---: | ---: | ---: | | **Pending Invoice** | 13,500 | 13,500 | 0 | | **Digital Marketing (₹35,000/month)** | 35,000 | 35,000 | 35,000 | | **Website Rebuild (ER BuildTech + Mini Pancake Migration)** | 25,000 | 0 | 0 | | **Sub-Total** | 73,500 | 48,500 | 35,000 | | **Pending Balance Deduction (₹36,560 split = ₹18,280 + ₹18,280)** | (18,280) | (18,280) | 0 | | **Total Invoice Amount Payable** | **₹55,220** | **₹30,220** | **₹35,000** | **Total Project Value:** ₹1,20,440 --- **Notes:** - The ₹27,000 pending invoice is divided equally across Invoice 1 & 2. - The earlier pending balance of ₹36,560 is adjusted equally (₹18,280 + ₹18,280) against the first two invoices. - Website rebuild cost (₹25,000) is included in Invoice 1. - Digital marketing carries a **3-month lock-in** at ₹35,000/month as per the NDA. - This structure ensures all previous balances are cleared within the first two months while marketing runs continuously. --- --- ## 👤 **User** now go ahead and generate an NDA for this client covering lockin and also payment terms and if payments are not done we cna take legal as per bangalore, karnataka court etc... the NDA should be fail proof like how usually an agency sends to their clients --- ## 🤖 **Assistant** Excellent — below is a **comprehensive NDA + Service Agreement** drafted in professional legal style for Desisle, tailored specifically for your **ER BuildTech project** (website rebuild, migration, and 3-month marketing lock-in). It covers: - Non-disclosure of data, assets, and creatives - 3-month lock-in clause - Payment terms and penalties - Termination, confidentiality, and legal jurisdiction (Bangalore, Karnataka) --- # **NON-DISCLOSURE AND SERVICE AGREEMENT** **This Agreement** (“Agreement”) is made on **[Date]**, between: **Desisle LLP**, a design and marketing agency having its registered office in Bangalore, Karnataka (“Agency”), and **ER BuildTech**, represented by **Mr. Mohammed Islah**, having its principal place of business in Bangalore, Karnataka (“Client”). Both parties agree to the following terms and conditions: --- ## **1. Purpose** The Client engages the Agency to provide: - Website rebuild for *ER BuildTech* and migration for *Mini Pancake*, and - Digital marketing and performance campaigns for a **minimum 3-month lock-in period**. The parties agree to maintain confidentiality of all business information, creative assets, data, and strategies shared in relation to this engagement. --- ## **2. Scope of Work** The Agency shall deliver: 1. Complete rebuild of the ER BuildTech website with new banners and a new project page (Zahir/Al Nasir). 2. Migration of the Mini Pancake website from Google Sites to Hostinger. 3. Digital marketing campaigns on Meta (Facebook/Instagram) with automation setup and optimization. 4. Monthly reporting, analytics tracking, and optimization support. Detailed deliverables, pricing, and timeline are outlined in the **Proposal dated [insert date]**, which forms an integral part of this Agreement. --- ## **3. Lock-In Period** The Client agrees that the **digital marketing services carry a mandatory three (3)-month lock-in period** starting from the campaign launch date. - Early termination within this period is not permitted. - If the Client discontinues services before the lock-in expires, the remaining term’s invoices shall still be payable in full. **Reason for Lock-In:** Digital marketing requires time for audience testing, optimization, and scaling. The first month focuses on setup and testing, the second on optimization, and the third on consistent results. Premature termination disrupts campaign learning and performance. --- ## **4. Payment Terms** 1. Payments shall be made as per the **three-invoice schedule** defined in the proposal. 2. Each invoice must be cleared within **7 (seven) days** of issue. 3. All prices are exclusive of taxes and TDS. 4. Ad spend is to be funded directly by the Client in their Meta Ad Accounts. 5. In the event of late payment, a **delay charge of 2% per week** shall apply on the outstanding amount. --- ## **5. Default & Legal Recourse** If the Client fails to make payments as per schedule or breaches the lock-in commitment: - The Agency reserves the right to **pause all ongoing work immediately** without notice. - The outstanding amount becomes **immediately due and payable in full**. - The Agency retains full ownership of all creative assets and materials until payment is completed. - In case of non-payment, **legal proceedings** may be initiated under the jurisdiction of **Bangalore, Karnataka**, and any expenses related to recovery shall be borne by the Client. --- ## **6. Confidentiality** Both parties agree to keep all shared documents, data, designs, credentials, business strategies, and campaign results strictly confidential and not to disclose them to any third party without prior written consent. This clause survives even after the termination or completion of this Agreement. --- ## **7. Intellectual Property** All creative materials, code, designs, and marketing assets created by the Agency remain the intellectual property of **Desisle LLP** until full and final payment is received. After payment clearance, ownership rights for website deliverables will transfer to the Client. Marketing content created during campaigns remains part of the Agency’s portfolio and case studies, with no confidential information disclosed. --- ## **8. Termination** Either party may terminate this Agreement by giving **30 (thirty) days’ written notice** after completion of the 3-month lock-in period, provided all dues are settled. Immediate termination is permitted by the Agency in cases of non-payment, breach of confidentiality, or misuse of assets. --- ## **9. Indemnification** The Client agrees to indemnify and hold the Agency harmless against any losses, damages, or claims arising out of misuse of content, materials, or non-compliance with applicable advertising regulations. --- ## **10. Governing Law & Jurisdiction** This Agreement shall be governed by and construed in accordance with the laws of **India**, with exclusive jurisdiction of the **courts of Bangalore, Karnataka**. --- ## **11. Entire Agreement** This document, along with the attached proposal, represents the entire agreement between the parties and supersedes any prior communication, discussion, or understanding. --- ### **Signed and Agreed** **For Desisle LLP** Name: __________________________ Designation: Founder Signature: _____________________ Date: __________________________ **For ER BuildTech** Name: __________________________ Designation: ___________________ Signature: _____________________ Date: __________________________ --- Would you like me to make this NDA **editable and formatted in Word (.docx)** with signature lines and your Desisle letterhead styling so you can send it for signing? --- ## 👤 **User** now help me out with an email to send this both proposal and nda to the client and ask for acknowledgement and once acknowledgement is given we will send an e document to get the signature on nda and then start the work. --- ## 🤖 **Assistant** Here’s a short, professional, and confident email you can send to the client along with the **proposal and NDA**: --- **Subject:** Proposal & NDA – Website Rebuild and Digital Marketing for ER BuildTech Hi Islah, As discussed, please find attached the **updated proposal** and **NDA** covering: - Website rebuild for *ER BuildTech* and *Mini Pancake* migration, - Digital marketing with a 3-month lock-in (₹35,000/month), - Revised payment structure and pending-balance adjustments. Kindly review both documents and **acknowledge receipt** so we can share the **e-document for NDA signature**. Once the NDA is signed, we’ll proceed immediately with the website setup and campaign preparations. Please confirm once you’ve reviewed everything so we can move ahead without delay. Best regards, Ishtiaq Founder, Desisle [https://desisle.com](https://desisle.com) +91-XXXXXXXXXX --- Would you like me to also create a **short WhatsApp/LinkedIn version** of this message so you can follow up casually after sending the email? --- ## 👤 **User** for this project generate a short proposal asking can we connect on a call to discuss these "Project details What kind of visual design services? Website, Logo / branding, Presentation / PowerPoint What stage of design are you in? I need designs done from scratch What is the scope of this project? One time project When do you need this completed by? Within the next month List any software you're currently using Other Check anything else you need help with Images, Fonts, Logo design Any other details about your visual design project? I am seeking a Dubai based freelance multidisciplinary designer to collaborate closely over the coming weeks on a small personal project. You will work directly with me to shape visual identity, presentation assets, and a website that reflect a modern, serious, and future focused professional brand. What you will deliver • Logo • Brand kit • PowerPoint materials • Website • Handover Ideal candidate • Freelance multidisciplinary designer based in Dubai (onsite/nearby collaboration preferred). • Strong portfolio showing brand identity, presentation design (PowerPoint), and website/UI work for B2B or professional services clients. • Experience delivering clean, corporate, and future facing visual systems. • Ability to produce editable templates, optimize for web and screen, and provide tidy handover documentation. • Good communication, timely delivery, and openness to iterations. Timeline and engagement • Short project engagement over the coming weeks with regular check ins." --- ## 🤖 **Assistant** Here’s a short, professional proposal message you can send to this prospect — concise, conversational, and ending with a clear call to connect: --- **Subject:** Proposal to Collaborate on Your Visual Identity Project Hi [Client’s Name], Thanks for sharing your detailed brief — it sounds like an exciting project. Our team at **Desisle** specializes in building cohesive brand systems that combine **logo, brand identity, presentation design, and website UI** — exactly what you’re looking to create. We’d love to connect for a quick call to understand your design direction, tone, and expectations for the **brand kit, PowerPoint materials, and website** before we share an exact proposal and timeline. Would you be available for a short call this week to discuss your ideas and how we can collaborate effectively? Looking forward to hearing from you. Best regards, Ishtiaq Founder, Desisle [https://desisle.com](https://desisle.com) +91-XXXXXXXXXX --- Would you like me to tailor a **Dubai-focused version** (with a slightly local tone and mention of flexible remote collaboration) in case you plan to approach them as a cross-location partner rather than a Dubai-based freelancer? --- ## 👤 **User** Help me out to create a proposal, a full proposal like how we do for the below project details. The client is guide2me, so looking for a college website, a college portal where the portal will be listing out the list of colleges based on the different type of categories like degree, MBA, management, pay tech, design, engineering, nursing, so different categories of colleges listing kind of platform. So every college specific page will have a lot of details like a fee breakdown, the gallery, form submission, all those things. But now the thing is in this website, the form submission, so usually whoever submits a form, so they'll be getting a referral code which will be a dynamically generated for every user and that code will be taken, that code should be sent to an email so that I'm like they don't lose the code. So that's one thing. The other thing is after the student submits the form, so one of our team member from the platform will call them and guide them on how to go and where to meet and whom to meet in the college. So once they meet and once they pay some admission and everything, so the student can come back and upload that fees can copy to the portal. So once they upload, they might get some refund, up to 50,000 refund once they show the admission copy. So that's one more dynamic thing. Then since it's a portal kind of thing, even though it's a website plus portal, so I probably think PHP backend will suffice to develop this and PHP frontend will be for the showcasing of the website. So the tech perspective, it is probably going to be HTML and from HTML, it is going to be changed into PHP. So this is how, this is what it's going to be. Now, since it's going to be, there's going to be a frontend plus backend, like an admin portal. Now, since it's an admin portal, now the admin portal access will be for multiple users, right? So one is from the company, from our own company or from the platform. So there is going to be an admin, a super admin with different permissions, then a manager role, and then there is going to be one more backend admin panel for each specific college admin or college manager so that the college people can upload the PDFs, upload the gallery, upload the fee details, upload the course details. So the platform should be developed in such a way that even they can, even, I mean, we can add multiple college people, multiple different college admins or managers to maintain the college data. Okay. And yeah, I think if I'm missing something, then just add it and create a proposal with the pricing, with the timeline, with the scope, covering how detailed we can be and give it. --- ## 👤 **User** Help me out to create a proposal, a full proposal like how we do for the below project details. The client is guide2me, so looking for a college website, a college portal where the portal will be listing out the list of colleges based on the different type of categories like degree, MBA, management, pay tech, design, engineering, nursing, so different categories of colleges listing kind of platform. So every college specific page will have a lot of details like a fee breakdown, the gallery, form submission, all those things. But now the thing is in this website, the form submission, so usually whoever submits a form, so they'll be getting a referral code which will be a dynamically generated for every user and that code will be taken, that code should be sent to an email so that I'm like they don't lose the code. So that's one thing. The other thing is after the student submits the form, so one of our team member from the platform will call them and guide them on how to go and where to meet and whom to meet in the college. So once they meet and once they pay some admission and everything, so the student can come back and upload that fees can copy to the portal. So once they upload, they might get some refund, up to 50,000 refund once they show the admission copy. So that's one more dynamic thing. Then since it's a portal kind of thing, even though it's a website plus portal, so I probably think PHP backend will suffice to develop this and PHP frontend will be for the showcasing of the website. So the tech perspective, it is probably going to be HTML and from HTML, it is going to be changed into PHP. So this is how, this is what it's going to be. Now, since it's going to be, there's going to be a frontend plus backend, like an admin portal. Now, since it's an admin portal, now the admin portal access will be for multiple users, right? So one is from the company, from our own company or from the platform. So there is going to be an admin, a super admin with different permissions, then a manager role, and then there is going to be one more backend admin panel for each specific college admin or college manager so that the college people can upload the PDFs, upload the gallery, upload the fee details, upload the course details. So the platform should be developed in such a way that even they can, even, I mean, we can add multiple college people, multiple different college admins or managers to maintain the college data. Okay. And yeah, I think if I'm missing something, then just add it and create a proposal with the pricing, with the timeline, with the scope, covering how detailed we can be and give it. --- ## 🤖 **Assistant** Here is the **full Desisle-style proposal** for *Guide2Me – College Listing Platform + Admin Portal*. It includes: - Full scope - Detailed modules - Tech stack - Roles & permissions - Pricing - Timelines - Missing items added intelligently - Written exactly in your usual proposal format You can copy–paste directly. --- # **Proposal – Guide2Me College Listing Portal** **Client:** Guide2Me **Project:** College Listing Website + Multi-Admin Portal **Agency:** Desisle – UI/UX Design & Development Agency --- ## **Executive Summary** Guide2Me aims to build a scalable platform that helps students discover colleges across multiple categories such as Engineering, Management, MBA, Nursing, Design, Degree, FinTech, and more. The platform will include: - A high-performing website for browsing college categories - Dynamic college detail pages with complete information - A referral-code based lead system - A secure backend portal for your team and separate admins for colleges - A workflow to manage student admissions, fee slips, and cashback/refund automation This proposal outlines the complete roadmap, modules, and development scope to build the platform end-to-end using **PHP, MySQL, HTML, CSS, JS**, with a **role-based admin system**. --- ## **Roadblocks** - No existing structured data for colleges. - No defined workflow for referral codes and verification. - Multiple admin levels needing permissions & access control. - Refund workflow requires validation, file management, and security layers. --- ## **Mission** To build a modern, fast, and reliable college listing platform that helps students choose the right colleges, submit forms, receive referral codes, and complete admissions—while allowing Guide2Me and each college to manage their data efficiently. --- ## **Solution** We propose developing Guide2Me as a **full-stack PHP platform** consisting of: ### **1. Frontend Website** - Home page - Category pages (Engineering, MBA, Nursing, Degree, Design, FinTech, etc.) - College listing pages - College detail pages (Dynamic) including: - Overview - Courses & fee breakdown - Admission process - Gallery (images, PDFs, brochures) - Maps/location - Downloadables - FAQs - Dynamic **form submission** for each college - Auto-generated **referral code** for every student - Email notification with referral code sent instantly - Student login (optional Phase-2) --- ### **2. Lead & Referral System** - Student fills the college form - System generates a **unique referral code** - Referral code emailed to the student - Lead stored in backend visible to Guide2Me admin - Your counselor/team follows up and guides the student - After admission payment, student uploads **fee slip / admission copy** - Admin verifies - Refund/cashback request approved or rejected --- ### **3. Admin Portal (Super Admin – Guide2Me)** Full control over the platform: **Modules:** - Dashboard – leads, admissions, uploads, analytics - Manage Categories - Manage Colleges - Add/Edit College content (fees, gallery, PDFs, brochures) - Manage referral codes - Manage refunds - Lead management (filter, sort, search) - Admission verification - Student uploads approval - Assign college admins - Add/remove internal staff (Multiple Guide2Me managers) - Role-based access controls --- ### **4. Manager Portal (Guide2Me Staff Role)** - Restricted access compared to super admin - View leads - Follow-up management - Approve admissions - College data update (if permitted by super admin) --- ### **5. College Admin Portal (For each college)** Each college gets their own login panel with limited access: **College Role Capabilities:** - Update college profile - Upload images, brochures, PDFs - Update course information - Update fee structure - View leads only for their college - Add or edit gallery - Manage important updates or notices This ensures **Guide2Me doesn’t manually update all colleges**, saving time and enabling scale. --- ### **6. Technology Stack** - **Frontend:** HTML, CSS, Bootstrap, JavaScript - **Backend:** PHP (Core PHP or Laravel) - **Database:** MySQL - **Hosting:** Linux Server (CPanel / Cloud) - **Security:** Input validation, file validation, hashed passwords - **Email:** SMTP / API based --- ## **Expected Tasks** - UX Wireframes - Full UI design (Desktop & Mobile) - Database architecture - College category module - College profile module - Referral code generator - Multi-role login system - Lead management module - Admission upload + refund workflow - College admin panel - Guide2Me admin panel - Testing & QA - Deployment & hosting setup --- ## **Additional Features** - SEO-ready URLs - Fast-loading frontend - Mobile-first UI - Secure file upload handling - Export to Excel for leads - Activity logs for each admin - Notifications (Email / SMS optional add-on) --- ## **Goals & KPIs** - Clean UI for students - Fast navigation between categories - 100% lead tracking - Automated referral code generation - Reduced manual work for Guide2Me - Easy onboarding of new colleges - Scalable backend architecture for Phase-2 mobile app --- ## **Timeline** | Phase | Duration | |-------|---------| | Wireframes + UX | 2 weeks | | UI Design (All Screens) | 2–3 weeks | | Frontend HTML Development | 3 weeks | | Backend + Admin Development | 6–7 weeks | | Testing + QA | 2 weeks | | Deployment & Go-Live | 1 week | **Total Timeline:** *~14–16 weeks* --- ## **Pricing** Below is the complete cost breakdown: | Module | Price (INR) | |--------|-------------:| | UX Wireframe Design | ₹ 25,000 | | Full UI/UX Screens (Website + Admin) | ₹ 40,000 | | Frontend Development (HTML/CSS/JS) | ₹ 50,000 | | Backend + Admin Panels (PHP + MySQL) | ₹ 1,10,000 | | Referral System + Upload Module | ₹ 20,000 | | Testing + QA | ₹ 15,000 | | Deployment & Handover | ₹ 10,000 | | **Total Project Cost** | **₹ 2,70,000** | *Optional:* - SMS Integration – ₹ 12,000 + SMS Cost - Student Login Portal (Phase-2) – ₹ 35,000 - Mobile App (Phase-3) – ₹ 1,20,000 --- ## **Support** - 30 days post-launch support - Bug fixes included - Training for Guide2Me team & each college admin --- ## **Guarantee** - Scalable backend for 100+ colleges - Clean SEO structure - Fast and lightweight performance - Secure and stable codebase - Transparent communication and weekly updates --- ## **Terms of Payment** - 40% advance - 40% after UI design + first backend milestone - 20% on deployment - Taxes & TDS extra --- ## **Incentive** If Guide2Me proceeds with the mobile app in Phase-2, Desisle will offer a **10% discount** on the app development cost. --- ## **Next Steps** Please review this proposal and share your confirmation. Once approved, we will send the NDA and kick-start wireframes immediately. --- If you'd like, I can also prepare a **short LinkedIn message** or **email version** to send along with this proposal. --- ## 👤 **User** help me to create one more proposal for the attached document. consider the scope as per the brief, ensure only these are covered Design (UI/UX) Development [Suggest the platform] Hosting And yeah, I think if I'm missing something, then just add it and create a proposal with the pricing, with the timeline, with the scope, covering how detailed we can be and give it. --- ## 🤖 **Assistant** All the files uploaded by the user have been fully loaded. Searching won't provide additional information. --- ## 🤖 **Assistant** Below is the **full Desisle-style, client-ready proposal** based strictly on the attached brief. Only the required modules are included: **Design (UI/UX), Development, Hosting**, plus essential additions to make the proposal complete and compelling. You can send this as-is. --- # **Proposal – Corporate Website + SEO + Chatbot (UAE Food Manufacturer)** **Client:** Guide2Me (Food Manufacturing Division – UAE) **Project:** Corporate Website with SEO Optimization & Chatbot **Agency:** Desisle – UI/UX Design & Development Agency --- ## **Executive Summary** This proposal outlines the complete design, development, SEO setup, and hosting recommendation for the new corporate website of your UAE-based food manufacturing division. The platform will represent your factory in **Jebel Ali Free Zone**, position your brand as a **trusted regional food producer**, support your **factory inauguration**, and prepare for **Gulfood 2026 visibility**. The deliverables include: - Complete UI/UX design (Homepage + inner pages) - Full website development on a secure and scalable CMS - SEO structure and keyword optimization - Integrated AI-powered chatbot - Hosting setup & deployment in UAE servers --- ## **Roadblocks** - Brand assets (colors, imagery, product photography) not yet finalized. - Product descriptions and certifications pending from client. - A clear content document for all sections must be provided before design can begin. --- ## **Mission** To build a professional, credible, and high-performance website that represents the company’s manufacturing capabilities, strengthens brand trust, improves SEO visibility, and enhances user engagement through chatbot automation. --- ## **Scope of Work** --- ### **1. UI/UX Design (Website Design – English Version)** **Deliverables:** - Homepage design (hero, highlights, film integration, CTAs) - About Us page (mission, certifications, heritage, sustainability) - Products page (categories, descriptions, visuals) - Factory & Innovation page - News & Events page - Contact page (form + map + chatbot placeholder) **Design Features:** - Clean, modern, food-industry UI - Mobile & tablet responsive layouts - SEO-friendly structure - Use of factory imagery, product shots, and brand colors - Professional tone aligned with B2B audience - Alignment with global food manufacturing design standards **Output:** - Homepage + 3 key inner page mockups - All device breakpoints - Handover-ready Figma file --- ### **2. Development (Front-end + CMS + Chatbot Integration)** We recommend **WordPress CMS** with ACF for long-term scalability and easier updates. **Development Includes:** - Fully responsive frontend (HTML, CSS, JS) - WordPress backend setup - ACF-based structured editing - SEO meta fields for all pages - Security hardening - Speed optimization - Google Analytics integration - Chatbot integration (English – Phase 1) - Future scalability for Arabic (Phase 2 optional) **Chatbot Features:** - FAQ-based instant responses - Partnership & export inquiry routing - Conversational AI tone matching brand voice - Option to forward inquiries to sales email - Optional WhatsApp/CRM integration in Phase 2 --- ### **3. Hosting (Recommended)** We recommend **UAE-based hosting** for low-latency access and security compliance. **Hosting Setup Includes:** - Server configuration - SSL installation - Email routing if needed - CDN for faster performance - Deployment & go-live support (Hosting cost paid by client directly to provider.) --- ## **SEO Setup (Included in Scope)** - Keyword research (based on provided list) - Meta titles, descriptions for all pages - SEO-optimized URL structure - Image alt text optimization - Sitemap submission - Google Search Console setup - Indexing for all key pages **Primary Keyword Targets Include:** - food manufacturing company in Dubai - halal meat producer UAE - food factory Jebel Ali Free Zone - frozen meat suppliers Dubai - cold cuts UAE - private label food manufacturer GCC - food safety UAE - Gulfood 2026 exhibitors --- ## **Additional Features** - Dynamic News & Events module - Factory video integration - High-performance caching setup - Future-ready structure for Arabic version - Training session for client team - Admin manual for updates --- ## **Timeline** | Phase | Duration | |------|---------| | UI/UX Design | 3–4 weeks | | Frontend + CMS Development | 4–5 weeks | | Chatbot Integration | 1 week | | Testing + QA | 1 week | | Deployment & Hosting Setup | 1 week | **Total Estimated Time:** 9–11 weeks --- ## **Pricing (INR)** *Pricing includes UI/UX + Development + Chatbot Integration + SEO Setup. Hosting excluded.* | Module | Cost (INR) | |--------|-----------:| | UI/UX Design | ₹ 55,000 | | Development (WordPress CMS + SEO + Chatbot) | ₹ 95,000 | | Hosting Setup & Deployment | ₹ 15,000 | | **Total Project Cost** | **₹ 1,65,000** | *Optional Add-ons:* - Arabic version (Phase 2) – ₹ 45,000 - CRM/WhatsApp chatbot upgrade – ₹ 20,000 - Monthly content + SEO blogs – ₹ 18,000/month (optional) --- ## **Support** - 30 days post-launch support - Bug fixes included - Admin training for updates - Uptime monitoring during the first month --- ## **Guarantee** - SEO-optimized, fast-loading, secure website - Clean B2B design aligned with global food standards - Chatbot-enabled user engagement - Easy-to-update backend for future expansions --- ## **Terms of Payment** - 40% advance - 40% after UI/UX design approval - 20% before final deployment - Taxes & TDS extra --- ## **Next Steps** Once we receive your approval, we will proceed with: - NDA - Access collection - Content checklist - Kick-off call - UI/UX design start --- If you'd like, I can also generate: ✓ A shorter email version to send this proposal ✓ A client-friendly PDF layout version ✓ An upsell strategy for Phase 2 (Arabic + SEO + LinkedIn content) --- ## 👤 **User** Therefore, there are a few more things to consider. One is on the chatbot. I think we need to suggest them to go with the paid chatbots because they are looking for prompts and everything. So chatbots like intercom or some known AI chatbots is what they need to install, which could be an additional cost. And the other additional cost would be ACF plugin, which is ELE subscription. So even that would be an additional cost. Hosting will also be an additional cost if they don't have the hosting yet. And for the maintenance, we can give them AMC pricing as well. So let me know with all of these. And as an Arabic question, yes, you can keep it separate for that. And also give me the pricing in such a way that the sitemap shows only six pages, but we might have more pages as well. Considering, let's assume the product page categories might be separate pages, factory and innovation page. Factory and innovation page could also be one page or multiple pages, but product page definitely for every different type of product category, it could be a different page as well. So considering that, give me a range that up to 15 pages, this is what it costs so that we are on a safer side. And if it is more than 15 or 15 to 20 or 15 to 25, this is what it cost. And hosting, we could suggest Hostinger as the UI, the interface is easy for them to manage and it gives an easy management option. --- ## 🤖 **Assistant** Below is your **updated, final, complete proposal** — revised with: ✔ Paid chatbot suggestion (Intercom / Tidio AI / BotPress AI) ✔ ACF Pro plugin (annual cost) ✔ Hosting recommendation + cost ✔ AMC (Annual Maintenance Contract) pricing ✔ Pricing slabs based on **page count** (up to 15 pages, 15–20, 20–25) ✔ Arabic version optional ✔ Clean Desisle-style structure This is now **client-ready**. --- # **Updated Proposal – Corporate Website + SEO + AI Chatbot** **Client:** Food Manufacturing Division – UAE **Prepared by:** Desisle – UI/UX Design & Development Agency --- ## **Executive Summary** This proposal outlines the UI/UX design, development, SEO optimization, and deployment of your new corporate website. The website will represent your **Jebel Ali Free Zone factory**, highlight your brand, products, certifications, and support upcoming events like **Gulfood 2026**. We will deliver: - Custom corporate UI/UX - WordPress CMS development - SEO foundations - AI chatbot integration (recommended paid solution) - Hosting setup - Optional Arabic version - AMC for long-term stability --- ## **Roadblocks** - Content for all pages not finalized - Product-category breakdown pending - Factory images, videos, certifications, and brand colors not yet shared --- ## **Mission** To build a **modern, credible, SEO-friendly, conversion-focused** website that reflects your manufacturing strength and enables future digital scalability. --- # **Scope of Work** --- ## **1. UI/UX Design (English)** Full design of a corporate-standard website including: **Pages:** - Home - About Us - Products (multiple categories) - Factory & Innovation - News & Events - Contact **Design Deliverables:** - Homepage + 3 inner page concepts - Mobile + tablet responsive layouts - Clean B2B design focused on trust, scale, and quality - Product visuals + factory images incorporated - SEO-friendly structure in the UI itself --- ## **2. Website Development (WordPress CMS + ACF Pro)** We recommend **WordPress CMS + ACF Pro** due to: - Easy future content management - Stable structure - Affordable scaling - Client-friendly backend **Development Includes:** - Full responsive frontend (HTML/CSS/JS) - WordPress development - **ACF Pro integration** (dynamic fields) - SEO metadata setup for every page - Blog/News module - Structured URL architecture - Security + speed optimization - Contact form - AI chatbot integration (see below) --- ## **3. AI Chatbot Integration (Recommended Paid Solution)** Because the client requires: ✔ prompt-based replies ✔ product Q&A ✔ lead routing ✔ conversation memory ✔ AI-driven responses We recommend paid chatbot providers: - **Intercom AI** (best for enterprise) - **Tidio AI** (affordable + powerful) - **BotPress AI** (custom, scalable) **Note:** Subscription fee is **not included** and must be purchased by the client. We will handle installation + integration + training. --- ## **4. Hosting Setup (Recommended: Hostinger Business Cloud)** Recommended due to: - Ease of use - Fast UAE-region loading - Simple panel for non-technical clients **Hosting Cost:** Paid by the client directly to Hostinger (Estimated: **₹7,000 – ₹12,000/year** depending on the plan) **Our Deliverables:** - Hosting setup - SSL setup - Deployment - Email routing (if required) - Migration & testing --- ## **5. SEO Setup (Included)** - Keyword research - Metadata for all pages - URL structure optimization - Image optimization + alt text - Google Analytics - Google Search Console - Sitemap submission **Primary SEO keyword themes:** - food manufacturer UAE - meat producer Dubai - cold cuts supplier GCC - halal food production UAE - Gulfood exhibitor Dubai - private label food manufacturing --- ## **6. Optional – Arabic Version (Phase 2)** Fully translated + RTL-compliant UI **Cost:** mentioned below (as optional) --- ## **7. AMC – Annual Maintenance Contract** After go-live, we can maintain the website for: - Security - Speed - Plugin updates - Minor content updates - Bug fixes - Monthly tech checkups **AMC Pricing Options:** - **Basic AMC:** ₹18,000/year - **Standard AMC:** ₹30,000/year (includes 3 new pages/year) - **Premium AMC:** ₹48,000/year (includes 1 new section every month) --- # **Pricing (Based on Page Count Ranges)** Since product categories and subpages may increase, pricing is given in slabs: | Pages | UI/UX Design | Development | Total Cost | |-------|--------------|-------------|------------:| | **Up to 15 pages** | ₹55,000 | ₹95,000 | **₹1,50,000** | | **15–20 pages** | ₹65,000 | ₹1,15,000 | **₹1,80,000** | | **20–25 pages** | ₹75,000 | ₹1,35,000 | **₹2,10,000** | --- ## **Additional Costs (Mandatory External Services)** | Add-On | Cost | Notes | |--------|-------|------| | **ACF Pro License** | ~$49/year (~₹4,500) | Paid directly by client | | **AI Chatbot (Intercom/Tidio)** | $29–$99/month | Paid directly by client | | **Hosting (Hostinger Cloud)** | ₹7,000–₹12,000/year | Paid directly by client | --- # **Timeline** | Phase | Duration | |-------|---------| | UI/UX Design | 3–4 weeks | | Development | 4–5 weeks | | Chatbot Integration | 1 week | | SEO Setup | Throughout development | | Testing & QA | 1 week | | Deployment & Hosting | 1 week | **Total Duration:** 9–11 weeks --- # **Support** - 30 days post-launch support - Bug fixing - Admin training - Documentation for CMS - WhatsApp/Email support --- # **Guarantee** - Scalable CMS - SEO-friendly - Mobile-first design - Secure & fast - Smooth backend management --- # **Terms of Payment** - 40% advance - 40% after UI design approval - 20% before launch - Taxes/TDS extra --- # **Next Steps** Once you confirm the proposal, we will: 1. Share the NDA 2. Collect content & assets 3. Finalize sitemap 4. Start UI/UX design --- If you'd like, I can also prepare: ✓ A shorter 5-line email to send this proposal ✓ A branded PDF version ✓ A pitch-ready WhatsApp message --- ## 👤 **User** developing this site in framer is easy? where we custom design it and then create a framer site with advanced animations etc..?? what would be the process? --- ## 🤖 **Assistant** Yes — **developing this site in Framer is absolutely possible**, and for some parts, even *easier* than WordPress… **but only if the scope is appropriate.** Let me break it down clearly so you can decide smartly. --- # **Is Framer Easy for This Project?** **Yes for:** - Custom UI/UX - Beautiful visual design - Smooth animations, micro-interactions - Fast development - Light corporate websites **No / Not Ideal for:** - Large dynamic data structures - Multi-role admin portal - Complex backend logic - SEO-heavy content scaling - Product categories that require CMS logic beyond simple collections - AI chatbot integrations beyond embedding - Arabic RTL (possible, but not perfect) **Your project has:** - Multiple product categories - Multiple inner pages - Dynamic News module - SEO requirements - Future Arabic expansion - Possibly 15–25 pages - Need for structured backend - Chatbot integration - Future scalability 👉 **For this scale, Framer is doable but not ideal. WordPress/ACF is still the safer option.** BUT since you asked for the **Framer workflow**, here’s the exact process. --- # **If We Build It in Framer — What’s the Process?** ## **Step 1 — UI/UX in Figma (100% custom design)** You still need full Figma design before going into Framer, because: - Framer is not ideal for thinking - Figma is ideal for UX & branding decisions - Figma helps finalize spacing, UI tokens, and structure - Client will approve faster - Design → Build transition becomes smooth **Deliverables:** - Homepage - Inner pages - UI components - Mobile layouts - Animations mapped out --- ## **Step 2 — Rebuild Approved UI in Framer** We import design OR recreate it directly in Framer. **Pros of Framer:** - Clean no-code layer - Pixel-perfect recreation - Built-in animations (scrolling, reveal, parallax) - Instant responsiveness - Instant deployment - Easy for client to manage content - Hosting included **Cons:** - You cannot build complex custom CMS filtering like WordPress - CMS Collections have limits - Integrations rely on scripts - Not ideal for 20–25 pages unless well-organized --- ## **Step 3 — Animations & Interactions** Framer allows: - Smooth scroll animations - Bento-grid interactions - Reveal animations - Parallax backgrounds - Hover motion - Dynamic scroll sections No coding needed — but custom behaviors may require small JS snippets. --- ## **Step 4 — CMS Setup** We create Collections for things like: - Products - Blog/News - Certifications - Team - Media galleries But remember: **Framer CMS is simpler than WordPress ACF.** --- ## **Step 5 — Chatbot Integration** Framer cannot *host a native chatbot backend*, but we can embed: - Intercom - Tidio - Botpress widget - Crisp AI - Collect.chat Just embed script → works perfectly. --- ## **Step 6 — SEO Setup** Framer SEO is good, but not as advanced as WordPress. It supports: - Meta titles - Description - Social OG tags - Sitemaps - Redirects But NOT advanced: - Schema markup - Custom canonical tags (manual workaround) - Multi-language SEO (weak) If they want:**“rank top for food manufacturing in UAE”**, WordPress still wins. --- ## **Step 7 — Hosting & Deployment** Framer hosting is built-in: - CDN - SSL - Global distribution Very fast. --- # **Realistic Evaluation** Here’s the **truth** for this project: ### ✔ Framer is excellent for: - Fast corporate sites - Visual-heavy homepage - Clean animations - Marketing sites ### ✘ Not recommended for: - 15–25 pages - Multi-level category pages - Structured product CMS - Managing hundreds of media files - Arabic version (RTL bugs) - SEO-heavy requirements ### **Your client's site is corporate + product-heavy + SEO-driven → WordPress is the right match.** --- # **If You Still Want a Framer Option — Suggested Plan** ### **Option 1 (Hybrid Approach)** - Homepage in Framer (animations + storytelling) - Product + inner pages on WordPress (dynamic, SEO) - Framer embeds WordPress pages inside → Best of both worlds. ### **Option 2 (Full Framer, but keep it limited)** - Max 12–15 pages - Light CMS - Simple structure If they accept these limitations, then yes, Framer works well. --- # **If You Want — I Can Now Generate:** ✔ A Framer-based pricing version ✔ A Framer-comparison table (Framer vs WordPress) ✔ A Framer-process flow illustrated ✔ A message to send the client: "We can build in Framer, but here is what you should know…" Just tell me what you want next. --- ## 👤 **User** but framer has a plan called SCALE for more than 300 pages right? and what is this CMS collections means? i dont know anything about framer are you saying that i need to design in figma and just import in Framer, and framer will create the site by itself adding animations, responsive etc.??? --- ## 🤖 **Assistant** Let me clear everything for you **in the simplest and most honest way** — because Framer can be confusing if you’ve never used it. I’ll explain: 1. What Framer can and cannot do 2. What “CMS Collections” mean 3. Whether you still need Figma 4. Whether Framer automatically builds the site 5. What the SCALE plan actually offers Read this once — you’ll understand Framer like a pro. --- # **1. Does Framer support more than 300 pages?** Yes. Framer has a plan called **SCALE** which allows: - 300+ pages - More CMS records - More bandwidth - More visitors - Faster publishing warnings removed **But page limits ≠ unlimited power.** You can create *300 static pages*, but the complexity of the website still matters. --- # **2. What are CMS Collections?** Think of **CMS Collections** as *databases* inside Framer. Example: If you have 50 products… In Framer you create: 👉 **Collection: Products** Inside it you store: - Product name - Product description - Product images - Category - Certifications - Price - etc. Then you build ONE product page design → Framer uses the CMS Collection to generate all 50 product pages dynamically. **Same as WordPress + ACF / Custom Post Types.** So CMS = dynamic pages from structured data. **Important:** Framer CMS is good but not as advanced as WordPress ACF. --- # **3. Do you need Figma BEFORE Framer?** **YES. 100%.** Framer is a *site builder*, not a designing tool. Figma is for: - UX - UI - Visual system - Branding - Layout decisions - Typography - Tokens Framer is for: - Building the website - Making animations - Managing CMS - Publishing the site **Think of it like this:** Figma = Designing a house plan Framer = Actually constructing the house If you skip Figma and start designing directly in Framer: → you will waste time → client cannot comment easily → revisions become painful → structure becomes messy So Figma first, Framer next. --- # **4. Does Framer automatically convert your design into a site?** **NO.** This is the biggest misunderstanding. You cannot export from Figma → Framer and expect a finished site. What actually happens: - You import the Figma frames - Framer pulls them in as static images - You manually rebuild the layout using Framer components - You recreate spacing, grids, sections - You attach interactions - You add responsiveness - You configure CMS - You add animations & transitions **Framer is fast, but not automatic. You still build it.** It’s *much easier than coding*, but it still requires manual implementation. --- # **5. Does Framer auto-generate animations & responsiveness?** **Some things are automatic — but not everything.** ### **Auto / built-in:** - Responsiveness for simple elements - Section reveal animations - Hover animations - Parallax - Scroll transforms - Smooth transitions - Stacking sections ### **Manual (you must build it):** - Complex animations - Page transitions - Scroll-linked elements - Bento interactions - Product filtering - CMS logic - Layout tuning for tablet & mobile Framer helps a LOT, but it doesn’t “design for you.” --- # **6. Should you use Framer for this food manufacturing website?** **Short answer:** ✔ Yes — if the site is mostly static, 12–20 pages, with product info. ✘ No — if there is heavy backend logic, multi-language SEO, or huge dynamic structures. Your client’s site is: - Corporate - Multiple product pages - Needs SEO - Has Chatbot - Needs fast loading - Might expand later - Could have >15 pages - Needs Arabic (RTL) 👉 **WordPress is safer for long-term scaling.** 👉 **Framer is good ONLY if the site stays simple + brochure-style.** --- # **7. So what exactly is the ideal workflow?** ### **Step 1 – Figma (2–3 weeks)** - UX wireframes - UI design - Components - Tokens - Interaction plan ### **Step 2 – Framer Build (3–5 weeks)** - Rebuild the site section by section - Setup CMS collections - Add animations - Add interactions - Make everything responsive - Add chatbot - Add SEO meta - Deploy to Framer Hosting --- # **8. Should you propose Framer to the client?** You should only propose Framer if: - They prioritize design + animation - They want simple updates - They don’t care about advanced SEO - They won’t have complex data structures - Arabic version is OK to manage manually - They want speed of development If they want: - Strong SEO dominance - Multiple product categories - Heavy CMS - Multi-language scaling - Future expansion - Blog + news + deep indexing - Corporate serious stability 👉 **Stick to WordPress + ACF Pro.** --- # **Final Answer:** ### **Framer is amazing for design-heavy websites. But it does NOT replace WordPress for complex corporate SEO websites. And it does NOT auto-build the site — you still create everything manually after Figma.** --- If you want, I can create: ✔ A comparison table (Framer vs WordPress) ✔ Pricing for the same project in Framer ✔ A proposal version offering Framer as an optional alternative ✔ A message to explain Framer’s pros/cons to the client Just tell me what you want next. --- ## 👤 **User** this pricing table can you give me in $ and also for the same client for different projects i charged below for ~40pages (EN+AR) - $2650 for ~20pages (EN + AR) - $2000 for 3 websites (only design) around ~10-15 pages per site - $1500 so we need to maintain somewhere near to this so the increment doesnt look too much but this is UAE client so give me two tables one the actual cost what other indian agencies might charge and what we can charge based on our old prices --- ## 🤖 **Assistant** Below are **two pricing tables in USD**: 1. **Table A — Actual Industry Pricing (What Indian agencies usually charge UAE clients)** 2. **Table B — Desisle Pricing (Aligned with your past rates so the increase doesn’t look sudden)** I used your existing pricing history as the baseline and kept the *variation logical and believable*. --- # **Table A — Industry Pricing (Indian Agencies Charging UAE Clients)** *(These are realistic UAE-market aligned prices — competitive but not cheap.)* | Page Count | UI/UX Design | Development (WP + ACF + SEO + Chatbot Integration) | **Total Cost (USD)** | |------------|--------------|-----------------------------------------------------|-----------------------:| | **Up to 15 pages** | $800 | $1,500 | **$2,300** | | **15–20 pages** | $1,000 | $1,800 | **$2,800** | | **20–25 pages** | $1,200 | $2,200 | **$3,400** | **Reasoning:** - UAE projects are usually billed higher. - Product pages, factory pages, and chatbot integration increase scope. - SEO setup + ACF Pro + CMS complexity justify higher ranges. --- # **Table B — Desisle Pricing (Based on Your Previous Deals)** *(Aligned with your past numbers: **40 pages → $2,650**, **20 pages → $2,000**, **3 sites → $1,500**)* This keeps consistency and prevents sudden price jumps. | Page Count | UI/UX Design | Development (WP + ACF + SEO + Chatbot Integration) | **Total Cost (USD)** | |------------|--------------|-----------------------------------------------------|-----------------------:| | **Up to 15 pages** | $650 | $1,050 | **$1,700** | | **15–20 pages** | $800 | $1,300 | **$2,100** | | **20–25 pages** | $950 | $1,550 | **$2,500** | --- # **Why These Desisle Prices Are Perfectly Aligned with Your History** ### **✔ For 40 pages (EN + AR) you charged $2,650** → means around $65 per page. ### **✔ For 20 pages (EN + AR) you charged $2,000** → around $100 per page (because of Arabic). ### **✔ For 3 sites (design only, 10-15 pages each) you charged $1,500** → around $500 per site (design only). So for this site's English-only scope: - $1,700–$2,500 is *exactly in your past range*. - It doesn’t feel like a sudden jump. - It positions you still *below industry pricing* (good for conversions). --- # **If You Want — I Can Add:** ✔ Optional Arabic version pricing (in USD) ✔ Hosting, ACF Pro, Chatbot subscription additional pricing ✔ AMC pricing in USD ✔ A combined table (INR + USD) ✔ A “why our pricing is justified” explanation for the client Just tell me what you need. --- ## 👤 **User** this pricing is what i am going ahead with so how much can i charge for AMC --- ## 🤖 **Assistant** Based on your **final pricing slabs ($1750–$2350 for full project)** and considering: - UAE client - Corporate site - WordPress + ACF Pro - Ongoing updates, plugin maintenance, security - Your past AMC pricing structure Here is the **ideal AMC pricing** that matches your pricing tone and stays consistent with your previous charges. --- # **Recommended AMC Pricing (USD)** ### **Option 1: Basic AMC** **$150 / month** or **$1,500 / year (save $300)** Includes: - Monthly plugin updates - Security fixes - Uptime monitoring - Minor text/image changes (up to 2 tasks/month) - Backup configuration --- ### **Option 2: Standard AMC (Most Recommended)** **$220 / month** or **$2,200 / year (save $440)** Includes everything in Basic + - Monthly performance optimization - Speed improvements - New section updates (2 small tasks/month) - Priority support (48 hours) - Backup restoration support --- ### **Option 3: Premium AMC** **$300 / month** or **$3,000 / year (save $600)** Includes everything in Standard + - 1 new page per month - Chatbot fine-tuning - SEO review (title/meta corrections monthly) - Priority support (24 hours) - Quarterly strategy sessions --- # **Which one fits best with your main project pricing?** Since your main project cost is **$1750–$2350**, the AMC should: - Not exceed 10–12% of project cost monthly - Look premium but reasonable - Match UAE standards Meaning: ✔ $150–$300/month is the correct psychological range. Anything below $120 looks cheap. Anything above $350 looks exaggerated. --- # **Quick Recommendation (to keep it simple)** If you want **one clean number to propose**, go with: ### **$2,200 / year** or ### **$220 / month** This sits perfectly between affordable and premium for a UAE client. --- If you'd like, I can also generate: ✔ A clean AMC section to add to the proposal ✔ A 3-tier AMC table with feature breakdown (like agencies use) ✔ A short justification paragraph for AMC (for the client) --- ## 👤 **User** help me out with an email to send this proposal --- ## 🤖 **Assistant** Here’s a clean, professional email you can send along with the proposal — short, clear, and perfect for a UAE client: --- **Subject:** Website Proposal for Your Food Manufacturing Division Hi [Client Name], It was great discussing your requirements. As promised, I’m sharing the detailed proposal for the new corporate website, including UI/UX design, development on WordPress + ACF, SEO setup, and chatbot integration. The proposal also includes flexible pricing slabs based on the estimated number of pages (up to 25) and optional add-ons like the Arabic version, hosting recommendations, and the annual maintenance plan (AMC). Please review the attached proposal at your convenience. Once you confirm, we can finalize the NDA and begin the UI/UX phase right away. If you’d like to walk through the scope together, I’d be happy to schedule a quick call anytime this week. Looking forward to your feedback. Warm regards, Ishtiaq Founder, Desisle [https://desisle.com](https://desisle.com) --- ## 👤 **User** for the above project the procing which i gave and attached now the partner who got us this client has sent the below email, what do you think i should be doing, as this partner gives us more projects always and have a good rapport "Let us know if the below is OK, we shall propose ahead. Design & Development Upto 20 Pages : $1600 [Arabic version inclusive] Upto 25 pages : $1800 [Arabic version inclusive] Only Design Upto 20 Pages : $600 [Arabic version inclusive] Upto 25 pages : $750 [Arabic version inclusive]" --- ## 🤖 **Assistant** Here’s the situation in simple terms: Your pricing: **$1750–$2350** (English only) Partner’s requested pricing: **$1600–$1800** (INCLUDING Arabic) and **Design only at $600–$750 including Arabic** This means: They are asking you to **drop below your own English-only price**, and also include Arabic (which normally adds 30–40% extra work), for LESS money. ### **But the partner brings recurring projects — so you need a smart response.** Not a yes. Not a no. But a **strategic middle ground**. --- # **How to Handle It (Best Approach)** You need to protect: - Your profit - The relationship - The partnership pipeline So the best move is: ### **Agree with slight negotiation — but set clear boundaries.** You can respond like this: --- # **What you SHOULD reply to the partner** (Here is the exact message you should send) **“The revised pricing is possible, but only if we align on what is included. To support your long-term pipeline, I can match the numbers below with slight adjustments.”** Then propose this: --- ## **Your Counter Offer (Fair + Still Partner-Friendly)** ### **1. Design + Development** | Pages | Partner Ask | Your Acceptable Counter | |-------|-------------|--------------------------:| | Up to 20 pages (EN+AR) | $1600 | **$1700** | | Up to 25 pages (EN+AR) | $1800 | **$1900** | **Why this works:** - You reduce your price, but not drastically. - Client gets Arabic included. - Partner sees flexibility, not rigidity. - Your profit doesn’t collapse. --- ### **2. Design Only** | Pages | Partner Ask | Your Acceptable Counter | |-------|------------|----------------------------:| | Up to 20 pages (EN+AR) | $600 | **$700** | | Up to 25 pages (EN+AR) | $750 | **$850** | **Why this works:** - Arabic doubles design time → Arabic versions take extra layout effort - You keep margin without looking expensive - Partner sees you are supporting, not squeezing --- # **Why You Should NOT Accept Their Exact Numbers** Here’s the honest reality: 1. **$1600 including Arabic** for 20 pages means → effectively **$1000–$1100 per full project** after cost/time → *unsustainably low* 2. Arabic adds: - RTL layout - Duplicate screens - More QA - More development logic → Total extra effort: **30% more work** 3. Your earlier project pricing history: - 40 pages EN+AR → $2650 - 20 pages EN+AR → $2000 So you cannot suddenly say 20 pages EN+AR is **$1600**, or it shows inconsistency and undercuts your own reputation. --- # **Why You Should Still Accept a Negotiated Version** Because this partner brings: ✔ consistent projects ✔ guaranteed pipeline ✔ zero marketing cost to acquire ✔ higher volume long term So it's worth giving a partner-friendly rate **without going into loss**. --- # **Final Recommended Pricing (that you should send)** ### **Full Site (UI/UX + Dev + EN+AR)** - **Up to 20 pages → $1700** - **Up to 25 pages → $1900** ### **Design Only (EN+AR)** - **Up to 20 pages → $700** - **Up to 25 pages → $850** This will: ✔ Keep your partner happy ✔ Keep you profitable ✔ Keep long-term business smooth --- If you want, I can draft the **exact email reply** that you should send to the partner — short, respectful, and agreeable. --- ## 👤 **User** if i've already charged $2000 for EN+AR for 20 pages, now why should I say i am okay with $1700, which will again show inconsistency, undercuts my reputation and they will use me for cheap price and get projects done. i feel like this. and also this time, the delivery should be done in a 1.5month, and since AR adds 30% more work, deployment we will not be sure, so many things and uncertain, so how can i handle this without being rigid --- ## 🤖 **Assistant** You're **100% right to protect your positioning** — and you should. Dropping from **$2000 → $1700** for *the same EN+AR 20-page scope* will absolutely: - Undercut your own historical pricing - Set a bad precedent - Make them expect the same discounts forever - Reduce your perceived value - Hurt your future deals So you must **hold your ground**, BUT in a *smart, diplomatic* way that: - Keeps the partner relationship healthy - Shows you’re flexible - Avoids sounding rigid - Justifies your pricing professionally - Allows you to decline *without saying no* Let me give you the perfect strategy. --- # ✅ **Strategy: You DO NOT reduce price — you reduce scope OR increase terms.** This way you remain cooperative without lowering your value. You tell them politely: ### **“We can match your numbers, but not for the same deliverables.”** Meaning: Their suggested pricing is acceptable **ONLY if** they allow: ### ✔ Reduced pages ### ✔ No advanced animations ### ✔ Limited revisions ### ✔ Arabic added as mirrored translation ### ✔ No custom chatbot setup ### ✔ No advanced SEO ### ✔ Slower delivery timeline ### ✔ Client-provided content and assets This keeps your value safe **without saying NO**. --- # ✅ The Perfect Middle-Ground Response (Use this exact tone — firm but collaborative) Hi [Partner Name], Thanks for sharing the proposed numbers. I’m open to supporting you on this project — but based on what we delivered earlier: **20 pages (EN+AR) = $2000** and the time investment for Arabic, QA, animations, and deployment, the revised numbers work *only if the deliverable scope is adjusted proportionately*. I’m happy to align with your pricing **if we simplify the scope**, such as: - No advanced animations - Limited revisions - No chatbot setup - No SEO structure beyond basic metadata - Arabic as mirrored layouts (not full redesign) - Client-provided content & assets - Delivery timeline extended to 1.5 months - Up to 15–18 pages instead of 20+ This way we can maintain quality without compromising timelines or the client experience. If you prefer the full scope as discussed earlier (UI+Dev + advanced sections + EN+AR), then the earlier pricing structure ($1750–$2350 depending on page count) would apply. Let me know which direction you’d like to proceed — I’m here to support you either way. Warm regards, Ishtiaq --- # ✅ WHY this works You achieve **ALL goals**: ### ✔ You don't drop your price ### ✔ You stay consistent with your past pricing ### ✔ Partner feels supported (not rejected) ### ✔ You create a “scope-light” version for the lower budget ### ✔ You position full-price as the *premium* version ### ✔ You maintain your brand value --- # ⚠ Why you MUST NOT accept their pricing without conditions Their ask: | Up to 20 pages | EN+AR | $1600 | | Up to 25 pages | EN+AR | $1800 | This means: You would work **more pages, more languages** for **less money** than your previous project. That’s a **massive loss** in: ⚠ Time ⚠ Profit ⚠ Reputation ⚠ Positioning ⚠ Future negotiations So you must **never accept it as-is**. --- # 👍 If you want, I can create: - A **scope-light version** at $1600–$1800 - A **full-scope version** at $1750–$2350 - A comparison table to show the partner - A version of this email tailored in a softer, friendlier tone Just tell me. --- ## 👤 **User** this type of reducing scope wont work so reply should be without reducing scope --- ## 🤖 **Assistant** Understood. You want to **keep full scope**, avoid reducing quality, avoid reducing pages, avoid weakening the deliverables — *but also not sound rigid or disrespect the partner relationship.* Here is the **only correct way** to handle this: You do **NOT** reduce scope. You do **NOT** reduce price drastically. You do **NOT** break your past pricing structure. But you **EXPLAIN the reality professionally**, in a way that: - Protects your brand value - Shows honesty - Shows effort - Keeps partnership strong - Makes them understand without arguing This works 100% of the time. --- # ✅ **Your Perfect Reply (FULL SCOPE, NO DISCOUNT, RESPECTFUL, RELATIONSHIP-FRIENDLY)** Use this exact message: --- Hi [Name], Thanks for sharing the revised pricing. I understand these numbers help you position the project better on your side, and I truly want to support you in every way I can — especially since we have a strong working relationship and consistent flow of projects. However, I want to be fully transparent with you. The earlier project we delivered for ~20 pages (EN + AR) was **$2000**, and that was already a very optimized price considering: - 2 complete language systems (Arabic adds ~30–40% more work) - UI design + responsive layout - ACF-based CMS setup - SEO structure - Multiple page templates - Arabic RTL development + QA - Deployment + testing - Revisions + client iterations For that scope, dropping the pricing further to **$1600–$1800 (including Arabic)** doesn’t stay feasible on our end. It becomes extremely tight on our time, our delivery capacity, and the overall quality that we aim to maintain for your clients. That said — **I genuinely value our partnership and the continuous projects you bring**, so I’m happy to work with you on a number that is still sustainable for us without compromising quality. Here is what is realistically workable on our side **WITHOUT reducing the scope, quality, or delivery standards**: ### **Up to 20 Pages (EN + AR): $1900** ### **Up to 25 Pages (EN + AR): $2200** This keeps the pricing extremely fair compared to our previous project, maintains consistency, and still gives your side a competitive edge for the client. I want to continue supporting you long-term, but I also want to ensure the quality remains high and sustainable. Let me know your thoughts — I’m here to find the best win-win middle ground. Warm regards, Ishtiaq --- # ✅ WHY THIS RESPONSE WORKS ### ✔ Respectful You honor the partnership. ### ✔ Rational You clearly compare with past pricing. ### ✔ Transparent You explain Arabic makes it more work. ### ✔ Firm, not rigid You decline *gracefully* without saying “no.” ### ✔ You offer a middle-ground price $1900 and $2200 still protect your value. ### ✔ You remain consistent with history This keeps your pricing integrity alive. --- # If You Like, I Can Also Provide: ✔ A version with more authority ✔ A softer version for emotional rapport ✔ A numbers-only version ✔ A version that subtly increases urgency (“delivery needs 1.5 months…”) ✔ A version where you position this as a “partner rate” Tell me which tone you prefer. --- ## 👤 **User** this is good but redcue the email its too big --- ## 🤖 **Assistant** Here’s a **shorter, tighter, more direct** version of the same message — still respectful, still protects your value, and still maintains the partnership: --- Hi [Name], Thanks for sharing the numbers. I understand the requirement, and I always want to support you because of the strong partnership we have. But to stay consistent with our previous project (20 pages EN+AR at $2000) and considering the extra effort Arabic adds (30–40% more work), going down to $1600–$1800 for the same scope won’t be feasible without affecting quality. To keep everything fair and still give you a strong partner rate, the workable numbers on our side — without reducing scope or standards — would be: **• Up to 20 pages (EN+AR): $1900** **• Up to 25 pages (EN+AR): $2200** This keeps quality intact and also stays aligned with our past pricing. Let me know your thoughts — happy to go ahead once we align. Warm regards, Ishtiaq --- If you'd like, I can create an even more concise 3–4 line version too. --- ## 👤 **User** Help me to create a proposal, our usual proposal format, with the scope of work for the design, for the web and mobile application, following reference sites like CrickBuzz, CrickHeroes, CrickHeroes.com, ESPN Sports, following those sites as a reference. The client is looking for features like live scores, booking tickets from the platform, and some other features. Considering this as scope of work and the references, create a proposal with two different options in pricing. One is on a project basis, one is on an hourly basis. Give me two different pricing scopes. --- ## 🤖 **Assistant** Here is the **full Desisle-style proposal**, clean, structured, and client-ready — with **two pricing models** (Project Cost + Hourly Retainer). Scope includes **Web + Mobile App Design**, with references like **Cricbuzz, CricHeroes, ESPN, ICC**, and features like **Live Scores, Match Feed, Ticket Booking**, etc. --- # **Proposal – UI/UX Design for Web & Mobile Sports Application** **Client:** [Client Name] **Project:** Web & Mobile App UI/UX Design (Sports Platform) **Agency:** Desisle — UI/UX Design & Product Design Agency --- ## **Executive Summary** This proposal outlines the full UI/UX design scope for a modern Sports Web & Mobile Application inspired by platforms such as **Cricbuzz, CricHeroes, ESPNcricinfo, and ICC**. The platform will include **live match features, scorecards, team/player profiles, ticket booking flows**, and more — designed to deliver a fast, clean, immersive sports experience. --- ## **Roadblocks** - No finalized feature list for MVP - Live score structure / data sources not confirmed - Ticket booking API integration method not yet defined - Branding guidelines pending --- ## **Mission** To design a high-performance, user-centric sports platform across **Web + Mobile**, comparable to leading global sports apps, with intuitive navigation, micro-interactions, and seamless end-to-end user experience. --- # **Scope of Work** --- ## **1. UI/UX Design – Web Application** **Key Deliverables** - Complete sitemap creation - Wireframes for all sections - High-fidelity UI designs (Desktop + Tablet + Mobile web) - Component library + design system - Interaction and animation guidelines **Core Modules** - **Homepage** (Top stories, trending matches) - **Live Scores** (Match header, ball-by-ball, commentary) - **Match Centre** (Scorecard, squads, highlights, stats) - **Teams & Players** (Profiles, career stats, rankings) - **Series & Tournaments** (Fixtures, points table) - **News & Updates** (Articles, categories, reading mode) - **Video Hub** (Highlights, interviews, reels) - **Ticket Booking** - Match selection - Seat selection - Checkout & payment flow - **User Account** (Login, profile, favorites) - **Notifications & Alerts** (Score alerts, match reminders) --- ## **2. UI/UX Design – Mobile Application (iOS + Android)** **Deliverables** - Mobile-first app design - iOS + Android UI patterns - Bottom navigation, gestures, micro-animations - Match cards, score widgets, ticket booking flow - Responsive adaptive layout **App Modules** - Live match feed - Match centre - Commentary & ball-by-ball - Teams & squads - Leaderboards - Highlights & reels - Ticket booking (full flow) - User dashboard - Push notification journeys --- ## **3. Additional Deliverables** - Full Design System (colors, typography, grids) - Export-ready assets - Handover flow for developers (Figma spec + prototypes) - Interaction prototypes (if required) - 2 Revision cycles per module - Weekly design reviews --- # **Goals & KPIs** - Fast, intuitive UX similar to CricBuzz - Clean visual system like ESPN - Smooth match-centre and score widgets - Engaging user flow for ticket purchase - Clear structure for scaling future features (Fantasy, Academy, Community, etc.) --- # **Timeline** | Phase | Duration | |-------|---------| | Wireframes (Web + Mobile) | 2–3 weeks | | UI Design (Web) | 3 weeks | | UI Design (Mobile App) | 3 weeks | | Design System + Handover | 1 week | | **Total Estimated Duration** | **8–10 weeks** | --- # **Pricing Options** Below are **two pricing models** based on your preference. --- # **OPTION 1 – Full Project Pricing** ### **Project-Based (Web + Mobile App UI/UX)** | Scope | Cost | |-------|------:| | UI/UX Design – Web (Full platform) | **$1,400** | | UI/UX Design – Mobile App (iOS + Android) | **$1,200** | | Design System + Handover + Weekly Reviews | **$600** | | **Total Project Cost** | **$3,200 (one-time)** | **Includes:** - All screens, all modules - 2 rounds of revisions - Complete design system - Developer-ready handover - Weekly sync meetings **Excludes:** - Development - Animations in Lottie - API architecture & backend logic --- # **OPTION 2 – Hourly Retainer Pricing** Suitable if features may evolve or if the client prefers flexibility. ### **Hourly Rate Options** | Requirement Type | Hourly Cost | |-------------------|-------------:| | UI/UX Design | **$18/hour** | | Product consulting + flows | **$22/hour** | ### **Typical Hour Estimates** - Web App UI/UX: **70–90 hours** - Mobile App UI/UX: **60–80 hours** - Design System: **20–25 hours** **Approximate Total:** > **150–195 hours** (if billed hourly) → Estimated range: **$2,700 – $3,900** --- # **Support** - Priority WhatsApp communication - Weekly design review - Developer doubt support (during handover phase) --- # **Guarantee** - Clean, scalable, developer-friendly UI - Smooth sports experience (CricBuzz level) - Highly polished visuals for Web + App - Figma file, prototypes, assets included --- # **Terms of Payment** - **Project Pricing:** 40% advance • 40% mid-way • 20% on handover - **Hourly Pricing:** Billed every 30 hours - Taxes / TDS extra --- # **Next Steps** Once approved, we will: 1. Share NDA 2. Finalize sitemap 3. Start wireframes 4. Begin weekly design cadence --- If you want, I can also prepare: ✔ A shorter email to send this proposal ✔ A PDF version with your branding ✔ A version that includes a separate *development quote* if needed --- ## 👤 **User** email please --- ## 🤖 **Assistant** Here’s a short, clean, professional email you can send along with the proposal: --- **Subject:** Proposal for Web & Mobile App UI/UX Design – Sports Platform Hi [Client Name], Thank you for the discussion earlier. As promised, I’m sharing the detailed proposal for the **Web and Mobile App UI/UX design** for your sports platform, based on references like CricBuzz, CricHeroes, and ESPN. The proposal includes: - Full scope for Web + Mobile App design - Features like live scores, match center, ticket booking, player/series pages, and more - Two pricing options: **project-based** and **hourly-based**, so you can choose what suits you best - Clear timelines, deliverables, and our design process Please review the attached proposal and let me know your thoughts. If you'd like, we can also get on a quick call to walk through the scope or finalize the next steps. Looking forward to hearing from you. Regards, Ishtiaq Founder, Desisle https://desisle.com --- ## 👤 **User** for this request help me with short proposal "Project detailsProject details What kind of web development services? Building a website from scratch Do you already have designs? No, but I'm fine with using templates What platform are you using? I'm not sure Is there anything else you need help with? Hosting the site, Domain What is the scope of this project? One time need When do you need this project completed by? Within the next month Any other details about your web development project? Hi, I’m looking to have a simple personal CV website built. I’m not a developer, so I need someone who can handle everything end-to-end. I want a clean, modern 1–2 page website with: A short intro video section (I will provide the video file) My CV details: About Me, Experience, Skills, and Contact A button to download my PDF CV Mobile-friendly design Neutral, professional colours (greys, whites, navy, or whatever you recommend) Hosting setup help (Netlify, GitHub Pages, or similar) Help connecting my domain name (I can buy one if needed) Please show me 2–3 examples of similar personal websites you’ve created. I’m looking for something simple but professional." --- ## 🤖 **Assistant** Here’s a short, simple proposal you can send: --- Hi [Name], Thanks for sharing the details — this is exactly the kind of end-to-end website work I handle. ### Scope of Work I’ll help you with everything from start to finish: - Choosing a clean, modern template for a **1–2 page personal CV website** - Structuring sections for: - Intro + embedded video - About Me - Experience - Skills - Contact - **Download CV** button (linked to your PDF) - Setting up **mobile-friendly** layouts with neutral, professional colours (greys/whites/navy as discussed). - Basic on-page SEO (title, description, your name and role). - Helping you with: - **Hosting setup** (Netlify / similar) - **Domain connection** (using the domain you purchase). ### Platform & Tech I’ll use a modern, lightweight stack (HTML/CSS/JS or a simple no-code template-based builder) so that: - The site loads fast - You don’t need to manage anything technical ### Timeline - Initial layout + template selection: **1–2 days** - Full website ready for review: **3–4 days** after content is shared - Final tweaks + domain/hosting setup: **1–2 days** ### Pricing For the full end-to-end setup (design, build, and deployment): > **[Your Price] USD all-inclusive** (excluding domain and hosting subscription, which you’ll pay directly to the provider). If you’d like, I can also share **2–3 sample layouts** and we can quickly decide which direction to go in. Let me know if this works for you, and we can get started. --- ## 👤 **User** instead of all of this lets ask to connect on a call and discuss the various options --- ## 🤖 **Assistant** Here’s a clean, short proposal that leads directly to a call — without giving away everything upfront: --- Hi [Name], Thanks for sharing the details about your personal CV website. There are a few different ways we can build this — from a clean template-based setup to a more customized design, depending on how polished and scalable you want it to be. To guide you properly on the best platform, hosting option, and overall setup, it would be great to connect on a quick call. That way I can understand your content, expectations, and style preferences before suggesting the right approach. Let me know your availability, and we can jump on a call anytime this week. Regards, Ishtiaq --- ## 👤 **User** here is meeting notes for a design project "Phase1 - Live Sports Phase2 - Event Booking Phase3 - AI Commentary Cricket, Football and Kabaddi are the 3 sports which our platform will have What are 3 hot things happening - as section show live scores on cards all complete local to national level tournaments should be on platform audio commentary before login and after login experience transparent ticket booking - banners for ticket booking for look and feel " So I had a call with a client, and I was emitting notes for the design requirements. So the client is kind of looking for a platform like Crick Buzz Crick Info, a kind of platform where there are live scores about the cricket matches, about the football, about the Kabaddi. But after the discussion, I was just mapping the flow, and that's where I felt that there is a gap when it comes to how he handles that information, right? Most of the information can also be taken from OpenAPIs and pulled in the UI, but there are some things which need an admin panel. So I want you to figure out what are the things which need an admin panel. For example, as per my thought process, let's assume that someone is booking the ticket. Then there should be an admin panel to see to which event people are booking the ticket, how many tickets are getting booked, a kind of metrics, a kind of dashboard, the process of cancellation, the process of refunding. And not only that, if some events are getting showed for the event booking on the website, that also means that there should be a create event, edit event, delete event, those kind of options, right? So for the given three phases, phase 1, phase 2, phase 3, do you think if I'm missing any other things in the user flow that needs an admin panel? So I want you to highlight those things. Think properly like a 20 years experienced UX designer who has built platforms like this, and give me out all the details of which needs admin panel and also an updated scope of work. And also I'm like the pricings in three different options. Option one with admin panel, option two without admin panel, and only the three phases. And option three, more like a monthly engagement model. Two to three months engagement is a lock-in. Lock-in is required. And in this lock-in, irrespective of admin panel or asked features kind of thing, so we'll work continuously with you as an extended design team to make your product live. So the way how we identified that there should be an admin panel, so we might also get to know that there might be other things which we didn't thought about it right now. But come in the product development stage. So I want you to give me a full draft proposal of this. A full length proposal like how we usually have. --- ## 🤖 **Assistant** Below is your **full-length Desisle-style proposal**, built exactly in the tone, structure, and clarity you use for high-value projects. It includes: ✔ Phase-wise scope (Live Sports, Event Booking, AI Commentary) ✔ Complete Admin Panel requirements ✔ Gaps you identified + missing flows ✔ Three pricing models (With Admin Panel, Without Admin Panel, Monthly Engagement Lock-In) ✔ Full UX-thinking + rationale ✔ Clean and client-ready structure You can copy–paste as your final proposal. --- # **Proposal – Web & Mobile Sports Platform Design (Cricbuzz-Style Platform)** **Client:** [Client Name] **Project:** Sports Web + Mobile App (Cricket, Football & Kabaddi) **Agency:** Desisle – UI/UX Design & Product Strategy --- ## **Executive Summary** This proposal outlines the complete design scope for a multi-sport platform covering **Live Sports**, **Event Booking**, and **AI Commentary**. The vision is to build a modern, scalable platform similar to **Cricbuzz, ESPNcricinfo, CricHeroes**, offering live match updates, commentary, ticket booking, and a personalised post-login experience. Based on our call and the user flow mapping, certain features cannot function through APIs alone. To support **events, bookings, commentary data, tournaments, and ticket management**, a **robust Admin Panel** is required. This proposal highlights those areas explicitly. --- ## **Roadblocks Identified** - Live score APIs cover only some data; custom tournaments require manual input. - Event booking requires backend logic, ticket inventory & reporting. - AI commentary requires content management + training inputs. - Post-login personalization needs role-based user management. --- ## **Mission** To design a high-performance sports ecosystem across **Web + Mobile Apps**, covering live matches, multi-sport dashboards, event ticketing, and AI-assisted commentary, supported by an Admin Dashboard that manages tournaments, events, and user flows. --- # **Scope of Work** --- # **PHASE 1 – LIVE SPORTS (Web + Mobile App)** ### **User Module (Front-End Features)** - Home: Trending matches, banners, “3 hot things happening now” - Multi-Sport Toggle: Cricket / Football / Kabaddi - Live scorecards - Commentary (text) - Match Schedule (local → national tournaments) - Match Results - Team Profiles - Player Profiles - “Before Login vs After Login” personalisation - Push notifications (Phase 2/3) - Search (teams, players, tournaments) ### **Admin Panel Requirements for Phase 1** Live APIs do not cover everything. Admin Panel is required for: 1. **Tournament Management** - Create / Edit / Delete tournaments - Assign sport type (Cricket / Football / Kabaddi) - Match schedule creation 2. **Match Management** - Create matches for non-API tournaments - Edit match info - Add venue & timings 3. **Team & Player Management** - Add teams - Add players - Update player stats (for non-API tournaments) 4. **Content Management** - Banners for homepage - “3 hot things happening” section - News / Announcements --- # **PHASE 2 – EVENT BOOKING** ### **User Module** - Event listing - Event details - Transparent ticket booking flow - Seat selection (if applicable) - Payment flow (placeholder – UI only) - After-login: My Bookings - Cancellation request flow ### **Admin Panel Requirements for Phase 2** Event booking **cannot exist without backend control**. Admin must be able to: 1. **Create, Edit, Delete Events** 2. **Manage Ticket Inventory** - Total tickets - Sold tickets - Remaining tickets 3. **View Bookings Dashboard** - List of bookings - Export to CSV - Search / Sort / Filter 4. **Refund & Cancellation Management** - Approve/Reject refund - Update ticket status 5. **Event Banners / Image Updates** 6. **Revenue Dashboard (Optional)** - Ticket sales - Event-wise earnings - Traffic insights --- # **PHASE 3 – AI COMMENTARY** ### **User Module** - Text commentary - Audio AI commentary - Multi-lingual support (optional) - “AI Explain This Ball / Event” ### **Admin Panel Requirements for Phase 3** - Upload dataset for AI training (phrases, rules, tones) - Moderation of AI output - Manage audio commentary tone - Ban phrases / manage rules --- # **ADMIN PANEL – COMPLETE MODULE LIST (All Phases Mapped)** ### **1. Authentication & Roles** - Super Admin - Tournament Manager - Event Manager - Content Manager ### **2. Tournaments Module** - Create/edit/delete tournaments - Manage matches - Manage teams - Manage players ### **3. Live Score Overrides** - For API fallback - Manual score editing (rare cases) ### **4. Event Booking Module** - Create/edit/delete events - Ticket inventory - Booking list - Refund & cancellation - Coupons (optional) ### **5. AI Commentary Module** - Upload templates - Manage prompts - Set voice tone - Approve audio tests ### **6. Content + CMS Module** - Homepage banners - News - Announcements - “3 Hot Things Happening” ### **7. User Management** - User list - Bookings - Login analytics --- # **Updated Full Scope Summary** ✔ Multi-sport live platform ✔ National + local-level tournaments ✔ Event ticketing ✔ Audio commentary ✔ After-login personalization ✔ Admin panel for full control ✔ 3-phase roadmap ✔ Web + Mobile app UI design --- # **Timeline (Design Only)** | Phase | Duration | |-------|----------| | Wireframes | 3 weeks | | UI Design – Web | 4 weeks | | UI Design – Mobile | 4 weeks | | Admin Panel UI Design | 3 weeks | | Handover & Prototypes | 1 week | | **Total (Full System)** | **14–16 weeks** | --- # **PRICING OPTIONS (3 Models)** --- ## **OPTION 1 – Full Project Pricing (WITH Admin Panel)** | Module | Cost (USD) | |--------|------------:| | Web App UI/UX (All 3 sports) | $1,600 | | Mobile App UI/UX | $1,400 | | Admin Panel UI/UX | $1,200 | | **Total** | **$4,200** | --- ## **OPTION 2 – Full Project Pricing (WITHOUT Admin Panel)** *(Client handles backend themselves or uses APIs only)* | Module | Cost (USD) | |--------|------------:| | Web App UI/UX | $1,600 | | Mobile App UI/UX | $1,400 | | **Total** | **$3,000** | --- ## **OPTION 3 – Monthly Engagement (2–3 Month Lock-In)** You get Desisle as your **extended UI/UX team** to design: - Web - Mobile - Admin - Iterations - New discoveries during development ### **Cost:** **$1,800 / month** (2–3 month lock-in required) This model gives full flexibility as new features may arise during discovery & development. --- # **Support** - Weekly calls - Unlimited design iterations during engagement - Developer support during handover - Priority chat support --- # **Guarantee** - Professional app-level UI - Scalable design system - Tune-able for cricket, football, kabaddi - Admin panel powerful enough for long-term use - Designed like a mature sports media platform --- # **Next Steps** If you approve this direction: 1. We share NDA 2. Finalise sitemap 3. Begin wireframes 4. Weekly reviews & milestone approvals --- If you'd like, I can also prepare: ✔ A shorter “send to client” email ✔ A version with INR pricing ✔ A presentation-style proposal for pitch deck --- ## 👤 **User** there is a requirement from a prospect "I am on the board of a nonprofit group affiliated with the Institute for Electrical and Electronics Engineers (IEEE), which is the IEEE Consultants Network of Silicon Valley (CNSV). You can see information about the technology stack here: https://w3techs.com/sites/info/californiaconsultants.org The basic design / organization / content is OK, but the site (californiaconsultants.org) needs a technology upgrade and a modern, responsive UI/UX. " this is what he sahred I've gone through website and its more like articles, news, videos, whitepapers, projects etc... I thought we can do it using custom wordpress wth ACF but we cannot acheive everything particularly admin panel to upload add projects videos etc.. so we need to go with custom build like php or react so help me out to send a small proposal in our usual proposal format as he is asking rough estimation. --- ## 🤖 **Assistant** Here’s a short proposal draft you can send as mail or doc. --- ## Proposal – UI/UX Redesign & Technology Upgrade **Client:** IEEE Consultants Network of Silicon Valley (CNSV) **Website:** californiaconsultants.org **Agency:** Desisle – UI/UX Design & Development ### 1. Executive Summary The current CNSV website has solid content and structure, but the tech stack and UI are dated. We propose a full **technology upgrade + modern responsive UI/UX**, while keeping the existing information architecture largely intact and making it easier for admins to manage content like **articles, news, videos, whitepapers, and projects**. --- ### 2. Roadblocks (Current State) - Legacy stack with limited flexibility for new features. - Non-responsive / inconsistent experience across devices. - Admin experience not optimized for adding / managing: - Articles, news posts - Project listings - Whitepapers / PDFs - Embedded / linked videos --- ### 3. Proposed Solution (Scope of Work) #### A. UI/UX Design - Modern responsive layouts for: - Home - Articles / News listing + detail - Projects listing + detail - Videos / Resources - About / Membership / Contact - Design system: typography, colors, buttons, cards, grids. - WCAG-friendly contrast and readability. #### B. Frontend & Backend Development (Custom Build) **Tech approach (suggested):** - **Frontend:** React (or modern JS framework) for fast, responsive UI. - **Backend:** Custom PHP or Node-based API with a simple, secure admin panel. - **Admin Panel Features:** - Manage articles, news, events - Manage projects and categories - Manage videos (YouTube/Vimeo embeds) - Upload whitepapers / PDFs - Basic user roles (admin / editor) #### C. Migration & Go-Live - Content structure mapping from existing site. - Migration of key content types. - Basic SEO preservation (URLs where possible, redirects where needed). - Deployment on chosen hosting. --- ### 4. Timeline (Design + Development) - UX & UI Design: 3–4 weeks - Frontend + Backend Development: 5–6 weeks - Testing, content migration, launch: 2 weeks **Total estimated duration:** ~10–12 weeks --- ### 5. Rough Cost Estimate (Design + Dev + Admin Panel) **Option – Full Custom Build (Web + Admin Panel):** - UI/UX Design (all key templates) - Responsive frontend in React - Backend CMS (PHP/Node) + Admin Panel - Basic content migration and launch support > **Estimated range:** **USD $6,000 – $8,000** (Exact quote after final feature list and tech choices.) --- ### 6. Next Steps If this direction aligns with your expectations, we can: 1. Schedule a short call to clarify features and priorities. 2. Finalize the sitemap and module list. 3. Provide a detailed, fixed proposal with exact timelines and cost. --- If you want, I can also create a **very short email version** of this to paste directly in your reply. --- ## 👤 **User** yes please create email also the curretn site is built on Wordpress - if they have already built and its working then we can also create wordpress site right? and what do you think wordpress or custom php site with admin panel whcih is better also give me the right price, because the client is taking bids from everyone or shall i say may i know the budget? --- ## 🤖 **Assistant** Below is **everything you need**: 1. A short, crisp **email** 2. A clear recommendation: **WordPress vs Custom Build** 3. A safe **pricing strategy** considering competition 4. A smart way to ask for **budget without sounding cheap** --- # ✅ **1. Email to Send the Prospect** **Subject:** Proposal Direction for Upgrading the CNSV Website Hi Ron, Thanks for sharing the details. I’ve reviewed the current CNSV website as well as the tech stack link. The content structure is strong, but the UI, responsiveness, and backend flexibility definitely need an upgrade. I’ve shared a quick proposal outline below on how we can modernize the site, improve performance, and make content management easier. If this aligns with your expectations, I’d be glad to connect for a short call to refine the scope and share an exact estimate. Before proceeding further, may I also know the target budget range you’re considering for the upgrade? This will help me propose a solution that fits both the requirements and your expectations. Looking forward to hearing from you. Best regards, Ishtiaq Founder, Desisle https://desisle.com --- # ✅ **2. WordPress vs Custom PHP — What Should You Recommend?** You must **not** guess. You recommend based on the *type of site they have*. After reviewing the CNSV site: ### ✔ 95% of the content = Articles + News + Projects + Files This is **perfect for WordPress + ACF Pro** No need to over-engineer. ### **Go with WordPress IF:** - They want easy editor panel - Multiple non-technical admins manage content - Articles, events, videos, PDFs updated often - They want lower development cost - They want faster delivery ### **Go with Custom PHP/React IF:** - They need complex dashboards - Member-only areas with permissions - Complex workflows - Custom search engine across all content types - High-level custom functionality ### **For CNSV specifically:** ✔ WordPress with ACF Pro is the right recommendation ✔ You can rebuild the entire site with custom templates ✔ They get a fresh UI, fast performance, and simple admin ✔ Lower cost → increases your chance to win the bid ✔ Faster delivery → valued by engineering communities **Therefore:** 👉 Recommend **Custom WordPress (ACF Pro)** 👉 Mention “Custom build is possible, but unnecessary unless they want advanced dashboards.” This positions you as *honest, cost-efficient, and expert*. --- # ✅ **3. What Price Should You Quote (Since They Are Taking Bids)?** You need a price that is: - Not too high (so you stay competitive) - Not too low (to protect your quality) - Logical for the US (Silicon Valley) - Reasonable for a nonprofit ### Here's the **safe sweet spot**: ### **Custom WordPress (Design + Development + ACF Pro Admin):** ➡ **$2,500 – $3,500** This positions you: - Cheaper than US agencies ($7k–$15k) - More expert than freelancers ($800–$1500) - Attractive for nonprofits If you quote **$6k–$8k**, you will likely lose because: - They are a nonprofit - They’re probably taking bids from low-cost devs too - The job is straightforward So use **$2.5k–3.5k** as your bracket. --- # ✅ **4. Should You Ask for the Budget?** YES — but indirectly. Here is the perfect line (already added in the email above): **“Before proceeding further, may I also know the target budget range you’re considering for the upgrade? This will help me propose a solution that fits both the requirements and your expectations.”** This sounds professional — not cheap. --- # If you want, I can also prepare: ✔ A full proposal PDF format ✔ A short text you can send on LinkedIn ✔ A comparison table (WordPress vs Custom) ✔ A detailed scope with modules, timelines, and phases --- ## 👤 **User** but they have users (join form with paypal payment), login, how do we implement this ? --- ## 🤖 **Assistant** Good catch. The join form + PayPal + login actually still fits **very well** in WordPress. You don’t need to jump to full custom PHP just for that. Here’s how I’d implement it. --- ### 1. User system – use native WordPress users - Use WordPress’ built-in **user accounts** for logins. - Define roles like: - `Member` (paid members) - `Admin` - `Editor` (CNSV committee) - Use a membership plugin to connect **payments → user role**. --- ### 2. “Join” form + PayPal payment Two clean approaches: **A) Membership plugin route (recommended)** Use one of these: - **Paid Memberships Pro** - **MemberPress** - **Restrict Content Pro** Flow: 1. User fills **Join form** (name, email, IEEE info, etc.). 2. Gets redirected to **PayPal payment** (via plugin’s PayPal gateway). 3. On success → user is **automatically created/updated** in WP with `Member` role. 4. Confirmation emails go out to user + admin. These plugins handle: - Integration with PayPal - Membership levels (e.g., Regular member, Student, etc.) - Renewal logic (if needed later) **B) WooCommerce route (if they want invoices, products, etc.)** - Create a “Membership” product. - Use **WooCommerce + WooCommerce Memberships** + PayPal. - On purchase → assign membership role. --- ### 3. Logged-in experience Once logged in, members can see: - Members-only content (docs, resources, internal announcements) - Member directory (if needed) - Downloads, whitepapers, etc. This is done via: - Membership plugin’s “restrict by role/level” - ACF to manage extra meta data on users or pages. --- ### 4. Admin side – how CNSV manages this From WP Admin, they can: - See all members - See who paid / active / expired (membership plugin UI) - Export member lists - Edit member details - Manage protected content (just normal pages with access rules) No custom panel needed here; just: - WordPress - Membership plugin - ACF for structured fields --- ### 5. So, WordPress or custom? With this new info, my view stays: - **WordPress + ACF + Membership plugin** is still the best fit. - Custom PHP/React only makes sense if: - They want very complex workflows, - Or deep IEEE API integrations, - Or a highly custom dashboard that WordPress cannot handle cleanly. For a content-heavy, membership-style nonprofit site, **a well-architected WordPress build** is the most practical, affordable, and maintainable. --- If you want, I can now: - Update the earlier proposal with a **“Membership & Payments” module** section, - And tweak pricing slightly to reflect this added scope. --- ## 👤 **User** now help me with updated short proposal by removing the react or php and adding wordpress acf design + development --- ## 🤖 **Assistant** Here’s a short, updated proposal you can send (WordPress + ACF only, including membership + PayPal). --- ## Proposal – CNSV Website Upgrade (Design + WordPress Development) **Client:** IEEE Consultants Network of Silicon Valley (CNSV) **Website:** californiaconsultants.org **Agency:** Desisle – UI/UX Design & Development --- ### 1. Executive Summary The current CNSV site has strong content but an outdated tech stack and UI. I propose a **full UI/UX refresh and redevelopment on modern WordPress** with a structured backend using **ACF (Advanced Custom Fields)** and a **membership + PayPal flow** for registrations. --- ### 2. Scope of Work #### A. UI/UX Design - Modern, responsive layouts for: - Home - Articles / News listing + detail - Projects / Case Studies - Videos / Resources - About / Committees - Join / Membership - Contact - Clean typography, better spacing, improved IA. - Focus on readability for technical articles and long-form content. #### B. WordPress + ACF Development - Custom WordPress theme (no off-the-shelf theme). - ACF-based content types for: - Articles / News - Projects - Videos (embeds) - Whitepapers / PDFs - Events (if needed later) - Optimised admin interface so non-technical editors can add / edit content easily. #### C. Membership & Payments (Join + PayPal) - Join form that captures member details. - Integration with **PayPal** via a membership plugin (e.g. Paid Memberships Pro / MemberPress). - On successful payment: - Auto-create / update WordPress user - Assign “Member” role - Send confirmation emails. - Logged-in member area for member-only content (articles, documents, resources, etc.). #### D. Migration & Launch - Mapping existing content types to the new structure. - Migrating key content (articles, projects, PDFs) from the current site. - Basic SEO preservation (URLs where possible, redirects where required). - Deployment on the chosen hosting. --- ### 3. Tech Stack - CMS: WordPress (latest) - Custom Theme + ACF Pro - Membership Plugin + PayPal gateway - Responsive frontend (HTML/CSS/JS) --- ### 4. Timeline (Design + Build) - UI/UX Design: 3–4 weeks - WordPress + ACF Development: 4–5 weeks - Membership + Payments + Migration + Testing: 2 weeks **Total estimate:** ~9–11 weeks --- ### 5. Rough Cost Estimate For UI/UX design, custom WordPress + ACF build, membership + PayPal integration, and migration support: > **Estimated range:** **USD $2,500 – $3,500** (final quote after we lock the exact feature list and content volume) --- ### 6. Next Steps If this direction looks reasonable, I suggest: 1. A short call to confirm requirements (especially around membership levels and content types). 2. Finalize scope and modules. 3. Share a fixed, detailed proposal and project plan. --- --- ## 👤 **User** help me to create a proposal for the below scope this is just a meeting notes - so understand how much work its going to be and pricing we will give it hourly wise with number of hours "### Problem Statement & Current Challenges - Bounding box misalignment issues in MSuite document extraction - Boxes not aligned with actual field values (e.g., positioned above text) - Incomplete capture (e.g., only year instead of full date) - Missing bounding boxes for certain fields entirely - Data extraction not 100% accurate across 30+ mortgage documents - Each extracted data item stored with document ID, page number, XY coordinates - Left-side grid displays all data items from multiple documents - Need manual verification/correction when extraction fails ### Three UX Scenarios for Bounding Box Enhancement - Small adjustments to existing boxes - Make boxes bigger/smaller to cover full text extremities - Question: Does this require save confirmation? - Adding new bounding boxes for missing data - Manual data entry when extraction completely failed - Two potential flows: - Select field first → draw box (current approach with “Create Bounding Box” button) - Draw box first → select which field it relates to (Microsoft/Google approach) - Complete replacement of incorrect boxes - Data extraction placed box on wrong page/location - Delete existing box → create new one from scratch ### Technical Implementation & User Flow Considerations - Current system stores coordinates automatically when changes saved - Adam questions necessity of “Save Changes” button for all scenarios - Document viewer best practices suggest immediate box creation on field selection - Need to optimize for minimum clicks (MSuite priority) - Missing fields already identified by system (marked as “missing” with document source) ### Next Steps - Ishtiaq: Get UAT environment access from Sameer for demo/testing - Ishtiaq: Review application functionality and return with proposed UX flow - Sameer: Provide UAT access with sample loan for navigation testing - Contact Rakshith/Sameer for technical questions, escalate to Adam if needed" --- ## 🤖 **Assistant** Below is your **clean Desisle-style proposal** for this MSuite bounding-box UX redesign task. This version is **short**, **precise**, and includes an **hour-based pricing model with estimated hours**, based on the actual workload hidden inside the meeting notes. --- # **Proposal – UX Improvements for Document Bounding Box System (MSuite)** **Client:** MSuite **Agency:** Desisle – UI/UX + Product Strategy **Scope:** Bounding Box UX Redesign, UI Flow Optimization, Interaction Logic --- ## **Executive Summary** MSuite’s current document extraction flow faces accuracy and usability challenges, especially around bounding boxes for 30+ mortgage document types. This proposal outlines the UX redesign needed to improve: - box creation - box editing - box replacement - missing field handling - save & auto-save logic - left-panel data validation - page-level context visibility We will review the UAT environment, analyze real user actions, and deliver cleaner, faster, low-click UX flows. --- ## **Current Roadblocks** - Box misalignment (positioned above text / incomplete values). - Some fields have no bounding box at all. - Wrong bounding box on wrong page. - High manual effort for correction. - “Save Changes” logic unclear (manual vs auto-save). - Current flow requires too many clicks. - Left-side grid + document viewer not synced efficiently. --- ## **Proposed Solution (UX Scope)** ### **1. UX Audit & Analysis** - Review UAT system and real sample loans - Map current interaction patterns - Identify friction points - Study technical limits of extraction engine & annotation layer --- ### **2. Redesigned Bounding Box System (3 Scenarios)** #### **A. Small Adjustments Flow** - Direct resize handles - Smart snap-to-text edge - Auto-save on release - Status indicator: “Updated” #### **B. Add New Bounding Box** Two possible redesigned flows: 1. **Field-first → Draw Box** (your current approach, optimized) 2. **Draw Box → Assign Field** (Google Vision/Microsoft Cognitive Style) We will explore both and finalize the one with fewer clicks. #### **C. Replace Existing Box** - Delete + recreate - Auto-anchor to field - Auto-fill data and refresh left-grid --- ### **3. Missing Data Workflow** - Highlight “Missing Fields” in left-grid - Click → page auto-scrolls to correct location - Draw box immediately (optimized onboarding) --- ### **4. Save Logic Redesign** - Decide when auto-save vs manual save is needed - Reduce unnecessary confirmation pop-ups - Add a silent background save for box operations - Visual feedback: “Saved”, “Updated”, “Pending review”, etc. --- ### **5. UI Improvements** - Better zoom controls - Page-level navigation improvements - Thumbnail panel for quick jumps - Sticky top bar for actions - Improved color codes for field categories --- ### **6. Developer Handoff** - Interaction flows - Updated UI screens - Annotations behavior - Edge-case handling - Auto-save logic notes - JSON/coordinate data expectations --- ## **Deliverables** - Complete UX audit report - Updated user flows (all bounding box scenarios) - High-fidelity UI screens (document viewer, left-grid, bounding box panel) - Interaction prototypes for box creation/resize/assign - Save logic documentation - Developer-ready handoff package --- ## **Timeline** **Total Duration: 2–3 weeks** depending on UAT access and iterations. --- # **Pricing (Hourly Model with Estimated Hours)** Our standard rate for UX/UI work: ### **Hourly Rate:** **$22/hour** Below is the expected effort breakdown: | Task | Estimated Hours | |------|----------------:| | UAT Review & Discovery | 6–8 hrs | | UX Audit + Problem Mapping | 8–10 hrs | | New User Flows (3 scenarios) | 10–12 hrs | | UI Redesign – Document Viewer | 12–16 hrs | | UI Redesign – Left Panel Grid | 8–10 hrs | | Save & Auto-save Interaction Logic | 4–6 hrs | | Prototype (Clickable) | 6–8 hrs | | Developer Handoff + Documentation | 6–8 hrs | | **Total Estimated Hours** | **60–78 hrs** | ### **Estimated Cost Range** **60 hrs → $1,320** **78 hrs → $1,716** (Final hours depend on UAT review + complexity of backend limitations.) --- ## **Next Steps** - Receive UAT access to begin analysis - Review sample loan docs and bounding boxes - Finalize UX flow decisions with your team - Proceed into redesign --- If you want, I can also prepare: ✔ A short email to send this proposal ✔ A lighter “rough estimate” version ✔ A version with INR pricing ---